{"id":780,"date":"2018-07-07T11:01:12","date_gmt":"2018-07-07T10:01:12","guid":{"rendered":"http:\/\/renodo.org\/?p=780"},"modified":"2018-08-19T10:39:01","modified_gmt":"2018-08-19T10:39:01","slug":"innovation-on-book-industry-and-new-audiences","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2018\/07\/07\/innovation-on-book-industry-and-new-audiences\/","title":{"rendered":"INNOVATION ON BOOK INDUSTRY AND NEW AUDIENCES"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-c21c6d8c26096107559dfbbaaa4e2428\">\n#top .av-special-heading.av-av_heading-c21c6d8c26096107559dfbbaaa4e2428{\npadding-bottom:18px;\nfont-size:40px;\n}\nbody .av-special-heading.av-av_heading-c21c6d8c26096107559dfbbaaa4e2428 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-c21c6d8c26096107559dfbbaaa4e2428 .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-av_heading-c21c6d8c26096107559dfbbaaa4e2428 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-c21c6d8c26096107559dfbbaaa4e2428 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-c21c6d8c26096107559dfbbaaa4e2428 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-c21c6d8c26096107559dfbbaaa4e2428 av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Innovation on Book industry and new audiences <\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_full-15d750bd1b332b34c6e70b077ebbccdf{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-15d750bd1b332b34c6e70b077ebbccdf av_one_full  avia-builder-el-1  el_after_av_heading  el_before_av_layout_row  avia-builder-el-last  first flex_column_div av-zero-column-padding  '     ><div  class='avia-video av-av_video-52bce0fc3e45e1b2f122102f12ed43a4 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/rjfltriynmM'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/rjfltriynmM?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-av_layout_row-edf07c93594a85695fda65c20c2393d8 entry-content-wrapper main_color av-flex-cells  avia-builder-el-3  el_after_av_one_full  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-4  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_three_fifth no_margin  avia-builder-el-5  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-feab96d2ca212fe2c5845c2515871f31\">\n#top .av_textblock_section.av-av_textblock-feab96d2ca212fe2c5845c2515871f31 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-feab96d2ca212fe2c5845c2515871f31 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>During the last Readmagine conference (Casa del Lector : Fundaci\u00f3n Germ\u00e1n S\u00e1nchez Ruip\u00e9rez) took place one-day meeting under the title of \u2018Ten Years After\u2019 with nine conversations on the consequences of the digital media within the society, during the last ten years period.<\/p>\n<p>One of the conversations was focused on the shifts in the customer behaviors and the challenges of the publishing sector to overcome the gap between the business models and the speed of transformations.<\/p>\n<p>The panel was composed by Nisa Bayindir, Luis Gonz\u00e1lez and Nina Klein and explored ideas such as:<\/p>\n<ul>\n<li>The role of the devices in the content consumption now.<\/li>\n<li>The real existence of new business models truly founded on content within this digital context.<\/li>\n<li>The influence of the youngest generation as driver of innovation with their behavior.<\/li>\n<li>The real meaning of the platform model.<\/li>\n<li>Content marketing and quantitative data.<\/li>\n<li>The impact of new technologies like AI\/ machine learning or big data on the business models.<\/li>\n<li>General trends in the industry and in consumers in the case of smart advertising as a revenue scheme.<\/li>\n<li>The role of the regulatory activity in Europe in order to balance the competition GAFA-publishing sector.<\/li>\n<li>The shift on the focus or tools in marketing based on the research of consumer behavior&#8217;s as a mean for innovation in the content sector.<\/li>\n<li>The tools of the public sector for innovation support for publishing \u2013 in order to establish a level playing field with the GAFA dominance.<\/li>\n<\/ul>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-fbebcb4fe7f7f93a621d8b6783460008\">\n#top .hr.hr-invisible.av-av_hr-fbebcb4fe7f7f93a621d8b6783460008{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-av_hr-fbebcb4fe7f7f93a621d8b6783460008 hr-invisible  avia-builder-el-7  el_before_av_hr  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<p><strong>Nisa Bayindir<\/strong> is Director of Global Insights and Consumer Psychologist<\/p>\n<p>An award-winning audience intelligence strategist and consumer psychologist who blends research and insights to deconstruct consumer needs and behaviours. Her career spans across various fields of digital media \u2013 from publishing to omnichannel marketing \u2013 bolstered with integrated strategy, research and insights crafted for shifts in consumer knowledge, market expansion and product innovation. She\u2019s currently the Director of Insights at GlobalWebIndex, overseeing insights gathered from a global panel of over 22 million consumers, stretching across 40+ countries.