OMNICHANNEL STRATEGIES OF BOOKSTORES IN EUROPE

One of the sessions of Readmagine 21 was devoted to the bookshops under the title of  «The hybrid bookshop», focused on presenting the challenges of the book outlets within the pandemic crisis and the new models to compete with the big platforms.

RIVOLTA: THE FELTRINELLI’S DETERMINED HYBRID STRATEGY FOR BOOKS RETAIL

The presentation by Rivolta referred to the idea of «hybrid bookshop» by using the example of the new big store in Piazza Piamonte in Milano, a milestone in this new concept of brick and mortar shop with digital tools, something that Feltrinelli defines as their «retail innovation».

PAAGMAN: BOOKSTORE AS CANDY STORE, COMBINING PLACES TO MEET AND TO FIND, CULTURAL HUBS IN COMMUNITIES AND DIGITAL MEDIA

The presentation by Paagman had the title of «Bookselling in the pandemic: threats & opportunities». The Paagman bookstores are independent booksellers in four locations with a turnover of 15 millions (30% online sales).

COMMUNITIES AND AUDIENCES IN READMAGINE 21

One of the key issues when we think about the future of a European publishing business that is likely to succeed is dealing with the new behaviours of the audiences and the building or nurturing of communities as part of the business strategy. Usually when we talk about audiences and communities these elements are considered exclusively from the perspective of a marketing tool, but this session of Readmagine was designed to talk about the business opportunities and a way to better understand the market.

ERIC BRYS: THE LIBRARIES USERS COMMUNITY COULD BE AN ASSET FOR THE NEW BUSINESS MODELS

The founder of Cyberlibris focused his brief presentation on the role of libraries as another chance for the publishing business and stressed the problems existing among the publishing business rooted on the mistrust of the use and role of the patrons in libraries and the economic balance of book lending systems.

FABRICE PIAULT: THREE IDEAS ABOUT THE COMMUNITIES IN THE EUROPEAN PUBLISHING LANDSCAPE

Piault wanted to share three main points for the discussion, from his perspective as an analyst.

BOURCIER: BEING A PURE-PLAYER MEANS TO ADDRESS TO A COMMUNITY

Bourcier started his presentation clarifying that the goal of Izneo is not transform print readers into digital ones, but convert digital entertainment users into readers on their smartphones (because it is the central device for the potential readers of comics).

D’ANGELO: EMPOWERING THE PUBLISHERS AND CONTENT CREATORS WITH AN EUROPEAN PLATFORM

Streetlib is an Italian company for ebook distribution. Giacomo D’Angelo -CEO of Streetlib- placed their position as the «tech side of the business» and defined the goal of the company as «to empower publishers and content creators providing them a modern platform for managing their digital businesses».

KLINGELHÖEFER: 8 PRINCIPLES FOR GROWING INTERNATIONALLY FROM EUROPE

Kligelhöfer said: «Our goal is to provide publishers with the best service and access to the latest digital technologies so that their content can reach its full potential» and defined Bookwire as a Global Leading Digital PubTech Company.

THE CHALLENGES AND THE CHANCES FOR THE INTERNATIONALISATION OF THE EUROPEAN PUBLISHING STARTUPS

In this video you can follow the interesting conversation between Jens Klingelhöfer (CEO of Bookwire), Giacomo D’Angelo (CEO of Streetlib) and Arantza Larrauri (Europe and LATAM market manager at De Marque).

A MODEST PROPOSAL FOR NEW BUSINESS MODELS FOR THE EUROPEAN PUBLISHING INDUSTRY

As rapporteur of the new policymaking for the European publishing industry, José Manuel Anta presented eleven ideas selected by the group of experts.

A MODEST PROPOSAL FOR A NEW POLICYMAKING FOR THE EUROPEAN PUBLISHING INDUSTRY

The three modest proposals are the result of the work carried out in the on-line Readmagine’s 2020 edition. Based on the three documents prepared by Fundación GSR a meeting was held on November 16 with the participation of some of the experts gathered during Readmagine 21.

A MODEST PROPOSAL FOR READING PROMOTION IN EUROPE

The three working groups aimed to build brief proposals on: Policy to promote reading in Europe (coordinated by Mihael Kovač): European policy to support the book industry (coordinated by Enrico Turrin) and Business models for the book (coordinated by José Manuel Anta).

