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The European companies need a growth mindset.
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Being European strengthens the diversity of team and skills.
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You need a strong foundation in a core market.
The 8th International Digital Distributors Meeting is organised once more by IPDA in collaboration with GSR Foundation within the umbrella of Readmagine. In this occasion the challenge proposed to the participants was to discuss how to ensure the positive pattern in book markets continues throughout the next few years. This idea was linked to the European approach of this edition and focused on the means to overcome some threatening trends that underlie those good results (namely, the bigger role of huge platforms such as Amazon).
Precisely, the first session was titled «Made in Europe to the world», moderated by Arantza Larrauri (Managing Director at Libranda) presented two different European business cases for digital books: Bookwire and Streetlib.
One of the most important challenges for European companies is internationalisation. Compared with the USA’s companies the European has a much more fragmented market and this leads to more difficult conditions to grow and expand.
Precisely this was the issue that Klingelhöfer -CEO of Bookwire- centred his presentation on. You can see in this video you can see his presentation.
Kligelhöfer said: «Our goal is to provide publishers with the best service and access to the latest digital technologies so that their content can reach its full potential» and defined Bookwire as a Global Leading Digital PubTech Company.
He reminded the audience how in 2014 he presented Bookwire precisely at the same stage (the GSR Foundantion’s auditorium in Madrid) during the first days of the ebook economy when there were many different companies. On that occasion he explained that the goal of the company was «We get your books into the shops» and described the process of growth of the company from its first moments in 2014 with a staff of 17 employees in Germany and local teams in Spain and Russia until this moment with 140 people, 125.000 audiobooks and 750.000 e-Books on the catalogue.
In this video you can follow his inspiring explanation of the pathway focused on growing by reaching new markets, with all the most important milestones and a very useful set of eight main principles for a company to grow internationally.
After his presentation took place a very interesting dialogue between Larrauri (Demarque), D’Angelo (Streetlib) and Klingelhöefer in this other video about internationalisation.
Jens Jens Klingelhöfer is CEO and co-founder of the internationally established digital PubTech company Bookwire (www.bookwire.de) with offices in Frankfurt, London, Barcelona, Paris, Sao Paulo and Mexico-City. Bookwire is specializing in marketing ebooks, digital audiobooks and Print-on-demand products in all existing and emerging sales channels worldwide. The company works with over 2000 publishing houses for which it provides the world’s largest network and a fully integrated distribution and marketing platform solution “Bookwire OS”. Prior to the founding of Bookwire, he was a media manager in the music industry for over 10 years and was involved in many major and successful projects in music and entertainment.
