{"id":1994,"date":"2025-06-26T09:41:52","date_gmt":"2025-06-26T09:41:52","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1994"},"modified":"2025-06-26T09:41:52","modified_gmt":"2025-06-26T09:41:52","slug":"and-what-should-we-learn-now-with-porter-anderson-alma-causevic-and-luis-gonzalez","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2025\/06\/26\/and-what-should-we-learn-now-with-porter-anderson-alma-causevic-and-luis-gonzalez\/","title":{"rendered":"AND WHAT SHOULD WE LEARN NOW? WITH PORTER ANDERSON, ALMA \u010cAUSEVI\u010c AND LUIS GONZ\u00c1LEZ"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dk9u69-87d109bb0089266f52c9ce2c2fa57d35\">\n#top .av-special-heading.av-dk9u69-87d109bb0089266f52c9ce2c2fa57d35{\npadding-bottom:18px;\n}\nbody .av-special-heading.av-dk9u69-87d109bb0089266f52c9ce2c2fa57d35 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-dk9u69-87d109bb0089266f52c9ce2c2fa57d35 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-dk9u69-87d109bb0089266f52c9ce2c2fa57d35 av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_video  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >AND WHAT SHOULD WE LEARN NOW? WITH PORTER ANDERSON, ALMA \u010cAUSEVI\u010c AND LUIS GONZ\u00c1LEZ<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='avia-video av-ctah1d-18ee68a3d380d751f6b0de2d13b67539 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/QEBjdiSIRvc'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Skills and talent attraction: Learning to fly | READMAGINE &#039;25\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/QEBjdiSIRvc?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-asjy29-59d97f2357a264d61f11dbac66a004a9 entry-content-wrapper main_color av-flex-cells  avia-builder-el-2  el_after_av_video  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8h6ei9-cd436ed11d89405aa1001600b7c7271e\">\n.flex_cell.av-8h6ei9-cd436ed11d89405aa1001600b7c7271e{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-8h6ei9-cd436ed11d89405aa1001600b7c7271e{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-8h6ei9-cd436ed11d89405aa1001600b7c7271e av-gridrow-cell av_one_fifth no_margin  avia-builder-el-3  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf\">\n.flex_cell.av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'><section  class='av_textblock_section av-5tsre9-4ea363aeef6c7f14fb6a4b69e44aa36a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div>\n<p style=\"font-weight: 400;\">During Readmagine 25 there was a session moderated session by Porter Anderson, (Publishing Perspectives), a compelling conversation unfolded around the evolving landscape of training and skill development within the book publishing industry. Anderson, joined by Luis Gonz\u00e1lez of GSR Foundation and Alma \u010causevi\u010d of Beletrina, delved into two distinct yet synergistic educational initiatives shaping the future of publishing professionals across Europe and it also meant a presentation of ThinkPub for the audience of this international event.<\/p>\n<p style=\"font-weight: 400;\"><strong>The emergence of PARIX: revolutionizing education in publishing<\/strong><\/p>\n<p style=\"font-weight: 400;\">Luis Gonz\u00e1lez, Director General of GSR Foundation (FGSR), introduced PARIX, a pioneering educational platform tailored specifically for the Spanish book industry. This school is a decision made by the Ministry of Culture of Spain and finance by their budget of the PRTR. The strategic approach from the perspective of FGSR when was chosen to implement the programme takes advantage of the research insights gathered five years ago and the, which highlighted significant challenges linked to training within the industry.<\/p>\n<p style=\"font-weight: 400;\">Initially conceived during the lockdowns, PARIX quickly evolved into a comprehensive educational endeavour spanning more than 40 courses (15 ECTS) tailored to various segments of the publishing value chain. Gonz\u00e1lez emphasized the platform&#8217;s agility and responsiveness to industry demands, underscored by its swift adaptation to an all-encompassing online format, complemented by periodic intensive \u00abbootcamps\u00bb fostering networking and collaborative learning.<\/p>\n<p style=\"font-weight: 400;\">What sets PARIX apart is its collaborative approach with industry leaders and associations, ensuring that course offerings are not only relevant but also informed by real-world challenges identified through continuous dialogue and feedback loops with publishing professionals. Gonz\u00e1lez highlighted the platform&#8217;s success in engaging over 8,000 participants, signalling a robust uptake and recognition within the industry.