In the context of the “Learning within the boundaries” conference, which took place during the Readmagine week of 2019, Chris Beer presented the analysis on the behavior pattern of Gen Z members.
Beer underlines that the members of this cohort are just the same engaged with books as the other generations. Despite the worries based on their digital fascination, they seem to be still interested in ideas, they are big users of podcasts and they are very interested readers.
Chris Beer is a Senior Trends Analyst at GlobalWebIndex, a market research company running the world’s largest ongoing survey on the digital consumer. He analyses this rich dataset, alongside other material, to uncover the latest trends and insights in media and beyond. In a past life, he worked as a production manager for an audiobook production company.