Shauna Moran is Trends Manager at GWI (Global Web Index is a London-based audience profiling consulting company, which collaborates every year in Readmagine) and presented the latest trends in content consumption among Gen Z.
Her presentation had a wide scope, from the time spent in listening podcasts to the 68% of European Gen Z who prefers reading printed books instead of digital formats.
In this video you can follow Shana’s insights, which ended with three main recommendations for the content industry:
- Know which channels Gen Z are actually using, picking the ones that work best for you.
- Think about how and why Gen Z use the internet, integrating social media into your strategy.
- Create opportunities for them, carving meaning into your job ads.
Shauna works as a Trends Manager at GWI, a London-based audience profiling company. After completing a Master’s Degree in International Relations, she started working at GWI, and developed a passion for social media, tech, and finance trends. She spends the bulk of her time analysing GWI data and using it to tell powerful stories.