<\/p>\n<p style=\"font-weight: 400;\"><strong>ThinkPub: nurturing small and medium-sized publishers<\/strong><\/p>\n<p style=\"font-weight: 400;\">Alma \u010causevi\u010d, representing Beletrina, coordinator of ThinkPub initiative, offered insights into a complementary effort focused on empowering small and medium-sized publishers across Europe. Born out of a community-driven approach, ThinkPub emphasizes practical, day-to-day skills development and strategic guidance tailored to the unique challenges faced by smaller publishing entities.<\/p>\n<p style=\"font-weight: 400;\">Unlike PARIX&#8217;s broad educational scope, ThinkPub adopts a nuanced, localized approach, acknowledging the intuitive leadership prevalent in smaller publishers while bridging gaps through targeted training modules. \u010causevi\u010d stressed the importance of learning from failures and shared experiences, positioning ThinkPub as a supportive network that encourages innovation and resilience.<\/p>\n<p style=\"font-weight: 400;\">The program&#8217;s recent integration with Readmagine further enriches its offerings, facilitating deeper dives into topics ranging from employee experiences to emerging technologies, crucial for staying competitive in a rapidly evolving publishing landscape.<\/p>\n<p style=\"font-weight: 400;\"><strong>Insights and future directions<\/strong><\/p>\n<p style=\"font-weight: 400;\">Throughout the discussion, both Gonz\u00e1lez and \u010causevi\u010d underlined the industry&#8217;s evolving needs, particularly in talent acquisition and retention. Gonz\u00e1lez highlighted the challenge of aligning traditional publishing practices with modern skill demands, emphasizing the role of cross-industry insights and targeted reskilling efforts.<\/p>\n<p style=\"font-weight: 400;\">\u010causevi\u010d emphasized the need for agility and adaptability, particularly in nurturing a diverse talent pool capable of navigating future industry landscapes. Both PARIX and ThinkPub exemplify innovative responses to these challenges, leveraging community engagement and collaborative learning to foster a more resilient and dynamic publishing sector.<\/p>\n<p style=\"font-weight: 400;\"><strong>Addressing the gaps in talent acquisition and marketing<\/strong><\/p>\n<p style=\"font-weight: 400;\">A key theme emerging in the conversation was the increasing recognition that the publishing industry, like many others, is facing a significant talent gap. As Alma \u010causevi\u010d pointed out, the traditional view of publishing as just about books is outdated. Now, the industry needs professionals who can engage with an ever-expanding range of products and services. At Beletrina, \u010causevi\u010d emphasized the need to rethink how the industry defines its offerings, going beyond traditional books to create an \u00abintellectual entertainment\u00bb platform, combining books, films, and deeper intellectual content. The shift from simply marketing books to curating experiences and expanding into diverse media is becoming critical.<\/p>\n<p style=\"font-weight: 400;\">This innovation isn\u2019t limited to just products but extends to the way publishing professionals need to be trained. Marketing, for example, is a critical area that is evolving rapidly. Many publishing professionals\u2014especially those entering the industry without formal training in marketing\u2014have been tasked with complex roles that they aren&#8217;t fully prepared for. This misalignment often leads to underutilized potential, and \u010causevi\u010d\u2019s focus is on training people to better understand and adapt to this new reality. By looking at marketing as a multi-layered discipline and emphasizing continuous learning and improvement, ThinkPub is responding to a clear demand for skill development.<\/p>\n<p style=\"font-weight: 400;\"><strong>Understanding new competencies required in the publishing industry<\/strong><\/p>\n<p style=\"font-weight: 400;\">As the industry becomes more technologically advanced, new competencies are emerging that publishing professionals need to develop. Both Gonz\u00e1lez and \u010causevi\u010d pointed to AI as a key area of focus. While the immediate buzz around generative AI and copyright issues is a hot topic, they both agree that the real value lies in how AI can help streamline operations behind the scenes. The back office in publishing stands to benefit greatly from AI in terms of efficiency and accessibility, and this is one area where training programs need to catch up.