- Three different ideas were presented as solutions which may transform the book industry in Europe.
- The scope of the three strategies was based on «digital implants» as a way for a consumer-centric approach.
- The pandemic effects would be a once-in-a-lifetime chance to innovate in business models and compete on a global scale.
As was predicted during the on-line edition of Readamgine 2020, the pandemic implies a realignment which also could lead to innovation moving beyond start-ups in favor of more traditional business ideas of our publishing environment in Europe. This approach is synthesized with the concept of «digital implants» that GSR Foundation promotes for the European traditional book industry.
The session coordinated by Enrique Parrilla (Lantia) presented three good examples of that concept.
Jörg Engelstaeder (Future Book Forum – Canon) presented his vision of the advantages of the digital print solutions to implement a consumer-centric strategy.
And Eric Bartoletti (Bookwire) described how the NFT can play an important role in the publishing industry expanding the array of customer friendly solutions, personalisation and digital adaptation.
The whole session was a good example of how the European book industry can compete on a global scale by working together to make change happen at an industry-wide level.