{"id":2008,"date":"2025-06-26T10:28:08","date_gmt":"2025-06-26T10:28:08","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=2008"},"modified":"2025-06-26T10:28:08","modified_gmt":"2025-06-26T10:28:08","slug":"publishing-projects-based-in-the-collaboration","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2025\/06\/26\/publishing-projects-based-in-the-collaboration\/","title":{"rendered":"PUBLISHING PROJECTS BASED IN THE COLLABORATION"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dk9u69-8392c9a245b30096b2fb6d50ec7b24a8\">\n#top .av-special-heading.av-dk9u69-8392c9a245b30096b2fb6d50ec7b24a8{\npadding-bottom:18px;\n}\nbody .av-special-heading.av-dk9u69-8392c9a245b30096b2fb6d50ec7b24a8 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-dk9u69-8392c9a245b30096b2fb6d50ec7b24a8 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-dk9u69-8392c9a245b30096b2fb6d50ec7b24a8 av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_video  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >PUBLISHING PROJECTS BASED IN THE COLLABORATION<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='avia-video av-ctah1d-158fefcf61e078a7637298a0054954a1 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/7HXjyuvAmYI'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Publishing projects based in the collaboration: With a little help from my friends | READMAGINE &#039;25\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/7HXjyuvAmYI?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-asjy29-59d97f2357a264d61f11dbac66a004a9 entry-content-wrapper main_color av-flex-cells  avia-builder-el-2  el_after_av_video  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8h6ei9-cd436ed11d89405aa1001600b7c7271e\">\n.flex_cell.av-8h6ei9-cd436ed11d89405aa1001600b7c7271e{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-8h6ei9-cd436ed11d89405aa1001600b7c7271e{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-8h6ei9-cd436ed11d89405aa1001600b7c7271e av-gridrow-cell av_one_fifth no_margin  avia-builder-el-3  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf\">\n.flex_cell.av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'><section  class='av_textblock_section av-5tsre9-4ea363aeef6c7f14fb6a4b69e44aa36a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div>\n<p style=\"font-weight: 400;\">In a fascinating conversation during Readmagine 25 led by Porter Anderson (Publishing Perspectives), Sandra Nyklasz, CEO of Zeilenfluss, and Mauro Morellini, CEO of Morellini Editore, delved into the key aspects of successful collaborations within the publishing industry. Both executives shared their perspectives on what makes a partnership thrive and, conversely, why collaborations can fail. You can follow in this video the whole conversation.<\/p>\n<p style=\"font-weight: 400;\"><strong>The key to a successful collaboration<\/strong><\/p>\n<p style=\"font-weight: 400;\">Mauro kicked off the discussion by emphasizing that the most effective collaborations are those where each partner contributes their unique value, regardless of the size of their respective companies. He cited the collaboration between a publisher with over 150 years of experience in school textbooks, and Touring Club, which specializes in tourism guides. Together, they created a specialized geography book that leveraged each company\u2019s expertise\u2014Herbley\u2019s knowledge of schools and Touring Club\u2019s extensive archive on tourism. Mauro highlighted that a successful collaboration fosters long-term growth by bringing together complementary skills and resources.<\/p>\n<p style=\"font-weight: 400;\">Sandra added that clear and open communication is vital for a collaboration to succeed. She stressed the importance of setting clear expectations regarding goals, timelines, and budgets from the start. She noted that many collaborations fail due to vague or misunderstood expectations, which can lead to frustration and ultimately derail the project.<\/p>\n<p style=\"font-weight: 400;\"><strong>Why do collaborations fail?<\/strong><\/p>\n<p style=\"font-weight: 400;\">When Porter asked about the reasons behind failed collaborations, Sandra identified one critical factor: vague or unclear communication. If the roles, goals, and expectations are not explicitly defined, misalignments can quickly arise, causing frustration and lack of progress.<\/p>\n<p style=\"font-weight: 400;\">Mauro echoed Sandra&#8217;s thoughts, underscoring that a lack of contribution from all parties can lead to failed collaborations. If any partner does not bring enough value to the table, the collaboration may struggle to meet its full potential.<\/p>\n<p style=\"font-weight: 400;\"><strong>The role of self-publishing and marketing insights<\/strong><\/p>\n<p style=\"font-weight: 400;\">An interesting point raised by Sandra was the increasing value of self-publishing in the publishing ecosystem. She explained how traditional publishers can learn a lot from self-publishers, particularly in terms of marketing. Self-publishers often promote their books through social media and other digital platforms, making them highly adept at building an author-reader relationship. Sandra highlighted that this ability to engage with readers is something that traditional publishing houses are starting to adopt. She believes that self-publishing serves as a laboratory for emerging trends and data, which can be valuable for more established publishers.<\/p>\n<p style=\"font-weight: 400;\">Mauro agreed with Sandra&#8217;s assessment, particularly in the context of the Italian market, where independent publishers often struggle to get a foothold in book chains dominated by large publishers. He mentioned that independent publishers are learning how to use digital marketing strategies, just like self-publishers, to successfully promote their works.<\/p>\n<p style=\"font-weight: 400;\"><strong>Innovating with extended books<\/strong><\/p>\n<p style=\"font-weight: 400;\">The conversation then shifted to the topic of innovation, particularly regarding digital integration in books. Mauro introduced his upcoming project, the \u00abExtended Book\u00bb which aims to enhance traditional books with digital content. This includes things like Spotify playlists, GPS tracks, and audio files, all linked to the book&#8217;s content. For instance, a travel guide might include interactive maps or real-time updates, while a meditation book could offer guided audio sessions.