The Managing Director of Libranda organised a conversation on the situation of the media during the last period and its future trends. The purpose of this session in Readmagine 23 was to get some inspiration from this sector for the book industry. The structure for the discussion proposed by Larrauri was the following one:
- Market & Revenues.
- Digital adoption: opportunities & fears.
- From product to service & new narratives.
- Business models and distribution.
- New profiles for a new journalism.
- The next level: IA, NFT, Metaverse.
You can follow on this video the insights by the three participants in the conversation: Hugo Montero, María Álvarez and Ricardo Fernández de Molina.
Arantza Larrauri is graduated in Business Administration from ESADE, where she also obtained an MBA, Larrauri completed her training in Arizona, at Thunderbird School, where she obtained a Master in International Management. Larrauri has been working in the book industry for nineteen years. In 2010 she joined Libranda as Managing Director, the leading international distributor of digital books in the Spanish language. Since the integration of Libranda in the Canadian digital services company, De Marque Group, she is also playing the role of Europe and LATAM market manager at De Marque. Previously, she worked in the commercial area of the publishing group Random House Mondadori (currently Penguin Random House) and in Círculo de Lectores, occupying various positions in the central offices that the book club had in Spain and Portugal. At Libranda and at De Marque, Larrauri and the team work with publishers, stores, libraries and other agents with the aim of developing digital services for the book industry. She believes that it is an opportunity and a great challenge to participate in the evolution of a sector.
Hugo Montero is Director of Branded Editions for PressReader. Hugo has more than 8 years of experience providing technology solutions to publishers and other content creators, as well as supporting their audience and subscriber development in both B2B and B2C verticals. With a focus on SaaS for newspapers and magazines publishers, PressReader’s Branded Editions platform is used by the likes of The New York Times, The Financial Times, Hola! and South China Morning Post, to name a few. Hugo holds an MBA from Vancouver Island University and a Masters of Science in International Management from University of Hertfordshire. He is an experienced speaker, participating in several conferences worldwide.
María Álvarez is the Head of Insights and Digital Business for ¡HOLA! and HELLO! brands. She has many years of experience in the media and the digital ecosystem, with a focus on data, programmatic advertising, ad operations, digital marketing, SEO, subscriptions, affiliates, insights and advertising marketing. In her current role, she collaborates with teams in Spain, the United Kingdom, the United States, and Mexico, which gives her a broader perspective on how things work worldwide and enables her to apply her knowledge and learnings across different markets. Over the past years, she has actively participated in various Spanish Industry Committees such as GFK, Comscore, AIMC, ARI, AMI and online audience measurement pitch.
Ricardo Fernández de Molina Fernández has more than 18 years of experience in media and, as Director of Digital Business for the B2B Market in Prisa Media, is taking part on the digital transformation of leaders brands as EL PAÍS, Diario AS or Cinco Días. The challenge is to find the right formats for the digital content, the right channels to distribute and the right ways of relationship with the user and with the media ecosystem. Additionally, he is board member of Kiosko y Más, the spanish digital platform distributing more than 400 publications. He has a degree in Higher Industrial Engineering, a MBA from IE Business School and a Master in Supply Chain.