<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-fbebcb4fe7f7f93a621d8b6783460008\">\n#top .hr.hr-invisible.av-av_hr-fbebcb4fe7f7f93a621d8b6783460008{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-av_hr-fbebcb4fe7f7f93a621d8b6783460008 hr-invisible  avia-builder-el-8  el_after_av_hr  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<p><strong>Luis Gonzalez<\/strong> is Director of the GSR Foundation. Since 1992 he joined the Administradores corp (senior civil servants in Spain\u2019s National Public Administration) and worked as the director of different departments within the Spain\u2019s National Administration, such as regional development units or R &amp; D divisions. During his stage at the Ministry of Culture launched the National Reading Strategy. In 2004 joined the GSR Foundation where he designed and developed projects such as Casa del Lector (the Madrid\u2019s new centre for the R&amp;D of readership), several digital platforms (Canal Lector, Lecturalab, Lectyo or Lectylab), research projects (Territorio Ebook, Nubeteca) or innovation forums for the industry (Readmagine, Renodo). He is a lecturer, professor and author of several books.<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-fbebcb4fe7f7f93a621d8b6783460008\">\n#top .hr.hr-invisible.av-av_hr-fbebcb4fe7f7f93a621d8b6783460008{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-av_hr-fbebcb4fe7f7f93a621d8b6783460008 hr-invisible  avia-builder-el-9  el_after_av_hr  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<p><strong>Nina Klein<\/strong> is Independent consultant for strategic communication and business development in the cultural and creative sectors<\/p>\n<p>Nina studied history and German literature (M.A.) and holds a Master of Business Administration (2013). She worked as a journalist in Germany for over ten years before moving to Poland in 2002. There, she was director of a training program for radio journalists and then director of the German Book Information Centre Warsaw. She joined the Frankfurt Book Fair in 2008 as Director of Press and Public Relations. Since 2012, Nina has been a consultant in Brussels and Frankfurt, specializing in innovation in digital publishing and adjacent creative sectors.<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-10  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div><\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-780'><div class='entry-content-wrapper clearfix'><div  class='av-social-sharing-box av-av_social_share-ab1295240bea1d1200dd92c8b0db438f av-social-sharing-box-default  avia-builder-el-11  el_after_av_layout_row  avia-builder-el-no-sibling  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Compartir esta entrada<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/renodo.org\/en\/2018\/07\/07\/innovation-on-book-industry-and-new-audiences\/&#038;t=INNOVATION%20ON%20BOOK%20INDUSTRY%20AND%20NEW%20AUDIENCES' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en Facebook'><span class='avia_hidden_link_text'>Compartir en Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en X\" href='https:\/\/twitter.com\/share?text=INNOVATION%20ON%20BOOK%20INDUSTRY%20AND%20NEW%20AUDIENCES&#038;url=https:\/\/renodo.org\/en\/?p=780' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en X'><span class='avia_hidden_link_text'>Compartir en X<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Compartir por correo\" href='mailto:?subject=INNOVATION%20ON%20BOOK%20INDUSTRY%20AND%20NEW%20AUDIENCES&#038;body=https:\/\/renodo.org\/en\/2018\/07\/07\/innovation-on-book-industry-and-new-audiences\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir por correo'><span class='avia_hidden_link_text'>Compartir por correo<\/span><\/a><\/li><\/ul><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideasen"],"_links":{"self":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/comments?post=780"}],"version-history":[{"count":2,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/780\/revisions"}],"predecessor-version":[{"id":864,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/780\/revisions\/864"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media\/779"}],"wp:attachment":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media?parent=780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/categories?post=780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/tags?post=780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}