<\/p>\n<p style=\"font-weight: 400;\">Mauro emphasized that the Extended Book allows publishers to continuously update content, unlike traditional print books, which become outdated once published. He pointed out that by linking a book to an online platform, readers can access additional content and contribute their own suggestions, creating a dynamic, evolving product.<\/p>\n<p style=\"font-weight: 400;\">Sandra shared her excitement about the possibility of integrating multiple formats, particularly in the context of gaming. She discussed how gaming creates a shared universe where players and creators can contribute to building a world, and she believes that this approach can be applied to publishing as well. By creating a \u00abstoryverse\u00bb publishers can engage readers, authors, and even content creators like artists and musicians to expand a book&#8217;s narrative beyond its pages.<\/p>\n<p style=\"font-weight: 400;\"><strong>Collaboration in the digital age<\/strong><\/p>\n<p style=\"font-weight: 400;\">Sandra and Mauro also discussed the evolving nature of collaborations in the digital age, particularly through online platforms. Sandra explained how the pandemic had accelerated the trend of collaborations among publishers, leading to ongoing partnerships that were formed during this time. Both Sandra and Mauro agreed that the rise of digital platforms, self-publishing, and new forms of media, like podcasts and social media, are reshaping how collaborations in publishing are formed.<\/p>\n<p style=\"font-weight: 400;\">Sandra Nyklasz is one of the Managing Directors at BookRix, one of Germany\u2019s leading self-publishing platforms, and its sister company Zeilenfluss, a successful German digital-first publishing house. At BookRix, she has overseen its growth as a digital distribution hub for independent authors. As the driving force behind the founding and development of Zeilenfluss, which evolved out of the self-publishing movement, she took over as Publishing Director in 2019 and as Managing Director in 2023. With a strong focus on innovation and author empowerment, Zeilenfluss works at the intersection of technology and storytelling, committed to building sustainable publishing models that give authors greater control over their creative and commercial paths. The strategic merger with StreetLib, the leading Italian publishing platform in early 2024 formed one of Europe\u2019s largest digital publishing platforms, aiming to provide innovative tools and services for authors and publishers worldwide.<\/p>\n<p style=\"font-weight: 400;\">After an extensive experience in educational publishing, contributing to the development of innovative materials for schools and academic institutions, Mauro Morellini has founded the Morellini Editore publishing house in 2005, with focused on travel guides, fiction, and non-fiction works. Morellini is also the creator of Extended Book (www,extendedbook.org), a groundbreaking international project that integrates traditional publishing with digital innovation, enhancing the reader\u2019s experience. He has held key roles in Informazioni Editoriali, a leading company in publishing data management, and IBS.it, one of Italy\u2019s most prominent online bookstores, where he contributed to the digital transformation of the industry. Additionally, he actively collaborates with the Italian Publishers Association (AIE), supporting the growth and evolution of the publishing sector. With a strong commitment to cultural dissemination, he continues to shape the Italian publishing landscape, earning respect as a visionary and influential figure in the field.<\/p>\n<p style=\"font-weight: 400;\">\n<\/div>\n<div><\/div>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da\">\n.flex_cell.av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da av-gridrow-cell av_one_fifth no_margin  avia-builder-el-6  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div><\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2008'><div class='entry-content-wrapper clearfix'><div  class='av-social-sharing-box av-2l40jl-fc657a5d4109edb166beabe7d2d69df2 av-social-sharing-box-default  avia-builder-el-7  el_after_av_layout_row  avia-builder-el-no-sibling  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Compartir esta entrada<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/renodo.org\/en\/2025\/06\/26\/publishing-projects-based-in-the-collaboration\/&#038;t=PUBLISHING%20PROJECTS%20BASED%20IN%20THE%20COLLABORATION' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en Facebook'><span class='avia_hidden_link_text'>Compartir en Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en X\" href='https:\/\/twitter.com\/share?text=PUBLISHING%20PROJECTS%20BASED%20IN%20THE%20COLLABORATION&#038;url=https:\/\/renodo.org\/en\/?p=2008' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en X'><span class='avia_hidden_link_text'>Compartir en X<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Compartir por correo\" href='mailto:?subject=PUBLISHING%20PROJECTS%20BASED%20IN%20THE%20COLLABORATION&#038;body=https:\/\/renodo.org\/en\/2025\/06\/26\/publishing-projects-based-in-the-collaboration\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir por correo'><span class='avia_hidden_link_text'>Compartir por correo<\/span><\/a><\/li><\/ul><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2009,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[3,4,21],"tags":[],"class_list":["post-2008","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-home","category-ideas","category-ideasen","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/2008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/comments?post=2008"}],"version-history":[{"count":1,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/2008\/revisions"}],"predecessor-version":[{"id":2010,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/2008\/revisions\/2010"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media\/2009"}],"wp:attachment":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media?parent=2008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/categories?post=2008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/tags?post=2008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}