HIGHLIGHTS FROM READMAGINE 24
NEW AUDIENCES, NEW READERS, NEW LISTENERS: KEYS TO REACH AND ENGAGE YOUR COMMUNITY
Mariana Féged introduced the session highlighting the unique approaches of three admired publishers who has excelled in creating and expanding niches in their respective markets.
INNOVATION THROUGH CONTENT AND MULTIPLE FORMATS FOR MULTIPLE AUDIENCES
Here is a written summary of the insights and key points that were shared by the three participants in the session: Raúl Pérez (Head of Digital at Grupo Planeta), Stephanie Simonin (Audio Business Strategy IP and Brand Development at Bayard) and Alessandro Magno (Chief Digital Officer at Gruppo Feltrinelli).
NEW AUDIENCES AND WHERE TO FIND THEM
Readmagined by Bookwire has been created for the Readmagine conference in 2024, so this innovative company has taken over the curation of the last day of this edition and has focused it on the issue of «audiences.» Mariana Féged (General Manager Spanish Markets and EMEA) at Bookwire organised and facilitated a conversation with Antonio J. Rodriguez of Refugio, a digital strategy firm for publishers, and Jeremy Wong of Vesto PR and Books, a publicity agency.
JENS KLINGELHÖFER: OPPORTUNITIES IN NEW AUDIENCES FOR THE PUBLISHING INDUSTRY
Jens Klingelhöfer, the founder of Bookwire, presented the sessions organised by the company within the framework of Readmagine. The third day of Readmagine was curated by Bookwire and that is why the title was “Readmagined by Bookwire”.
AN OVERVIEW ON BOOK ECOMMERCE PLATFORMS AND THEIR PROSPECTS
The discussion highlighted the resilience and adaptability of e-commerce book platforms in the face of market challenges and competition from Amazon. Both Bookshop.org and Adlibris have carved out unique niches by focusing on their strengths, ethical missions, and localized strategies. The conversation emphasized the ongoing evolution of the book retail landscape and the importance of staying attuned to customer needs and market trends.
ABOUT BOOKS DISCOVERABILITY
This session was focused on several dimensions of discoverability, from the challenges to the solutions that now are put in place. Arantza Larrauri offered several information and moderated the conversation with José Manuel Anta, and Searsha Sadek. Therefore session underscored the multifaceted nature of book discoverability, blending traditional methods with advanced AI technologies. As the industry evolves, integrating both analogue and digital strategies, and leveraging AI for personalized experiences, will be key to ensuring that books find their readers effectively.
DISCUSSION ON THE DATA MANAGEMENT CHALLENGES FOR PUBLISHERS
The discussion by Raúl Pérez, Michael Then, and Andrew Rhomberg in one of the most exciting sessions in Readmagine 24, collectively highlighted the evolving landscape of the publishing industry, marked by declining traditional readership, the rise of the secondary market, and the transformative potential of data.
RETHINKING BRAZIL IN READMAGINE: FOCUS MARKET BY MARCELO GIOIA
Every year there is a presentation in Readmagine focused in one particular market or region which helps the audience to get a more global perspective of the transformations in the publishing world happening in different parts of the world. During Readmagine 24 edition Brazil was chosen as the focus market and this was the second occasion when the big American country was selected.
WISCHENBART: PUBLISHING BEYOND PUBLISHERS: A PARADIGM SHIFT IN THE BOOK INDUSTRY
Rüdiger Wischenbart is a “resident speaker” in Readmagine since quite a lot of years. His approaches always seek to open the eyes of the audience about the transformations in the publishing business and that is very well rooted on the spirit and goals of Readmagine.
ENRICO TURRIN IN READMAGINE: FIGURES ON THE EUROPEAN PUBLISHERS ECOSYSTEM IN 2023
Enrico Turrin is the Deputy Director of the European Federation of Publishers and each year presents the data of the book market in Europe during the previous year. In Readmagine 24 Turrin explained a very interesting overview of the European Book Market, completed by his remarks and explanations that provided a very interesting group of insights.
