You can follow in this video the session moderated by Javier Celaya (Dosdoce) with Paula Gallejones (Mondia) and Jason Kelly (Sounded).
This panel featuring Paula Gallejones and Jason Kelly, aimed at providing solutions and insights to reduce “anxiety” sparked by the first panel. The discussion centres around scaling micro markets and exploring new business modelsin the context of the digital age and the attention economy.
Paula Gallejones of Mondia emphasizes leveraging partnerships in the telco and banking industries to rapidly scale businesses into new markets. She highlights success stories, such as growing a fitness app’s revenue by engaging users through partnerships with major telecom companies across multiple countries. Mondia’s value proposition includes a streamlined integration process that allows partners to deploy solutions in various markets efficiently.
Jason Kelly of Sounded discusses the growth of the audio market and the role of AI in audio production. Sounded offers a platform for producing audiobooks using synthetic narration and digital replicas of human voices, aiming to combine AI efficiency with human-like quality. Kelly underscores the rising demand for audio content, especially in academic and rights-reverted sectors, and highlights the importance of clear labelling for AI-produced content to maintain consumer trust.
The panelists also touched on the competitive landscape, intellectual property protection, and the ethical considerations of AI in content creation. They agree on the necessity of transparency and the importance of adapting to rapidly changing technologies while protecting authors’ rights and ensuring quality.
The discussion concluded with a look at new business models and strategies for publishers to expand their reach and revenue streams through partnerships and innovative technologies.
Javier Celaya is the CEO and founder of Dosdoce.com. For the last 15 years, Javier has been leading the set-up and launch in Spain and Latin America of very innovative digital platforms such as Bookwire, Storytel and Podimo, among other start-ups and platforms. Throughout the years, Dosdoce.com has published more than 150 studies and reports on the use of new technologies in different areas of the publishing sector (content creation, business models, distribution strategies, marketing campaigns, pricing, etc.)
Jason Kelly is a co-founder and the Chief Legal Officer of Sounded.com, a real-time audiobook production platform and online book store which launched at the London Book Fair in 2023. He has practiced law in the field of IP Rights and technology for 20 years. This includes through previous roles with B2B Software developers and B2C facing business involved in regulated market sectors. Through his role at Sounded.com he is a member of the UK Publishers Association ‘Audio Publishing Group’ and a member of the Audio Publishers Association in the United States, where he advocates for DRM standards across the audio industry and also the ethical use of AI.
Paula Gallejones Fernández, has been managing digital products since the beginning of her career; from airplane entertainment platforms, and Wi-Fi connection, to gaming and subscription marketplaces. Now, as Head of Product in Mondia Digital she manages the delivery of the end-to-end solutions of the subscription marketplace to telcos around the world. By doing this, users can subscribe via their telco companies to different products via a single point of access – bringing additional value than subscribing in isolation. Motto: if you believe is doable, go and prove it.
