Round table coordinated by Jens Klinghoffer with Magnus Nytell and Johannes Knierzinger on subscription model for content in the context of READMAGINE 2019. Klinghoffer defined the model as a megatrend in various types of media and explained how subscription meant a resurrection system for content industries such as music or tv/cinema.
Magnus Nytell has been working in the publishing sector from 1997. He was Managing Director of Book of the Month. Later he developed his career during eighteen years in different posts at Bonnierförlagen until he joined Nextory.
Johannes Knierzinger is the father of two children studied at the Kepler University Linz, first worked in strategy and marketing, and then worked for many years as a media manager, consultant and media activist. Since last summer he joined the ambitious startup project Newsadoo and is responsible for the communication and the publishers.
Jens Klingelhöfer is CEO and co-founder of the internationally established digital distribution and marketing company Bookwire (www.bookwire.de), which is specializing in marketing ebooks, digital audiobooks and print-on-demand products in all existing and emerging sales channels worldwide. The company works with over 1200 publishing houses for which it provides the world’s largest distribution network and a fully integrated distribution and marketing platform solution. Prior to the founding of Bookwire, he was a media manager in the music industry for over 10 years and was involved in many major and successful projects in music and entertainment.
