{"id":1913,"date":"2024-06-17T16:51:16","date_gmt":"2024-06-17T16:51:16","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1913"},"modified":"2024-06-24T08:44:04","modified_gmt":"2024-06-24T08:44:04","slug":"innovation-through-content-and-multiple-formats-for-multiple-audiences","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2024\/06\/17\/innovation-through-content-and-multiple-formats-for-multiple-audiences\/","title":{"rendered":"INNOVATION THROUGH CONTENT AND MULTIPLE FORMATS FOR MULTIPLE AUDIENCES"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dk9u69-2abd8af196d72289af1aec73a5e94677\">\n#top .av-special-heading.av-dk9u69-2abd8af196d72289af1aec73a5e94677{\npadding-bottom:18px;\n}\nbody .av-special-heading.av-dk9u69-2abd8af196d72289af1aec73a5e94677 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-dk9u69-2abd8af196d72289af1aec73a5e94677 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-dk9u69-2abd8af196d72289af1aec73a5e94677 av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_video  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >INNOVATION THROUGH CONTENT AND MULTIPLE FORMATS FOR MULTIPLE AUDIENCES<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='avia-video av-ctah1d-d1da31ad4a77fffb0f7d2edaf227ffc8 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/PVAlcj3OvGg?si=Yej8GEEnOCVsGCwb'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"03 Innovation through content and multiple formats for multiple audiences\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/PVAlcj3OvGg?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-asjy29-59d97f2357a264d61f11dbac66a004a9 entry-content-wrapper main_color av-flex-cells  avia-builder-el-2  el_after_av_video  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8h6ei9-cd436ed11d89405aa1001600b7c7271e\">\n.flex_cell.av-8h6ei9-cd436ed11d89405aa1001600b7c7271e{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-8h6ei9-cd436ed11d89405aa1001600b7c7271e{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-8h6ei9-cd436ed11d89405aa1001600b7c7271e av-gridrow-cell av_one_fifth no_margin  avia-builder-el-3  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf\">\n.flex_cell.av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'><section  class='av_textblock_section av-5tsre9-4ea363aeef6c7f14fb6a4b69e44aa36a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-weight: 400;\">You can watch this video with the recording from the session which took place during Readmagine 24, as part of the day curated by Bookwire (Readmagined by Bookwire).<\/p>\n<p style=\"font-weight: 400;\">Here is a written summary of the insights and key points that were shared by the three participants in the session: Ra\u00fal P\u00e9rez (Head of Digital at Grupo Planeta), Stephanie Simonin (Audio Business Strategy IP and Brand Development at Bayard) and Alessandro Magno (Chief Digital Officer at Gruppo Feltrinelli).<\/p>\n<p style=\"font-weight: 400;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"font-weight: 400;\">The head of Bookwire in Italy, Marco Ferrario, opened the panel discussion by providing a historical context for the evolution of the publishing industry over the past 15 years. He highlighted the shift from traditional content distribution to a fragmented landscape characterized by self-publishing, fan fiction, and various digital platforms. Ferrario emphasized the importance of understanding audience transformation into communities and the challenges and opportunities this fragmentation presents. He framed the discussion around how authors and publishers are using content creation, innovation, and diversification to engage these fragmented audiences.<\/p>\n<p style=\"font-weight: 400;\"><strong>\u00a0<\/strong><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><strong> Presentations by Panelists<\/strong><\/li>\n<\/ol>\n<ol>\n<li><strong>Bayard&#8217;s Children&#8217;s <\/strong><\/li>\n<\/ol>\n<p style=\"font-weight: 400;\">Stephanie Simonin focused on Bayard&#8217;s efforts in the children&#8217;s sector, emphasizing content innovation across various formats. She provided insights into how Bayard, traditionally a magazine publisher, has diversified into comics, audiovisual, digital platforms, and webinars.<\/p>\n<ul>\n<li><strong>Audio innovation<\/strong><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Bayard has launched audio adaptations of its popular comics, creating a new genre called \u00abBiddykids.\u00bb This innovation involved engaging children through audio series with interactive elements and simultaneous distribution across all platforms to ensure broad accessibility.<\/p>\n<p style=\"font-weight: 400;\"><strong>1.2 Escape game integration<\/strong><\/p>\n<p style=\"font-weight: 400;\">Inspired by the success of their audio projects, Bayard collaborated with an escape game company to create themed escape rooms, further expanding their content&#8217;s reach and engagement.