DOWNLOAD THE NEW GUIDE ON BLOCKCHAIN
You can download the paper by Sebastian Posth on the Blockchain from the point of view of the creative sector. Although these are the early days of distributed ledger technologies, where expectations are high but use and actual utility is low, Posth sustains that blockchain and cryptocurrencies will fundamentally change the way how many traditional businesses work and make money: ‘The shift to blockchain and cryptocurrencies will be as significant as the shift that happened with the emergence of the internet’.
As a publisher, entrepreneur and consultant, Posth has been working for many years to transform innovative technology into valuable and useful products, services and tools for the publishing industry; with the personal ambition to support media companies in developing and implementing a digital business model that suits their needs and helps them grow their digital business.
‘Posth Werk BV’ offers consulting services, project management and product development for media companies, publishers, intermediaries, retailers, and institutions in the fields of digital publishing, digital content aggregation and distribution, social media and ebook retail marketing, data analytics and market research.
As founder and managing director of data analytics company Publishing Data Networks Posth is developing ‚Monitor‘, a tool for sales and marketing data analysis designed to support publishers and authors with their digital marketing and sales.
As founder and business developer of the Content Blockchain Project he also builds tools and services for journalists, publishers, and media start-ups to create new innovative products, services and business models in an open blockchain economy.
From 2009 Posth worked for VVA (arvato media, Bertelsmann AG), the large distributor for books and e-books of major publishing groups like Random House, Bastei Lübbe, Kosmos or Hanser, DuMont and about 200 other publishers. As Director Digital Content Distribution in Gütersloh, he was responsible for the development of digital media logistics (BIC-Media).
This paper offers a broad and deep insight about Blockchain. Posth thinks that ‘Publishers and other media companies will continue to be confronted with new and innovative products, services, tools or apps that promise to revolutionize the business – or at least solve one or the other issue of current business. Yet how should they react? How can they oversee the continuous development of emerging applications and technology? How can they respond to the overwhelming development of the field? Instead of reacting, this time they could get active. It is crucial to stay informed and evaluate blockchain or cryptocurrency projects in a critical manner.’