PIERO ATTANASIO IN THE SEARCH OF A GOOD (AND HOLISTIC) BOOK POLICY FOR EUROPE

Piero Attanasio is one of the most relevant voices in the European Publishing environment as Head of international projects & Public Affairs at the Italian Association of Publishers. He has an extensive experience as leader of many European projects and initiatives during the last two decades and that is why his presentation was so opportune within the European approach of 2021’s edition of Readmagine.

SIMONE LIPPOLD: CROSS-SECTORAL COLLABORATION IS KEY TO OVERCOME THE CHALLENGES OF THE EUROPAN CCI

Lippold presented her views on the European policy agenda for the publishing industry; this is an issue that is familiar as she is working as the responsible of several European networks that, precisely, aim to offer new pathways for the Creative and Cultural Industries (CCI) from strategic and innovative approaches.

KRISTENN EINARSSON: SET THE FREEDOM TO PUBLISH ON THE EUROPEAN AGENDA FOR THE PUBLISHING INDUSTRY

Kristenn Einarsson is the Managing director World Expression Forum  and also Chair of the Freedom to Publish Committee in the International Publishers Association and from this perspective gave a presentation during the session devoted to the European agenda for Publishing at the 2021 edition of Readmagine.

GÁLVEZ: A NEW TYPE OF STRATEGY FOR READING PROMOTION FOR A POST-PANDEMIC SOCIETY

One relevant moment during the 2021’s edition of Readmagine was the presentation by María José Gálvez (Head of the Book and Reading department at the Spain’s Ministry of Culture) on her insights, ideas and projects for the reading promotion in Spain at this moment and for the next years. This occasion was very interesting because the Ministry was preparing the official launching of a new national strategy for reading promotion.

BLÄSSI: DIFFERENT FORMS OF READING REQUIRE DIFFERENT FORMS OF READING POLICIES

Christoph Bläsi offered in Readmagine 21 a brief and inspiring sample of his deep insights about reading. He is professor for book studies at Johannes Gutenberg University Mainz, Germany since 2009 and is one of the most influential experts in the field of book industry analysis and research about reading.

BERGMAN-TAHON: INSTEAD STRAIGHTFORWARD APPROACH THE EU COULD ENCOURAGE READING PROMOTION POLICIES

Anne Bergman-Tahon participated in Readmagine 21 during the session about reading policies in Europe. Bergman- Tahon after studying medieval history (at Brussels University) and Copyright Law (at Brussels University an Kings College London) worked in public relations and journalism before joining the FEP where she became Director in 2004.

WISCHENBART: 5 PATTERNS IN THE INDUSTRY AS CHILDREN STORIES

Rüdiger Wischenbart structured his presentation using titles of «iconic children books» because those books tell us about the very basic and fundamental narratives organise our lives and allow us to make sense. Thus, the title of his intervention was: «Where the Wild Things Are. The big trends in book publishing, as seen in late fall 2021» and there were some wild things and a lot of valuable insights.

LIMINALITY AS A KEY CONCEPT FOR THE PUBLISHING INDUSTRY DURING THIS STAGE

During her presentation in Redmagine 21 Verónica Reyero introduced the concept of “liminality” to explain the scenario that the publishing industry will be facing during the next few years.

READMAGINE 21: THE WAKEUP CALL FOR BOOKS AND READING IN EUROPE

The Director General of FGSR addressed the participants of Readmagine 21 during the opening session. Luis González showed a big picture of the empty streets in Madrid during the spring of 2020: when the meeting should take place. Instead of convening at the Casa del Lector’s auditorium (as previous years) the FGSR and IPDA  had to use internet tools such as videoconference and remote canvas.

TRANSFORMATIVE BUSINESS MODELS IN READMAGINE 21

During the last edition of Readmagine (2021) there was a session of the 8th IDDM devoted to the new pathways for business models in the publishing industry. The idea of the organisers is that digital technology continues to create change in society and the publishing industry needs to understand the acceleration of some trends which are changing the shape of business.

BOIX, GONZÁLEZ AND PASOLI: THE POST-PANDEMIC FUTURE OF BOOK FAIRS

The Knowledge Hub of the Aldus Up project published an article by three of the Aldus Up partners Luis González (Fundación Germán Sánchez Ruipérez), Elena Pasoli (Bologna Children’s Book Fair) and Marifé Boix Garcia (Frankfurt Book Fair) with a recap and analysis of the results of a discussion session during the last Frankfurt Book Fair.