<\/p>\n<p style=\"font-weight: 400;\"><strong>1.3 Audio-first for manga<\/strong><\/p>\n<p style=\"font-weight: 400;\">Bayard&#8217;s recent initiative, \u00abNatural Spirit,\u00bb represents an audio-first approach to manga, aiming to capture the essence of manga storytelling in an audio format. This project underscores the importance of visual marketing in audio content and the potential for cross-format expansion.<\/p>\n<ol start=\"2\">\n<li><strong>Alessandro Magno: Gruppo Feltrinelli<\/strong><\/li>\n<\/ol>\n<p style=\"font-weight: 400;\">Alessandro Magno discussed the significant impact of generative AI on the publishing industry, positioning it as a transformative force comparable to the advent of the printing press.<\/p>\n<p style=\"font-weight: 400;\"><strong>2.1 E-commerce and digital market<\/strong><\/p>\n<p style=\"font-weight: 400;\">Feltrinelli is the leading brick-and-mortar book retailer and the second-largest e-commerce platform in Italy. The company&#8217;s experience highlights the ongoing relevance of physical bookstores and the plateauing growth of e-commerce.<\/p>\n<p style=\"font-weight: 400;\"><strong>2.2 Generative AI<\/strong><\/p>\n<p style=\"font-weight: 400;\">Magno emphasized the profound changes AI will bring to content creation, distribution, and control. He discussed AI&#8217;s potential to produce audiobooks and other digital content at scale, raising questions about the future role of publishers in controlling and curating content.<\/p>\n<p style=\"font-weight: 400;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>2.3 Industry challenges<\/strong><\/p>\n<p style=\"font-weight: 400;\">The rise of AI-generated content poses significant challenges, including issues of copyright and market control. Magno highlighted the need for the publishing industry to adapt and innovate in response to these developments.<\/p>\n<ol start=\"3\">\n<li><strong>Ra\u00fal P\u00e9rez: Grupo Planeta<\/strong><\/li>\n<\/ol>\n<p style=\"font-weight: 400;\">Ra\u00fal P\u00e9rez provided an overview of Grupo Planeta&#8217;s digital strategy, particularly in the audiobook sector, and how it has helped the company reach new audiences.<\/p>\n<p style=\"font-weight: 400;\"><strong>3.1 Market performance<\/strong><\/p>\n<p style=\"font-weight: 400;\">Planeta has seen significant growth in revenue, particularly in Spain and South America, driven by both print and digital formats.<\/p>\n<p style=\"font-weight: 400;\"><strong>3.2 Audiobook strategy<\/strong><\/p>\n<p style=\"font-weight: 400;\">Planeta has produced over 3000 audiobooks since 2017, targeting new audiences who may not traditionally buy books. P\u00e9rez emphasized the importance of understanding different platform dynamics and tailoring content to specific audience segments.<\/p>\n<p style=\"font-weight: 400;\"><strong>3.3 Marketing and content decisions<\/strong><\/p>\n<p style=\"font-weight: 400;\">The company has shifted its approach to audiobook production and marketing, focusing on backlist titles and author-centric campaigns to maximize engagement. This strategy acknowledges the diverse consumption patterns across various platforms.<\/p>\n<p style=\"font-weight: 400;\"><strong>\u00a0<\/strong><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><strong> Discussion and Key Themes<\/strong><\/li>\n<\/ol>\n<ol>\n<li><strong>Data utilization <\/strong><\/li>\n<\/ol>\n<p style=\"font-weight: 400;\">Ferrario noted the importance of data in reaching and engaging fragmented audiences. Simonin highlighted Bayard&#8217;s use of data from its B2C platforms to inform content innovation and distribution strategies.<\/p>\n<ol start=\"2\">\n<li><strong>AI and control<\/strong><\/li>\n<\/ol>\n<p style=\"font-weight: 400;\">The discussion touched on the implications of AI for content creation and the control publishers have over their products. Magno&#8217;s insights into AI-generated audiobooks and the potential loss of control over content production resonated with the panel.<\/p>\n<ol start=\"3\">\n<li><strong>Content format and engagement<\/strong><\/li>\n<\/ol>\n<p style=\"font-weight: 400;\">The panelists agreed on the necessity of diversifying content formats to engage different audience segments effectively. Simonin&#8217;s examples from Bayard and P\u00e9rez&#8217;s insights from Planeta illustrated the success of multi-format strategies in capturing audience attention.<\/p>\n<ol start=\"4\">\n<li><strong>Innovation and incremental change<\/strong><\/li>\n<\/ol>\n<p style=\"font-weight: 400;\">Magno&#8217;s provocative stance on the industry&#8217;s incremental innovation contrasted with P\u00e9rez&#8217;s view of modest but significant efforts in digital expansion. Both perspectives underscored the need for ongoing adaptation in the face of technological advancements.<\/p>\n<ol start=\"5\">\n<li style=\"font-weight: 400;\"><strong> AI and content creation<\/strong><\/li>\n<\/ol>\n<p style=\"font-weight: 400;\">Marco Ferrario introduced this part of the discussion by highlighting the potential of AI in content creation, citing an example from Italy where a novel was generated by AI and published.