PERESSON’S ANALYSIS ON THE POSITIVE REACTION OF ITALIAN BOOK INDUSTRY TO PANDEMIC

Giovanni Peresson, Head of AIE Research Department, offers in the Knowledge Hub of Aldus Up a reflection on the figures of Italian publishing market during the tough 2020.

During the past year, publishers, publishing retail businesses, and, more broadly, the whole supply chain have lived through one of the most difficult periods in recent history – a full-scale stress test of their ability to react.

In this article you can have an evaluation on the positive reaction abilities within the Italian industry.  From the analysis made by Peresson the final +0.3% rise in the market, would reflect several factors: “the growth of e-commerce; the new ways in which information is exchanged and we acquire goods; the shift from physical to online sales channels (from 27% in 2019 to 43% in 2020); publishers’ rapidly reorganising their editorial plans and processes; the restructuring of new-release schedules; and “experimentation” with alternative forms of promotion”.

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