During the last Readmagine conference (Casa del Lector: Fundación Germán Sánchez Ruipérez) took place one panel focused on the shifts in the customer behaviors and the challenges of the publishing sector to overcome the gap between the business models and the speed of transformations. In this web site is published a video with the whole conversation and in this short video is just the opinions of Nisa Bayindir (UK) AND Nina Klein (GER) to the issue of the most relevant challenges for the Book industry during the next immediate years.
Nina Klein fixes her priority for the industry in how the publishing sector could possible adapt with technologies such as IOT, VR, or AR and bring value to the customers or consumers, precisely with the help of those or other technologies.
Nisa Bayindir considers that in a world where many people are getting used to the free contents the challenge is how to stick to the consumers and how to get reliable data to understand their behavior and trends.
Nisa Bayindir is Director of Global Insights and Consumer Psychologist and an award-winning audience intelligence strategist and consumer psychologist who blends research and insights to deconstruct consumer needs and behaviors. Her career spans across various fields of digital media – from publishing to omnichannel marketing – bolstered with integrated strategy, research and insights crafted for shifts in consumer knowledge, market expansion and product innovation. She’s currently the Director of Insights at GlobalWebIndex, overseeing insights gathered from a global panel of over 22 million consumers, stretching across 40+ countries.
Nina Klein is Independent consultant for strategic communication and business development in the cultural and creative sectors. Nina studied history and German literature (M.A.) and holds a Master of Business Administration (2013). She worked as a journalist in Germany for over ten years before moving to Poland in 2002. There, she was director of a training program for radio journalists and then director of the German Book Information Centre Warsaw. She joined the Frankfurt Book Fair in 2008 as Director of Press and Public Relations. Since 2012, Nina has been a consultant in Brussels and Frankfurt, specializing in innovation in digital publishing and adjacent creative sectors.