In the context of the “Learning within the boundaries” conference, which took place during the Readmagine week of 2019, Chris Beer presented the analysis on the behavior pattern of Gen Z members.
This video includes the presentation by Beer in the morning of June 5, 2019.
As can be seen in this recording, the presentation shows the main trends among the people who follows the millennials cohort. Chris Beer referred to the set of misconceptions that are applied to members of this age segment. On the one hand, the same characteristics of the millennial generation apply to them, and on the other hand, the changes that are being detected in terms of their use of the internet and the new values they support are not considered.
As Beer stated: “With each new breakthrough in tech comes new ways of engaging with the world – but also new platforms for old habits. Balancing groundbreaking technology and trends with established human traits is key to unlocking the best future for consumers and content creators”.
Chris Beer is a Senior Trends Analyst at GlobalWebIndex, a market research company running the world’s largest ongoing survey on the digital consumer. He analyses this rich dataset, alongside other material, to uncover the latest trends and insights in media and beyond. In a past life, he worked as a production manager for an audiobook production company.