{"id":1907,"date":"2024-06-17T16:43:06","date_gmt":"2024-06-17T16:43:06","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1907"},"modified":"2024-06-24T08:31:41","modified_gmt":"2024-06-24T08:31:41","slug":"new-audiences-and-where-to-find-them","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2024\/06\/17\/new-audiences-and-where-to-find-them\/","title":{"rendered":"NEW AUDIENCES AND WHERE TO FIND THEM"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dk9u69-3e1fa87f7fbc4c28df1e783e349dc561\">\n#top .av-special-heading.av-dk9u69-3e1fa87f7fbc4c28df1e783e349dc561{\npadding-bottom:18px;\n}\nbody .av-special-heading.av-dk9u69-3e1fa87f7fbc4c28df1e783e349dc561 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-dk9u69-3e1fa87f7fbc4c28df1e783e349dc561 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-dk9u69-3e1fa87f7fbc4c28df1e783e349dc561 av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_video  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >NEW AUDIENCES AND WHERE TO FIND THEM<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='avia-video av-ctah1d-bf9cef62073b7152f17da09e65e5a360 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/cNgf_CQ-f6s?si=MTq1KOU1KwlUDI8J'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"02 New audiences and where to find them\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/cNgf_CQ-f6s?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-asjy29-59d97f2357a264d61f11dbac66a004a9 entry-content-wrapper main_color av-flex-cells  avia-builder-el-2  el_after_av_video  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8h6ei9-cd436ed11d89405aa1001600b7c7271e\">\n.flex_cell.av-8h6ei9-cd436ed11d89405aa1001600b7c7271e{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-8h6ei9-cd436ed11d89405aa1001600b7c7271e{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-8h6ei9-cd436ed11d89405aa1001600b7c7271e av-gridrow-cell av_one_fifth no_margin  avia-builder-el-3  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf\">\n.flex_cell.av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'><section  class='av_textblock_section av-5tsre9-4ea363aeef6c7f14fb6a4b69e44aa36a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-weight: 400;\">Readmagined by Bookwire has been created for the Readmagine conference in 2024, so this innovative company has taken over the curation of the last day of this edition and has focused it on the issue of \u00abaudiences.\u00bb <strong>Mariana F\u00e9ged <\/strong>(General Manager Spanish Markets and EMEA) at Bookwire organised and facilitated a conversation with <strong>Antonio J. Rodriguez<\/strong> of Refugio, a digital strategy firm for publishers, and <strong>Jeremy Wong <\/strong>of Vesto PR and Books, a publicity agency.<\/p>\n<p style=\"font-weight: 400;\">The discussion centered around the evolving landscape of publishing, the emergence of new audiences, and the impact of social media on reader engagement and book discoverability.<\/p>\n<p style=\"font-weight: 400;\">You can watch the video with the whole session.<\/p>\n<p style=\"font-weight: 400;\">Here is a summary that the Fundaci\u00f3n Germ\u00e1n S\u00e1nchez Ruip\u00e9rez team has organized.<\/p>\n<ol>\n<li><strong>The Emergence of Reader 2.0<\/strong><\/li>\n<\/ol>\n<p style=\"font-weight: 400;\">Mariana F\u00e9ged initiated the conversation by addressing the concept of new audiences in the hyper-connected, social media-driven world. She inquired whether there is a new type of reader emerging, dubbed Reader 2.0 or 3.0, and what this means for the publishing industry.<\/p>\n<p style=\"font-weight: 400;\"><strong>Antonio J. Rodr\u00edguez&#8217;s perspective<\/strong><\/p>\n<p style=\"font-weight: 400;\">Antonio J. Rodr\u00edguez endorsed the term Reader 2.0, emphasizing how social media has disrupted traditional publishing paradigms. He highlighted that social media has transformed communication, consumption, and connections, profoundly affecting how readers discover and engage with books. Rodr\u00edguez believes the definition of Reader 2.0 encompasses these shifts, showcasing the integral role of social media in the modern reading experience.<\/p>\n<p style=\"font-weight: 400;\"><strong>Jeremy Wong&#8217;s insights<\/strong><\/p>\n<p style=\"font-weight: 400;\">Jeremy Wong agreed, noting the text-based nature of social media interactions as a daily exercise in reading and writing. He stressed the challenge for publishers to harness this engagement and direct it toward books. Wong sees a natural evolution where the energy and intelligence of social media users can be funneled into a focused readership.<\/p>\n<ol start=\"2\">\n<li><strong>Discoverability in the digital age<\/strong><\/li>\n<\/ol>\n<p style=\"font-weight: 400;\">Mariana highlighted the transformation in how books are discovered. She pointed out that the traditional method of browsing bookstore shelves has given way to myriad digital channels.