CCI need to find together answers to the challenges.
The SDG are an example of interconnections of goals and strategies
Three European programs work overcoming the “silo” approach
Simone Lippold is Head of Corporate Development and Consultant Funding Strategy for the CEO of the Börsenverein Group (the German Publishers and Booksellers Association).
Lippold presented her views on the European policy agenda for the publishing industry; this is an issue that is familiar as she is working as the responsible of several European networks that, precisely, aim to offer new pathways for the Creative and Cultural Industries (CCI) from strategic and innovative approaches.
Her first statement was that «Collaboration is key to reach the next level in development, sustainability and innovation», something that she came up with by her experience. This is one of the clear programmatic convictions that she is developing in programs such as Creative Shift or the Content Innovation Council. As she said at the beginning of her speech: this collaboration should be founded on trust (linking to the previous presentation on freedom to publish by Kristenn Einersson).
The collaboration is key to address challenges such as pandemic crisis or the SDG interconnections. The idea of links or connections was essential to make clear the explanation of the different projects that Lippold is managing. She used the metaphor of the components of a bottle of beer in order to present three different European initiatives:
- Content Shift
- Content Innovation Council
- Creative Shift
Those are three examples of cross-sectoral innovation work.
Content Shift started in 2016 as an accelerator for start-ups coming up to Publishing bringing new ideas.
The Content Innovation Council was founded in 2019 to improve the innovation framework of the cultural industries and do advocacy for those CCI.
Creative Shift started in 2020 and is a European innovation network of cross-sectoral content, which is a community of the content industries (publishing, video gaming, music, audiovisual) willing to exchange knowledge.
Simone Lippold is working as Head of Corporate Development and Consultant Funding Strategy for the CEO of the German Publishers and Booksellers Association. She studied business administration in Kempten and Oviedo (Spain). She started working at Frankfurter Buchmesse GmbH in 2012. At the end of 2019 she transferred to the German Publishers and Booksellers Association. Simone contributes significantly to the establishment and expansion of the EU network of the Börsenverein Group and initiates numerous projects. She is also one of the driving forces behind the pilot project creativeSHIFT which is set to hack the biggest tech-triggered challenges facing Europe’s content sectors and to shape the future landscape of content innovation.