Rüdiger Wischenbart made a presentation on the evolution of the ebook market during the 5th International Digital Distributors Meeting, organized by IPDA within the framework of its collaboration with Fundación Germán Sánchez Ruipérez in Readmagine conferen since the last four years.
Wischenbart presentations have become one of the key pieces in this annual event. In this web site the users can access to the video of that presentation and here is just his take on the issue of the most relevant challenges for the Book industry during the next immediate years.
Wischenbart thinks that is important that the Book industry commercializes its products in different formats and y various channels as a new regular way to understand the retail because of the shifts in reading attitudes among consumers.
Rüdiger Wischenbart (Austria) is the founder of “Content and Consulting” (since 2003), and a writer specialized in culture, cultural industries, the global book markets, innovation in the book industry, literature, media, and communication.
Most recently, he researched and (co-) authored several reports on global publishing markets, notably the “Global eBook” report, the “Global Publishing Markets” survey for the International Publishers Association”, (IPA), and the “Global Ranking of the Publishing Industry”, updated annually since 2007 (initiated by Livres Hebdo, France, and co-published by The Bookseller, UK, buchreport, Germany, PublishNews Brazil, and Publishers Weekly, US). Wischenbart co-authored the “Diversity Reports” 2010, 2009 and 2008 mapping translation markets and cultures across Europe. He serves as director for international affairs to BookExpo America, coordinating its “Global Market Forum”, and he directs the program for the Publishers’ Forum in Berlin.