<\/p>\n<p style=\"font-weight: 400;\">Ra\u00fal P\u00e9rez emphasized that Grupo Planeta requires a clause in their contracts to prevent their content from being used to train AI models. However, they have been experimenting with AI for text-to-speech and synthetic voices, particularly for backlist catalogs. They have also explored AI-generated audiobooks with cloned voices, showing a willingness to adapt to new technologies while maintaining quality.<\/p>\n<p style=\"font-weight: 400;\">Stephanie Simonin stated that Bayard focuses on improving discoverability rather than creating AI-generated content. She acknowledged the usefulness of AI in pre-production and marketing tasks but stressed that human creativity and emotion are crucial in content creation. Bayard has experimented with AI for audiobooks but found it challenging to replicate the natural rhythm and emotion of human narration.<\/p>\n<p style=\"font-weight: 400;\">Alessandro Magno expressed skepticism about fully embracing AI-generated books, noting the potential flood of low-quality content. He suggested that publishers will play a crucial role in curating and endorsing quality content, whether human or AI-assisted, to maintain their reputation and trust with readers.<\/p>\n<p style=\"font-weight: 400;\"><strong>\u00a0<\/strong><\/p>\n<ol start=\"6\">\n<li style=\"font-weight: 400;\"><strong> Discoverability and marketing<\/strong><\/li>\n<\/ol>\n<p style=\"font-weight: 400;\">Stephanie Simonin highlighted the importance of discoverability in a market saturated with content. She discussed how AI can aid in metadata management and marketing, improving the visibility of books. Bayard also uses AI for generating social media content and ensuring the consistency of marketing materials.<\/p>\n<p style=\"font-weight: 400;\">Ra\u00fal P\u00e9rez added that understanding how AI impacts different aspects of publishing is a continuous process. He mentioned their efforts to refine AI outputs and ensure they meet customer expectations, using AI to enhance the accessibility and availability of their catalog.<\/p>\n<ol start=\"7\">\n<li style=\"font-weight: 400;\">Children&#8217;s books and engagement<\/li>\n<\/ol>\n<p style=\"font-weight: 400;\">Mark Thornton (Bookshop.org), who was part of the audience in this session, raised a question about the crisis of reading for pleasure among children and how publishers can address this issue.<\/p>\n<p style=\"font-weight: 400;\">Stephanie Simonin responded by emphasizing the need to engage children with relatable content and strong branding. She discussed initiatives like series books and interactive formats to captivate young readers. Simonin also stressed the importance of involving parents and teachers to foster a reading culture and mentioned France&#8217;s initiative of 15 minutes of daily reading in schools.<\/p>\n<p style=\"font-weight: 400;\">Alessandro Magno discussed the potential of AI tools in education, suggesting that AI can serve as a valuable aid for studying and completing assignments, provided it is trained on high-quality content. He highlighted experiments with AI tools in ancient Greek history education to support learning.<\/p>\n<ol start=\"8\">\n<li style=\"font-weight: 400;\"><strong> Future of publishing and IP creation<\/strong><\/li>\n<\/ol>\n<p style=\"font-weight: 400;\">Marco Ferrario questioned whether the future trajectory for publishers involves creating and exploiting IPs rather than just producing content for traditional channels.<\/p>\n<p style=\"font-weight: 400;\">Ra\u00fal P\u00e9rez noted that while publishers might need to adapt and deliver content in new formats, the fundamental nature of books as prototypes and the low entry barriers in publishing make it challenging to follow the IP model of industries like video games or film.<\/p>\n<p style=\"font-weight: 400;\">Alessandro Magno and Stephanie Simonin both agreed that while AI and digital tools offer new opportunities, the core value of publishing lies in human creativity and the ability to curate and deliver high-quality content.<\/p>\n<p style=\"font-weight: 400;\">Alessandro is Chief Digital Officer at Feltrinelli Group, a leading book publisher and retailer in Italy and Spain. He has twenty years of experience in Media, Publishing, and Entertainment. He has built his career both in Italy and in the United States, working for companies such as GeMS\/Gruppo editoriale Mauri Spagnol, Class Editori, Global Finance, and FilmMaster\/Torino 2006 Olympics. Expert in the creation, development, and monetization of digital content, he has led numerous innovation projects. Currently, his focus is on the application of AI, specifically Generative AI, at Feltrinelli.<\/p>\n<p style=\"font-weight: 400;\">He holds a degree in Media Studies from the University of Bologna, and has completed three Master\u2019s degrees in Cultural Management, Marketing, and Artificial Intelligence, as well as a Global EMBA developed jointly by LSE, NYU Stern, and HEC Paris.