Within the context of Readmagine -the conference devoted to the innovation of publishing and readership, organized by Fundación Germán Sánchez Ruipérez every year during the first week of June- a workshop took place on the design of quality experiences for the readers.
This video includes the workshop developed by Luis Villa in the afternoon of June 5, 2019. Luis Villa is a design strategist. After two years as a Lawyer, he started in 1995 as Information Architect and programmer, a role that would evolve into the User Experience profession and lately in Service Design and Innovation. During the last six years is working at Accenture Interactive, where is the Principal Director.
In the face of the obsession with the elimination of frictions, typical of the UX or CX design, Villa proposes the idea of significant frictions, from an uncomfortable perspective on the impact of technology on our lives and the growing appeal for physical experience.
Luis Villa brings to the world of the publishing, Readmagine, some lessons that have been generated outside the boundaries of this area, out of our silo, through his experience in the world of consulting in several sectors, but with certain preponderance of the financial industry.
Luis Villa has have grown among systems and engineering teams and set up design strategy teams to transform technology into experiences. Luis has worked inside organizations with different cultures as consultancy companies, agencies, start-ups and end clients. Today he is a Strategist and Experience Architect. He is also a speaker in academic and political fora about the impact of technology and society.
He has lived through the ups and downs of different digital waves across all industries with a strong focus in Banking and Insurance where he delivered strategic projects for several leading banks in Europe. He has set up teams, defined client-facing activities, designing new products and services and transforming their culture, technology, and internal processes.