THE ROLE OF FEMALE INNOVATORS IN THE GLOBAL PUBLISHING INDUSTRY
This conversation, moderated by Emma House, features insights from Searsha Sadek, Gvantsa Jobava, and Arantza Larrauri on the role of female innovators in the global publishing industry. The discussion explores their personal experiences with innovation, challenges faced, and the importance of ambition and support networks. Below is an organized summary of each participant’s ideas.
BOOK FAIRS: STRATEGIES FOR AUDIENCE DEVELOPMENT
During the first day of Readmagine24 Marifé Boix, the Vicepresident of the Frankfurt Book Fair, moderated a panel as part of the Aldus Up project, a network of European Book Fairs (funded by Creative Europe).
EDUCATION CHALLENGES AND INNOVATIONS. AN INSIGHTFUL CONVERSATION IN READMAGINE 24
During the Readmagine conference in 2024 there was a conversation on education, moderated by Marta Martínez (CEO at Grupo Anaya), with Karla Paniagua and John Martin. In the video of the session can follow all the insightful debate.
CONVERSATION ON NEW DIGITAL CONTENT BUSINESS MODELS
This panel featuring Paula Gallejones and Jason Kelly, aimed at providing solutions and insights to reduce “anxiety” sparked by the first panel. The discussion centres around scaling micro markets and exploring new business models in the context of the digital age and the attention economy.
PUBLISHING IN AN AGE OF ANXIETY: CHARKIN, MCINTOSH, TAMBLYN WITH PORTER ANDERSON
You can follow in this video the conversation that took place at Readmagine 24 around strategic aspects in the book industry. When designing the Readmagine program, it was decided to open the three days of debates, presentations of new ideas and exploration of alliances with a relaxed conversation that Porter Anderson managed with three great voices in the industry: Madeline McIntosh, Richard Charkin and Michael Tamblyn.
Below we offer a very summarized view of some of the themes that can be heard in this video.
MADELINE MCINTOSH: PUBLISHING’S NEW ‘WRITER-CENTRIC MODE’
The first keynote speech of Readmagine 24 was the presentation by Madeline McIntosh (co-founder, CEO and Publisher of Authors Equity), introduced by Porter Anderson (Editor-in-Chief of Publishing Perspectives).
HOW PUBLISHERS ARE MOVING TOWARDS ACCESSIBILITY IN EUROPE
MUSSINELLI: WHAT’S GOING TO HAPPEN TO THE ACCESSIBILITY OF BOOKS?
DO YOU WANT TO UNDERSTAND WHAT IS AN ACCESSIBLE READING EXPERIENCE?: WATCH THIS ACCESSIBILITY CAMP PRESENTATION
During the opening of the third day in Readmagine 23 with the Accessibility Camp, the Director of Fundación Germán Sánchez Ruipérez, Luis González, welcomed the audience by explaining the main goals of that day of presentations, debates and working groups organised by Fondazione LIA.
TOWARDS AN ACCESSIBLE DIGITAL PUBLISHING ECOSYSTEM
Luis González (Director of Fundación Germán Sánchez Ruipérez) moderated the conversation between Arantza Larrauri (General Director Libranda De Marque), Silvia Clemares (Senior Country Manager, Content, Spain, Portugal, and Latin America Rakuten Kobo) and Ted van der Togt (Researcher KB National Library of the Netherlands) about accessibility challenges from the perspective of the whole book value chain (publishing, distribution and retail).
PORTER ANDERSON: OTHER PEOPLE’S SKILL SETS
As Editor-in-Chief of Publishing Perspectives – the international book-publishing news medium created and owned by Frankfurter Buchmesse – I bring you the greetings of Frankfurt. We hope to see you there in October, and I’d like to read to you a short passage of text first presented at Frankfurt in 2018.
10 YEARS OF READMAGINE AT THE SAME VENUE
During the aperture of Readmagine 23, the director of the Fundación Germán Sánchez Ruipérez welcomed all the audience with this video. With this short video the aim of the organisers of this conference focused on Innovation for the Book Industry, Reading and Libraries is to show gratitude to the participants who share knowledge and ideas.