<\/p>\n<p style=\"font-weight: 400;\"><strong>Jeremy Wong on \u201ctouch points\u201d<\/strong><\/p>\n<p style=\"font-weight: 400;\">Wong discussed the increase in touch points due to social media. Previously, multiple exposures to a book through traditional means were necessary for a sale. Now, the numerous interactions available through digital platforms present both opportunities and challenges. Publishers and authors must create compelling stories that resonate across these new channels to capture readers&#8217; attention.<\/p>\n<p style=\"font-weight: 400;\">Antonio J. Rodr\u00edguez on competition<\/p>\n<p style=\"font-weight: 400;\">Rodr\u00edguez added that books now compete with all forms of digital content. Publishers must rethink their strategies to stand out among various entertainment options. The goal is to inform potential readers about interesting books amidst a sea of other digital distractions.<\/p>\n<ol start=\"3\">\n<li><strong>Social media and reader\u2019s engagement<\/strong><\/li>\n<\/ol>\n<p style=\"font-weight: 400;\">Mariana noted the <strong>increased visibility of reading<\/strong> in popular culture, with celebrities like Dua Lipa recommending books. This trend presents a significant opportunity for publishers to connect with a broader audience through emotional and aspirational marketing.<\/p>\n<p style=\"font-weight: 400;\"><strong>Antonio J. Rodr\u00edguez on \u201cliterary health\u201d<\/strong><\/p>\n<p style=\"font-weight: 400;\">Rodr\u00edguez introduced the concept of \u00abliterary health,\u00bb comparing reading habits to fitness routines. People set reading goals, similar to workout goals, to enhance their well-being. This mindset shift can drive engagement and book sales.<\/p>\n<ol start=\"4\">\n<li><strong>The Role of technology in publishing<\/strong><\/li>\n<\/ol>\n<p style=\"font-weight: 400;\"><strong>Jeremy Wong on distribution systems<\/strong><\/p>\n<p style=\"font-weight: 400;\">Wong emphasized the importance of robust distribution systems for making books accessible. Companies like Bookwire play a crucial role in ensuring books are available in various formats, thus supporting both small and large publishers in reaching their audiences.<\/p>\n<ol start=\"5\">\n<li><strong>Social Media Strategies for publishers and authors<\/strong><\/li>\n<\/ol>\n<p style=\"font-weight: 400;\"><strong>Antonio J. Rodr\u00edguez on authors&#8217; hyper-productivity<\/strong><\/p>\n<p style=\"font-weight: 400;\">Rodr\u00edguez highlighted how contemporary authors are leveraging social media, YouTube, newsletters, and podcasts to build their brands and connect with readers. He stressed the necessity for publishers to adopt similar strategies to stay relevant and competitive.<\/p>\n<p style=\"font-weight: 400;\"><strong>Jeremy Wong on the publisher&#8217;s brand<\/strong><\/p>\n<p style=\"font-weight: 400;\">Wong discussed the evolution of publishers&#8217; branding strategies, drawing inspiration from European models where the publisher&#8217;s identity signifies literary excellence. This approach helps build a community and supports marketing efforts, especially for smaller publishers.<\/p>\n<ol start=\"6\">\n<li><strong>Challenges for smaller publishers<\/strong><\/li>\n<\/ol>\n<p style=\"font-weight: 400;\">Mariana pointed out the challenges smaller publishers face in implementing comprehensive social media and digital marketing strategies due to limited resources. She questioned how these publishers can effectively compete in this demanding environment and the resource allocation.<\/p>\n<p style=\"font-weight: 400;\"><strong>Antonio J. Rodr\u00edguez on digital strategy<\/strong><\/p>\n<p style=\"font-weight: 400;\">Rodr\u00edguez suggested that the key to success lies in inspiring people. He believes publishers should focus on creating stories that resonate deeply with audiences, regardless of their size or budget.<\/p>\n<p style=\"font-weight: 400;\"><strong>Jeremy Wong on author engagement<\/strong><\/p>\n<p style=\"font-weight: 400;\">Wong agreed, noting that active and social media-savvy authors have a significant advantage. He emphasized the importance of creating an intimate extension of the story through various digital channels to foster a strong connection with readers.<\/p>\n<ol start=\"7\">\n<li><strong>Differences in audience engagement between the US and Europe<\/strong><\/li>\n<\/ol>\n<p style=\"font-weight: 400;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"font-weight: 400;\">Mariana F\u00e9ged continued by asking Jeremy Wong about the differences in engaging audiences in the US compared to Europe.<\/p>\n<p style=\"font-weight: 400;\">Jeremy Wong highlighted two key differences:<\/p>\n<p style=\"font-weight: 400;\">&#8211; <strong>Campaign timelines<\/strong>: US campaigns start much earlier. For instance, Farrar, Straus and Giroux (FSG) announced a new essay collection by Andrea Long Chu, set to release in April 2025, well in advance to build anticipation and ensure proper metadata setup.