{"id":990,"date":"2019-01-14T13:23:37","date_gmt":"2019-01-14T13:23:37","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=990"},"modified":"2019-01-15T17:20:38","modified_gmt":"2019-01-15T17:20:38","slug":"download-the-new-guide-on-blockchain","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2019\/01\/14\/download-the-new-guide-on-blockchain\/","title":{"rendered":"DOWNLOAD THE NEW GUIDE ON BLOCKCHAIN"},"content":{"rendered":"<section  class='av_textblock_section av-av_textblock-2de302bf1aa3cf4c9157dbe6f50ac7eb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\"><strong>DOWNLOAD THE NEW GUIDE ON BLOCKCHAIN<br \/>\n<\/strong><\/h1>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-av_layout_row-9c55a04451926ddb740c0d54a352c5c1 entry-content-wrapper main_color av-flex-cells  avia-builder-el-1  el_after_av_textblock  el_before_av_one_third  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-2  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-c44b1a1ce11b4e50194c4b1dd3e74413\">\n#top .hr.av-av_hr-c44b1a1ce11b4e50194c4b1dd3e74413{\nmargin-top:5px;\nmargin-bottom:0;\n}\n.hr.av-av_hr-c44b1a1ce11b4e50194c4b1dd3e74413 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-c44b1a1ce11b4e50194c4b1dd3e74413 hr-custom  avia-builder-el-3  el_before_av_image  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-9cdbf5be065efe6e7b57facbc7c96b3c\">\n.avia-image-container.av-av_image-9cdbf5be065efe6e7b57facbc7c96b3c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-9cdbf5be065efe6e7b57facbc7c96b3c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-9cdbf5be065efe6e7b57facbc7c96b3c av-styling- av-hover-grow av-img-linked avia-align-center  avia-builder-el-4  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/renodo.org\/en\/wp-content\/uploads\/2019\/01\/What-is-Blockchain.pdf\" class='avia_image '  aria-label='What is Blockchain'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-988 avia-img-lazy-loading-not-988 avia_image ' src=\"https:\/\/renodo.org\/en\/wp-content\/uploads\/2019\/01\/What-is-Blockchain-300x271.jpg\" alt='' title='What is Blockchain'  height=\"271\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/renodo.org\/en\/wp-content\/uploads\/2019\/01\/What-is-Blockchain-300x271.jpg 300w, https:\/\/renodo.org\/en\/wp-content\/uploads\/2019\/01\/What-is-Blockchain-450x407.jpg 450w, https:\/\/renodo.org\/en\/wp-content\/uploads\/2019\/01\/What-is-Blockchain.jpg 608w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/div><\/div><\/div><\/p>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_three_fifth no_margin  avia-builder-el-5  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-586e525e8b2f90af96d78819b81aa3fa\">\n#top .av_textblock_section.av-av_textblock-586e525e8b2f90af96d78819b81aa3fa .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-586e525e8b2f90af96d78819b81aa3fa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>You can download the paper by Sebastian Posth on the Blockchain from the point of view of the creative sector. Although these are the early days of distributed ledger technologies, where expectations are high but use and actual utility\u00a0is low, \u00a0Posth sustains that blockchain and cryptocurrencies will fundamentally change the way how many traditional businesses work and make money: \u2018The shift to blockchain and cryptocurrencies will be as significant as the shift that happened with the emergence of the internet\u2019.<\/p>\n<p>As a <a href=\"https:\/\/www.posth-verlag.de\/\">publisher<\/a>, entrepreneur and consultant, Posth has been working for many years to transform innovative technology into valuable and useful products, services and tools for the publishing industry; with the personal ambition to support media companies in developing and implementing a digital business model that suits their needs and helps them grow their digital business.<\/p>\n<p><a href=\"https:\/\/posth.me\/\">\u2018Posth Werk BV<\/a>\u2019 offers consulting services, project management and product development for media companies, publishers, intermediaries, retailers, and institutions in the fields of digital publishing, digital content aggregation and distribution, social media and ebook retail marketing, data analytics and market research.<\/p>\n<p>As founder and managing director of data analytics company <a href=\"https:\/\/www.publishingdata.net\/en\/homepage\/\">Publishing Data Networks <\/a>Posth is developing \u201aMonitor\u2018, a tool for sales and marketing data analysis designed to support publishers and authors with their digital marketing and sales.<\/p>\n<p>As founder and business developer of the <a href=\"https:\/\/content-blockchain.org\/\">Content Blockchain Project\u00a0<\/a>he also builds tools and services for journalists, publishers, and media start-ups to create new innovative products, services and business models in an open blockchain economy.<\/p>\n<p>From 2009 Posth worked for VVA (arvato media, Bertelsmann AG), the large distributor for books and e-books of major publishing groups like Random House, Bastei L\u00fcbbe, Kosmos or Hanser, DuMont and about 200 other publishers. As Director Digital Content Distribution in G\u00fctersloh, he was responsible for the development of digital media logistics (BIC-Media).<\/p>\n<p>This paper offers a broad and deep insight about Blockchain. Posth thinks that \u2018Publishers and other media companies will continue to be confronted with new and innovative products, services, tools or apps that promise to revolutionize the business &#8211; or at least solve one or the other issue of current business. Yet how should they react? How can they oversee the continuous development of emerging applications and technology? How can they respond to the overwhelming development of the field? Instead of reacting, this time they could get active. It is crucial to stay informed and evaluate blockchain or cryptocurrency projects in a critical manner.\u2019<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-7  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div><\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-990'><div class='entry-content-wrapper clearfix'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_third-15d750bd1b332b34c6e70b077ebbccdf{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-15d750bd1b332b34c6e70b077ebbccdf av_one_third  avia-builder-el-8  el_after_av_layout_row  el_before_av_social_share  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div><\/p>\n<div  class='av-social-sharing-box av-av_social_share-ab1295240bea1d1200dd92c8b0db438f av-social-sharing-box-default  avia-builder-el-9  el_after_av_one_third  avia-builder-el-last  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Compartir esta entrada<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/renodo.org\/en\/2019\/01\/14\/download-the-new-guide-on-blockchain\/&#038;t=DOWNLOAD%20THE%20NEW%20GUIDE%20ON%20BLOCKCHAIN' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en Facebook'><span class='avia_hidden_link_text'>Compartir en Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en X\" href='https:\/\/twitter.com\/share?text=DOWNLOAD%20THE%20NEW%20GUIDE%20ON%20BLOCKCHAIN&#038;url=https:\/\/renodo.org\/en\/?p=990' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en X'><span class='avia_hidden_link_text'>Compartir en X<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Compartir por correo\" href='mailto:?subject=DOWNLOAD%20THE%20NEW%20GUIDE%20ON%20BLOCKCHAIN&#038;body=https:\/\/renodo.org\/en\/2019\/01\/14\/download-the-new-guide-on-blockchain\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir por correo'><span class='avia_hidden_link_text'>Compartir por correo<\/span><\/a><\/li><\/ul><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tools"],"_links":{"self":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/comments?post=990"}],"version-history":[{"count":6,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/990\/revisions"}],"predecessor-version":[{"id":996,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/990\/revisions\/996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media\/988"}],"wp:attachment":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media?parent=990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/categories?post=990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/tags?post=990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}