HIGHLIGHTS FROM READMAGINE 22
DIGITAL MARKET TOOLS FOR THE BOOK INDUSTRY IN READMAGINE 22
The motto for this round table in Readmagine was: “Our mission is to build a prosperous future for storytelling and the world of publishing”.
THE GREEN PUBLISHING STRATEGY: ‘‘WE HAVE TO BE ONE OF THE LEADERS OF THIS TRANSFORMATION, NOT JUST FOLLOWERS’’
Michiel Kolman, Juan Mera and Patxi Beascoa, who acts as moderator, take part in this colloquium on sustainability and the relationship between the publishing industry and ecological policies.
READMAGINE 22: VISIONS ON THE DISRUPTION IN EDUCATIONAL CONTENT DISTRIBUTION
The dialogue begins with an explanation of who the speakers will be by Luis González, managing director of the Germán Sánchez Ruipérez Foundation and founder of Readmagine in 2006,: these are Gauthier Van Malderen (Perlego), Eduardo Yagüe (Odilo) and Marc Boutet (Demarque).
WISCHENBART: THE BOOK TRENDS IN BIG PUBLISHING
Rüdiger Wischenbart participated in Readmagine 22 as he has been doing during the last annual conferences. You can follow his presentation this video. Wischenbart begun with a recalling of his participation last November, in which he took a tour of the dynamics of children’s literature, and confesses that he was tempted to reuse the same documents for this occasion, since many things remain the same However there has been slight changes since then, so he finally did not.
ERIK WIKBERG: HOW SUBSCRIPTION MODELS HAVE IRREVOCABLY CHANGED THE PUBLISHING LANDSCAPE IN SWEDEN
Erik Wikberg, CEO of House of Innovation SSE, presented during Readmagine22 the publishing landscape in Sweden in relation to digital subscription models, in particular audiobooks, which are succeding undoubtedly in recent years.
JOHANNA BRINTON: COLLABORATION BETWEEN PUBLISHERS AND LIBRARIES AROUND READERS ENGAGEMENT
This year’s Readmagine event featured long-time guest Johanna Brinton who delivered a detailed introduction into OverDrive. In this video she explains how OverDrive acts as a middle-man between publishers and libraries. Though based in the US, the company operates across the world in over 100 countries and counting.
SCHUMACHER-GEBLER: WE ASK TO BE FREE TO DECIDE WHICH E-BOOKS SHOULD BE IN THE LIBRARY SYSTEM
Christian Schumacher-Gebler – CEO of the German Bonnier Publishing Group- made a description of all the worries that the publishing houses, specially in Germany, are experiencing with the present e-lending systems in public libraries. He participated during the session in Readmagine 22 about the views and business models of publishers and distribution platforms on the present status quo of e-lending and viable business models, moderated by José Manuel Anta (FANDE/IPDA).
WISCHENBART: TRAINING FOR SMALL COMPANIES MEANS COLLABORATION
Rüdiger Wischenbart is one of the most prestigious voices in the analysis on the reality of the publishing industry in the world. Wischenbart spoke at the session organised at Readmagine 22 dedicated to training and educational strategies for the future of publishing under the title: “Reskilling, upskilling (trends in training for publishing)”.
MELLADO: POD AND “DROPSHIPPING” ARE THE ASSETS OF PUBLISHING FOR THE CLIMATE ACTION
One of the sessions during the professional event Readmagine 22 -organised by FGSR and IPDA- was focused on strategies for a positive impact on SDG (of 2030 UN Agenda) from the public libraries and the publishing industry. This part of the conference was moderated by Alicia Sellés (President of FESABID) and had the presentations by Anna-Maria Soininvaara (Oodi Library, Finland) and Arantxa Mellado (LiberExpres, Spain).
ENRICO TURRIN: IN SEARCH OF A RIGHT BALANCE BETWEEN E-LENDING AND CONTENT OWNERS
During the Readmagine conference in 2022 took place a session focused on the impact of e-lending on the market of ebooks in some countries and the solutions that the platforms could offer with some different business models as intermediators between libraries and content owners.
TOM MORRIS: PEOPLE ARE SPENDING MORE TIME ACROSS DIFFERENT MEDIA
Global Web Index has been a recurrent guest throughout past Readmagine events. At this year’s conference, Tom Morris – Senior Trends Analyst at GWI- shared a plethora of compelling data and analysis regarding trends in media content across the world.
NANA LOHRENGEL: SKILLS FOR BOOKSELLERS AT THE UMBERTO AND ELISABETTA MAURI SCHOOL
Nana Lohrengel is in charge of all didactic activities of the Umberto and Elisabetta Mauri School for Booksellers in Italy and since 2014 she is General Secretary of the Umberto and Elisabetta Mauri Foundation. Nana presented in Readmagine 22 the activities and the vision about the educational programs for the professionals of the book industry, specially the book retailers. Her participation as a speaker took place during the session devoted to the training and educational strategies for the future of publishing under the title: “Reskilling, upskilling (trends in training for the publishing)” and also shared her insights on the role of her organisation in relation with the SDG of UN 2030 agenda (the general topic for the event of this year).
MONIKA KOLB: MEDICAMPUS IS A TALENT POOL FOR GERMAN-SPEAKING BOOK INDUSTRY
Monika Kolb has been the managing director for 14 years at Mediacampus frankfurt, as well as the head of the educational department of the German Booksellers and Publishers Association. She presented in Readmagine 22 a whole vision of this prestigious school for the publishing industry during the session devoted to the training and educational strategies for the future of publishing under the title: “Reskilling, upskilling (trends in training for the publishing)”.