<\/p>\n<p style=\"font-weight: 400;\">&#8211; <strong>Pre-publication copies<\/strong>: Before the pandemic, large publishers sent out numerous pre-publication copies to reviewers and editors. The pandemic shifted this practice towards digital copies and audiobooks, which many reviewers now prefer.<\/p>\n<ol start=\"8\">\n<li><strong>The rise of audiobooks<\/strong><\/li>\n<\/ol>\n<p style=\"font-weight: 400;\">Mariana emphasized the growing importance of audio content, not just audiobooks, in enhancing reader engagement and creating a more immersive experience.<\/p>\n<p style=\"font-weight: 400;\">Jeremy Wong agreed, noting the shift in perception about audiobooks. Initially seen as a lesser form of reading, audiobooks are now recognized as a legitimate way for authors to reach and engage with audiences. Authors often insist on narrating their own audiobooks to maintain a personal connection with their readers.<\/p>\n<p style=\"font-weight: 400;\">Antonio J. Rodr\u00edguez added a interesting note, likening the oral tradition of storytelling, such as the Odyssey, to modern audiobooks. He emphasized that social media and new media are expanding the ways literature can be experienced and shared.<\/p>\n<p style=\"font-weight: 400;\"><strong>\u00a0<\/strong><\/p>\n<ol start=\"9\">\n<li><strong>Creating community and emotional connections<\/strong><\/li>\n<\/ol>\n<p style=\"font-weight: 400;\">Mariana F\u00e9ged discussed how different formats now play a significant role in engaging readers and building communities around books. The creation of community and emotional connections is crucial in today&#8217;s publishing landscape.<\/p>\n<p style=\"font-weight: 400;\">Jeremy highlighted the success of authors who actively engage with their readers through social media, podcasts, and other digital platforms. These authors create intimate, relatable content that resonates with their audiences.<\/p>\n<ol start=\"10\">\n<li><strong>Case studies in book promotion<\/strong><\/li>\n<\/ol>\n<p style=\"font-weight: 400;\">Jeremy shared two examples of successful book promotions:<\/p>\n<p style=\"font-weight: 400;\">&#8211; Another Appalachia: Coming Up Queer and Indian in a Mountain Place\u00bb by Neema Avashia: This book, published by a small press, gained significant traction through personal essays and counter-narratives, selling 8,000 copies primarily through organic promotion.<\/p>\n<p style=\"font-weight: 400;\">&#8211; Couplets: A Love Story\u00bb by Maggie Millner**: A debut poetry collection with substantial buzz from the NYU MFA program. It achieved widespread reviews and sales through a combination of traditional and digital promotion.<\/p>\n<p style=\"font-weight: 400;\">Antonio presented three examples from Refugio&#8217;s work:<\/p>\n<p style=\"font-weight: 400;\">&#8211; \u00abEn agosto nos vemos\u00bb by Gabriel Garc\u00eda M\u00e1rquez: An organic campaign for Random House Spain that utilized timely and engaging audiovisual content, achieving high levels of engagement.<\/p>\n<p style=\"font-weight: 400;\">&#8211; Reputation management for a Spanish publisher: A campaign that involved creating positive, relatable content to improve the publisher&#8217;s reputation.<\/p>\n<p style=\"font-weight: 400;\">&#8211; Editorial Kairos: A strategy focused on YouTube and social media to modernize the brand and reach a new audience interested in spirituality, mindfulness, and yoga.<\/p>\n<p style=\"font-weight: 400;\"><strong>\u00a0<\/strong><\/p>\n<ol start=\"11\">\n<li><strong>The Role of prescribers and influencers<\/strong><\/li>\n<\/ol>\n<p style=\"font-weight: 400;\">Mariana F\u00e9ged noted the significant role of celebrity and TikTok-driven prescribers in book promotion, questioning whether there are notable male influencers in this space.<\/p>\n<p style=\"font-weight: 400;\">Antonio J. Rodr\u00edguez acknowledged the dominance of female influencers in book promotion. He noted a cultural shift from elitist, male-dominated literary critique to a more passionate, inclusive discussion driven by Bookstagrammers and other digital influencers.<\/p>\n<ol start=\"12\">\n<li><strong>Question on global campaigns<\/strong><\/li>\n<\/ol>\n<p style=\"font-weight: 400;\">Andrew Rhomberg (Jelly Books) asked, as part of the audience Jeremy Wong about managing book campaigns in the US and UK, given the same language market but different social media environments. Jeremy emphasized thinking in terms of English-language readers globally, highlighting successful collaborations between US and UK publishers.<\/p>\n<p style=\"font-weight: 400;\"><strong>Final Remarks by Mariana F\u00e9ged<\/strong><\/p>\n<p style=\"font-weight: 400;\">Mariana concluded the conversation by reiterating the importance of connection, engagement, and community in modern publishing. She emphasized that successful book promotion now relies on creating emotional bonds with readers through diverse and innovative channels.