Towards a unified methodology – An overview of existing surveys on reading habits in Europe
Reading is the key topic of a large number of different surveys throughout Europe. But while there is plenty of data on reading habits it is often difficult to compare the individual results and to put them into perspective. This is not only due to the fact that the surveys focus on various topics in the field of reading, but – more importantly – because they follow different methodological approaches. To address this issue, one of the objectives of Aldus Up is the development of a unified methodology for surveys on reading habits as well as the implementation of a pilot survey evidencing its operativeness. The aim is to allow for a better comparability of the results of future surveys between the individual European countries and in this way obtain a comprehensive overview of the development of reading across Europe.
This survey is one of the projects by Aldus Up, the European book fairs network co-founded in the framework of the Creative Europe programme and coordinated by the Italian Publishers Association (AIE).
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