<\/p>\n<p style=\"font-weight: 400;\">Marco Ferrario is a pioneer in the digital publishing industry in Italy, with a broad international network and vision. He was the founder of Bookrepublic in Italy in 2009, after 16 years spent at Mondadori in charge of the new media department and of some book imprints. Over the years, Bookrepublic became a leading player in the ebook and audiobook distribution, an independent ebook store in the Italian market and an agency managing the global digital communication for the Bologna Children\u2019s Book Fair. In 2017, in addition to Bookrepublic, Marco also joined Storytel as country manager developing the local audio business from scratch and getting in charge of other markets including Germany and France in 2022 before leaving the company in April 2024. Presently, he is Director for Bookwire in Italy, after the German international digital distributor decided to enter the Italian market through the acquisition the distribution business of Bookrepublic. Besides this, he is now CEO of Narae, a new venture in partnership with Mondadori to expand the webnovels market in Europe through the upcoming launch of an app to access, purchase and read this type of content on everyone\u2019s smartphones.<\/p>\n<p style=\"font-weight: 400;\">St\u00e9phanie Simonin is the Sales and Marketing Director at Bayard Jeunesse Audio, a division of Bayard Group, a prominent French media company with a strong presence in children\u2019s media. Bayard Group boasts an impressive portfolio, including magazines enjoyed by 10 million readers each month, the publication of 800 new children\u2019s titles annually, engaging digital content, and captivating TV animations. St\u00e9phanie\u2019s journey with Bayard spans 20 years, during which she has played a significant part in various aspects of the company\u2019s growth, including marketing, licensing, brand management, and business development in both print and digital domains. She is now happily dedicated to playing a role in shaping Bayard Audio\u2019s success story.<\/p>\n<div>Ra\u00fal P\u00e9rez has worked in media-related industries for over 20 years in companies like RBA, El Pa\u00eds and CNN+. In 2011 Ra\u00fal Joined Grupo Planeta\u00b4s Publishing Division. As Digital Transformation Manager (Office of the CEO), Ra\u00fal was charged in 2013 of defining and coordinating a corporate digital strategy among all BUs. In 2016 he moved to an intrapreneur role and in 2018 was charged by the CEO to build Planeta\u00b4s Corporate Venture Capital Unit. Ra\u00fal rejoined the Publishing Division in 2019 and was appointed Managing Director of Nubico in 2020.<\/div>\n<div>Currently, Ra\u00fal is Head of Digital of Planeta\u00b4s Publishing Division.<\/div>\n<p>Ra\u00fal has completed studies in Management (IESE, Esade), Economics (Pompeu Fabra University) and Journalism (El Pa\u00eds-UAM).<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da\">\n.flex_cell.av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da av-gridrow-cell av_one_fifth no_margin  avia-builder-el-6  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div><\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1913'><div class='entry-content-wrapper clearfix'><div  class='av-social-sharing-box av-2l40jl-fc657a5d4109edb166beabe7d2d69df2 av-social-sharing-box-default  avia-builder-el-7  el_after_av_layout_row  avia-builder-el-no-sibling  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Compartir esta entrada<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/renodo.org\/en\/2024\/06\/17\/innovation-through-content-and-multiple-formats-for-multiple-audiences\/&#038;t=INNOVATION%20THROUGH%20CONTENT%20AND%20MULTIPLE%20FORMATS%20FOR%20MULTIPLE%20AUDIENCES' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en Facebook'><span class='avia_hidden_link_text'>Compartir en Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en X\" href='https:\/\/twitter.com\/share?text=INNOVATION%20THROUGH%20CONTENT%20AND%20MULTIPLE%20FORMATS%20FOR%20MULTIPLE%20AUDIENCES&#038;url=https:\/\/renodo.org\/en\/?p=1913' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en X'><span class='avia_hidden_link_text'>Compartir en X<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Compartir por correo\" href='mailto:?subject=INNOVATION%20THROUGH%20CONTENT%20AND%20MULTIPLE%20FORMATS%20FOR%20MULTIPLE%20AUDIENCES&#038;body=https:\/\/renodo.org\/en\/2024\/06\/17\/innovation-through-content-and-multiple-formats-for-multiple-audiences\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir por correo'><span class='avia_hidden_link_text'>Compartir por correo<\/span><\/a><\/li><\/ul><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[3,4,21],"tags":[],"class_list":["post-1913","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-home","category-ideas","category-ideasen","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/comments?post=1913"}],"version-history":[{"count":3,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1913\/revisions"}],"predecessor-version":[{"id":1925,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1913\/revisions\/1925"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media\/1895"}],"wp:attachment":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media?parent=1913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/categories?post=1913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/tags?post=1913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}