<\/p>\n<p style=\"font-weight: 400;\">Antonio J. Rodr\u00edguez is founding partner and creative director of rrefugio, a digital strategy agency dedicated to the publishing industry. For more than five years he was editor-in-chief and co-director of content at PlayGround, and later worked as a political communications consultant and independent creative director for major brands. He has been editor at Caballo de Troya. He is also the author of books such as El Dios celoso\u00a0 (Debate, 2024), La nueva masculinidad de siempre (Anagrama, 2020) and Candidato (Random House, 2018).<\/p>\n<p style=\"font-weight: 400;\">Jeremy Wang-Iverson (New York, 1980) is the founder and principal of Vesto, a literary publicity and marketing agency that works closely with authors and publishers to support the publication of new books. Vesto\u2019s clients (past and present) include the Association of University Presses, Farrar, Straus and Giroux, Goethe-Institut, Granta Magazine, and The New Press, among others. Jeremy began his publishing career in 2005, working for several trade and academic publishers, including Princeton University Press, Bloomsbury Publishing, and Oxford University Press, before starting Vesto in 2017, when he moved from New York to Barcelona with his family. He is also interested in supporting Spanish authors, agents, and publishers to find US and UK publishers for their books and increasing the work\u2019s visibility in English. He is on X @wangiverson &amp; Instagram @wang.iverson.<\/p>\n<p style=\"font-weight: 400;\">Mariana F\u00e9ged is the General Manager, Spanish Markets, France, and EMEA at Bookwire. She oversees Bookwire\u2019s activities across Europe (excluding Germany) and Latin America. In this position, she manages a catalog of nearly half a million eBooks and over 100,000 audiobooks from publishers such as Bloomsbury, Editis, Faber &amp; Faber, Grupo Planeta, and Penguin Random House Grupo Editorial, among others.<\/p>\n<p style=\"font-weight: 400;\">With a career spanning over 20 years, Mariana has specialized in digital business development in the publishing industry. She has held positions such as Head of Digital and Marketing at C\u00edrculo de Lectores and Director of Innovation at Arvato, part of the Bertelsmann group, where she worked for more than 13 years.<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da\">\n.flex_cell.av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da av-gridrow-cell av_one_fifth no_margin  avia-builder-el-6  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div><\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1907'><div class='entry-content-wrapper clearfix'><div  class='av-social-sharing-box av-2l40jl-fc657a5d4109edb166beabe7d2d69df2 av-social-sharing-box-default  avia-builder-el-7  el_after_av_layout_row  avia-builder-el-no-sibling  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Compartir esta entrada<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/renodo.org\/en\/2024\/06\/17\/new-audiences-and-where-to-find-them\/&#038;t=NEW%20AUDIENCES%20AND%20WHERE%20TO%20FIND%20THEM' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en Facebook'><span class='avia_hidden_link_text'>Compartir en Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en X\" href='https:\/\/twitter.com\/share?text=NEW%20AUDIENCES%20AND%20WHERE%20TO%20FIND%20THEM&#038;url=https:\/\/renodo.org\/en\/?p=1907' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en X'><span class='avia_hidden_link_text'>Compartir en X<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Compartir por correo\" href='mailto:?subject=NEW%20AUDIENCES%20AND%20WHERE%20TO%20FIND%20THEM&#038;body=https:\/\/renodo.org\/en\/2024\/06\/17\/new-audiences-and-where-to-find-them\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir por correo'><span class='avia_hidden_link_text'>Compartir por correo<\/span><\/a><\/li><\/ul><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[3,4,21],"tags":[],"class_list":["post-1907","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-home","category-ideas","category-ideasen","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/comments?post=1907"}],"version-history":[{"count":3,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1907\/revisions"}],"predecessor-version":[{"id":1912,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1907\/revisions\/1912"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media\/1901"}],"wp:attachment":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media?parent=1907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/categories?post=1907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/tags?post=1907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}