NEW TRAINING PROGRAMME WITH A FOCUS ON INNOVATION FOR SMES OF PUBLISHING INDUSTRY

The SIDT initiative launches a training programme with a focus on innovation and cultural diversity in literary translations launched for small and medium-sized publishers. 5 renowned book industry organizations team up, with support from Creative Europe, to disseminate market insights and practical learnings about novel approaches in publishing.

PUBLIC MEASURES IN EUROPE TO SUPPORT THE BOOK SECTOR DURING THE PANDEMIC IN 2020

Aldus Knowledge-Hub publishes an executive summary of the white paper on the impact of 2020 pandemic on the European publishing industry called for public measures to support the recovery.

ALDUS UP: MAPPING DIFFERENCES IN STATISTICAL METHODOLOGIES FOR READING AND TRANSLATION

Europe is looking for homogeneous statistics on reading and translation. This is what emerges from two studies by Aldus Up, the European book fairs network co-founded in the framework of the Creative Europe programme and coordinated by the Italian Publishers Association (AIE), which are published on the network’s platform on 16 June during the Bologna Children’s Book Fair.

CONSEQUENCES OF THE COVID-19 CRISIS ON THE BOOK MARKET – AN OVERVIEW OF 2020

The Federation of European Publishers published a very interesting report on the impact of the COVID-19 crisis on the book sector in Europe. Those days, many of our countries had just experienced the first wave of lockdowns. This new document updates the information from the previous survey with a first approximation of the impact of the pandemic on the book sector in 2020.

TRAINING PROGRAMME WITH A FOCUS ON INNOVATION AND CULTURAL DIVERSITY IN LITERARY TRANSLATIONS LAUNCHED FOR SMALL AND MEDIUM SIZED PUBLISHERS.

5 renowned book industry organizations team up, with support from Creative Europe, to disseminate market insights and practical leanings about novel approaches in publishing. (between April and June 2021)

THE K-HUB OF ALDUS UP EXPLAINS HOW THE NEW CREATIVE EUROPE PROGRAMME WILL SUPPORT THE BOOK SECTOR

The Commission plans to launch the first calls under the new Creative Europe programme in April and The Knowledge Hub of the Aldus Up project published an article by Enrico Turrin  (Deputy Director of the European Federation of Publishers) with a clear recap of the new opportunities.

POTENTIAL OPPORTUNITIES FOR THE PUBLISHING INDUSTRY UNDER THE NEW EUROPE’S DIGITAL COMPASS

The European Commission presented a communication on March 9th  vision about the targets and strategies for a successful digital transformation of Europe by 2030, within the framework of the transition towards a climate neutral, circular and resilient economy. This strategy is named as a Europe’s Digital Decade, the course towards a digitally empowered Europe by 2030.

LUIS GONZÁLEZ (FGSR): SKILLS FOR BUILDING DIGITAL BLOCKS

In 2009 we contemplated the reading promotion and the publishing industry as if they were blank slates waiting for a next vision of the future to be defined because of the impact of Internet and digital devices. We despaired when we had no response to many of our attempts for engaging the institutions in reimagining the value propositions, workflows, procedures and even goals.

ALDUS UP’ AT FRANKFURT: PREPARING FOR THE RELAUNCH OF TRADE FAIRS

Aldus Up, the European network for the relaunch of trade fairs and the exchange of translation rights in Europe, makes its debut in Frankfurt with four professional meetings.

The European Commission-funded project looks to the digital world to create new ways of community building between readers and publishers, revolutionise the trade fair system and make it sustainable even after the Covid-19 crisis.

BRYAN O’LEARY: BUILDING A BETTER WORKFLOW

Brian O’Leary is executive director of the Book Industry Study Group, a U.S. trade association that disseminates information, creates and implements standards, and conducts research to benefit the book publishing supply chain. Before being named to this role in 2016, O’Leary was principal of Magellan Media Consulting, which helped publishers improve how they create, manage and distribute content.

OREN TEICHER: INDIE BOOKSTORE RESURGENCE

During the Readmagine 2019 conference took place a professional conversation with Oren Teicher – CEO of the American Booksellers Association- with a selected group of publishers, distributors and booksellers at Casa del Lector (the FGSR headquarter).