<\/p>\n<p style=\"font-weight: 400;\">However, beyond AI, \u010causevi\u010d sees a growing demand for skills related to sales, particularly as the market itself changes. The traditional model of book sales is evolving, with subscription models and hybrid platforms gaining traction. For instance, Beletrina\u2019s Bletrina Digital platform is expanding beyond ebooks and audiobooks to offer a broader \u201cintellectual entertainment\u201d service. This, in turn, calls for different marketing, sales, and customer service skills. The growing demand for professionals who can navigate this complex space means that training needs to be dynamic, embracing new business models as they emerge.<\/p>\n<p style=\"font-weight: 400;\"><strong>Adaptation and flexibility in training programs<\/strong><\/p>\n<p style=\"font-weight: 400;\">Luis Gonz\u00e1lez also shared insights into the adaptability of PARIX, the educational platform launched by GSR Foundation in collaboration with all the associations of the publishing industry and the Ministry of Culture of Spain. Gonz\u00e1lez stressed that while some training courses, like those on how to write a fantastic novel, continue to thrive, others are beginning to show diminishing returns. For example, basic skills training remains incredibly popular, yet more advanced topics\u2014like data analysis and understanding audience dynamics\u2014are harder to sell to publishing professionals, despite their increasing relevance.<\/p>\n<p style=\"font-weight: 400;\">The ability to adapt to what the industry needs is crucial for the success of training programs. PARIX has learned to refine its offerings based on feedback, with courses on emerging fields like AI and strategic marketing being some of the most requested. However, Gonz\u00e1lez noted that even with the rapid evolution of these programs, there is always the challenge of identifying what will truly resonate with both new entrants to the industry and those looking to upskill.<\/p>\n<p style=\"font-weight: 400;\"><strong>Networking and building communities<\/strong><\/p>\n<p style=\"font-weight: 400;\">Both \u010causevi\u010d and Gonz\u00e1lez touched on the importance of building networks and communities through training initiatives. ThinkPub\u2019s goal is not just to provide training, but to foster a community where people can learn from each other\u2019s successes and failures. The idea of failure as a learning tool is a core value of ThinkPub, where case studies\u2014both successful and unsuccessful\u2014help participants grow.<\/p>\n<p style=\"font-weight: 400;\">For PARIX, the concept of alumni networks and community engagement is also critical. Gonz\u00e1lez mentioned the initiative\u2019s goal to create a community of past trainees who can share knowledge and continue to engage with the platform. This network will allow alumni to collaborate, providing valuable insights and feedback for future trainings.<\/p>\n<p style=\"font-weight: 400;\"><strong>The Future of publishing training<\/strong><\/p>\n<p style=\"font-weight: 400;\">Looking forward, both \u010causevi\u010d and Gonz\u00e1lez shared their visions for the next year. \u010causevi\u010d emphasized that for ThinkPub, the next big step is increasing local-level engagement, creating more opportunities for face-to-face networking and collaboration. She also highlighted the importance of aligning with broader industry groups like the Federation of European Publishers to foster more significant discussions on training and development.<\/p>\n<p style=\"font-weight: 400;\">On the other hand, Gonz\u00e1lez envisions PARIX continuing to grow, both in size and scope. He hopes to expand the catalog of available courses to more than 50 offerings, covering an even wider range of topics and addressing the specific needs of publishers in Spain and, potentially, Latin America.<\/p>\n<p style=\"font-weight: 400;\">Both initiatives share a common goal: to ensure that the publishing industry evolves by equipping professionals with the skills they need to thrive in an ever-changing landscape.<\/p>\n<\/div>\n<div><\/div>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da\">\n.flex_cell.av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da av-gridrow-cell av_one_fifth no_margin  avia-builder-el-6  el_after_av_cell_three_fifth  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