ENRICO TURRIN: THE EUROPEAN BOOK MARKET 2022/23
The Deputy DIrector of the European Federation of Publishers presented in Readmagine the latest data on the European book market in 2022 and some projections based on the first quarter figures of 2023.
THE DSA IS ADOPTED BY THE EUROPEAN PARLIAMENT
The final text approved by the legislators amends some previous proposals that would have made the fight against illegal content more difficult than it already was under the E-Commerce Directive of 2000. This new Digital Services Act provides a more coherent legal framework that will allow European content sector (as the publishing industry) to continue protecting their content online.
BOIX, GONZÁLEZ AND PASOLI: THE POST-PANDEMIC FUTURE OF BOOK FAIRS
NEW TRAINING PROGRAMME WITH A FOCUS ON INNOVATION FOR SMES OF PUBLISHING INDUSTRY
PUBLIC MEASURES IN EUROPE TO SUPPORT THE BOOK SECTOR DURING THE PANDEMIC IN 2020
ALDUS UP: MAPPING DIFFERENCES IN STATISTICAL METHODOLOGIES FOR READING AND TRANSLATION
Europe is looking for homogeneous statistics on reading and translation. This is what emerges from two studies by Aldus Up, the European book fairs network co-founded in the framework of the Creative Europe programme and coordinated by the Italian Publishers Association (AIE), which are published on the network’s platform on 16 June during the Bologna Children’s Book Fair.
CONSEQUENCES OF THE COVID-19 CRISIS ON THE BOOK MARKET – AN OVERVIEW OF 2020
The Federation of European Publishers published a very interesting report on the impact of the COVID-19 crisis on the book sector in Europe. Those days, many of our countries had just experienced the first wave of lockdowns. This new document updates the information from the previous survey with a first approximation of the impact of the pandemic on the book sector in 2020.
TRAINING PROGRAMME WITH A FOCUS ON INNOVATION AND CULTURAL DIVERSITY IN LITERARY TRANSLATIONS LAUNCHED FOR SMALL AND MEDIUM SIZED PUBLISHERS.
5 renowned book industry organizations team up, with support from Creative Europe, to disseminate market insights and practical leanings about novel approaches in publishing. (between April and June 2021)
THE K-HUB OF ALDUS UP EXPLAINS HOW THE NEW CREATIVE EUROPE PROGRAMME WILL SUPPORT THE BOOK SECTOR
The Commission plans to launch the first calls under the new Creative Europe programme in April and The Knowledge Hub of the Aldus Up project published an article by Enrico Turrin (Deputy Director of the European Federation of Publishers) with a clear recap of the new opportunities.
POTENTIAL OPPORTUNITIES FOR THE PUBLISHING INDUSTRY UNDER THE NEW EUROPE’S DIGITAL COMPASS
The European Commission presented a communication on March 9th vision about the targets and strategies for a successful digital transformation of Europe by 2030, within the framework of the transition towards a climate neutral, circular and resilient economy. This strategy is named as a Europe’s Digital Decade, the course towards a digitally empowered Europe by 2030.
LUIS GONZÁLEZ (FGSR): “SKILLS FOR BUILDING DIGITAL BLOCKS”
In 2009 we contemplated the reading promotion and the publishing industry as if they were blank slates waiting for a next vision of the future to be defined because of the impact of Internet and digital devices. We despaired when we had no response to many of our attempts for engaging the institutions in reimagining the value propositions, workflows, procedures and even goals.
ALDUS UP’ AT FRANKFURT: PREPARING FOR THE RELAUNCH OF TRADE FAIRS
Aldus Up, the European network for the relaunch of trade fairs and the exchange of translation rights in Europe, makes its debut in Frankfurt with four professional meetings.
The European Commission-funded project looks to the digital world to create new ways of community building between readers and publishers, revolutionise the trade fair system and make it sustainable even after the Covid-19 crisis.
BRYAN O’LEARY: BUILDING A BETTER WORKFLOW
OREN TEICHER: INDIE BOOKSTORE RESURGENCE
During the Readmagine 2019 conference took place a professional conversation with Oren Teicher – CEO of the American Booksellers Association- with a selected group of publishers, distributors and booksellers at Casa del Lector (the FGSR headquarter).