ROBERTA FRANCESCHETTI: TEAR DOWN FENCES AND CURATE YOUR STORIES ACROSS DIFFERENT MEDIA
The content consultant and analyst Roberta Franceschetti offered in Readmagine 22 a presentation on the last trends of younger generations in consumption of content. She shared very specific insights about the new relation of kids and teenagers with books, comics, webtoons, TV or manga and how there is an increasing trend of transmedia consumption.
GÁLVEZ: PORTRAIT OF SPAIN FOR FRANKFURT FROM READMAGINE 2022
Spain is going to be the special guest at the Frankfurt Book Fair. If we had to explain what this guest in 2022 is in terms of reading and its book industry, how would we make the introduction? What would the portrait look like ahead of the Frankfurt event? This is the challenge that María José Gálvez -Managing Director of Books and Reading Promotion (MCD)- decided to take for to opening the second day of Readmagine 22.
SOININVAARA: IN LIBRARIES SUSTAINABILITY IS NOT JUST A MODE OF ACTION, BUT SUSTAINABILITY IS AT THE CORE OF THE PURPOSE OF LIBRARIES
Anna-Maria Soininvaara is director of Helsinki Central Library Oodi since 2018 and during the 2022 edition of Readmagine participated in two sessions of the conference: in the first one she focused on her experience in Oodi -the emblematic Helsinki library project- for an audience of Spanish librarians and in the second one she shared the floor with the perspective of the new business models linked with the SDG of the 2030 Agenda of UN.
THE DSA IS ADOPTED BY THE EUROPEAN PARLIAMENT
The final text approved by the legislators amends some previous proposals that would have made the fight against illegal content more difficult than it already was under the E-Commerce Directive of 2000. This new Digital Services Act provides a more coherent legal framework that will allow European content sector (as the publishing industry) to continue protecting their content online.
BOIX, GONZÁLEZ AND PASOLI: THE POST-PANDEMIC FUTURE OF BOOK FAIRS
NEW TRAINING PROGRAMME WITH A FOCUS ON INNOVATION FOR SMES OF PUBLISHING INDUSTRY
PUBLIC MEASURES IN EUROPE TO SUPPORT THE BOOK SECTOR DURING THE PANDEMIC IN 2020
ALDUS UP: MAPPING DIFFERENCES IN STATISTICAL METHODOLOGIES FOR READING AND TRANSLATION
Europe is looking for homogeneous statistics on reading and translation. This is what emerges from two studies by Aldus Up, the European book fairs network co-founded in the framework of the Creative Europe programme and coordinated by the Italian Publishers Association (AIE), which are published on the network’s platform on 16 June during the Bologna Children’s Book Fair.
CONSEQUENCES OF THE COVID-19 CRISIS ON THE BOOK MARKET – AN OVERVIEW OF 2020
The Federation of European Publishers published a very interesting report on the impact of the COVID-19 crisis on the book sector in Europe. Those days, many of our countries had just experienced the first wave of lockdowns. This new document updates the information from the previous survey with a first approximation of the impact of the pandemic on the book sector in 2020.
TRAINING PROGRAMME WITH A FOCUS ON INNOVATION AND CULTURAL DIVERSITY IN LITERARY TRANSLATIONS LAUNCHED FOR SMALL AND MEDIUM SIZED PUBLISHERS.
5 renowned book industry organizations team up, with support from Creative Europe, to disseminate market insights and practical leanings about novel approaches in publishing. (between April and June 2021)
THE K-HUB OF ALDUS UP EXPLAINS HOW THE NEW CREATIVE EUROPE PROGRAMME WILL SUPPORT THE BOOK SECTOR
The Commission plans to launch the first calls under the new Creative Europe programme in April and The Knowledge Hub of the Aldus Up project published an article by Enrico Turrin (Deputy Director of the European Federation of Publishers) with a clear recap of the new opportunities.
POTENTIAL OPPORTUNITIES FOR THE PUBLISHING INDUSTRY UNDER THE NEW EUROPE’S DIGITAL COMPASS
The European Commission presented a communication on March 9th vision about the targets and strategies for a successful digital transformation of Europe by 2030, within the framework of the transition towards a climate neutral, circular and resilient economy. This strategy is named as a Europe’s Digital Decade, the course towards a digitally empowered Europe by 2030.
LUIS GONZÁLEZ (FGSR): “SKILLS FOR BUILDING DIGITAL BLOCKS”
In 2009 we contemplated the reading promotion and the publishing industry as if they were blank slates waiting for a next vision of the future to be defined because of the impact of Internet and digital devices. We despaired when we had no response to many of our attempts for engaging the institutions in reimagining the value propositions, workflows, procedures and even goals.
ALDUS UP’ AT FRANKFURT: PREPARING FOR THE RELAUNCH OF TRADE FAIRS
Aldus Up, the European network for the relaunch of trade fairs and the exchange of translation rights in Europe, makes its debut in Frankfurt with four professional meetings.
The European Commission-funded project looks to the digital world to create new ways of community building between readers and publishers, revolutionise the trade fair system and make it sustainable even after the Covid-19 crisis.
BRYAN O’LEARY: BUILDING A BETTER WORKFLOW
OREN TEICHER: INDIE BOOKSTORE RESURGENCE
During the Readmagine 2019 conference took place a professional conversation with Oren Teicher – CEO of the American Booksellers Association- with a selected group of publishers, distributors and booksellers at Casa del Lector (the FGSR headquarter).