{"id":1902,"date":"2024-06-17T16:33:57","date_gmt":"2024-06-17T16:33:57","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1902"},"modified":"2024-06-24T07:27:10","modified_gmt":"2024-06-24T07:27:10","slug":"jens-klingelhofer-opportunities-in-new-audiences-for-the-publishing-industry","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2024\/06\/17\/jens-klingelhofer-opportunities-in-new-audiences-for-the-publishing-industry\/","title":{"rendered":"JENS KLINGELH\u00d6FER: OPPORTUNITIES IN NEW AUDIENCES FOR THE PUBLISHING INDUSTRY"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dk9u69-f41f181c05ed0d5f1dc0205122f68ac7\">\n#top .av-special-heading.av-dk9u69-f41f181c05ed0d5f1dc0205122f68ac7{\npadding-bottom:18px;\n}\nbody .av-special-heading.av-dk9u69-f41f181c05ed0d5f1dc0205122f68ac7 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-dk9u69-f41f181c05ed0d5f1dc0205122f68ac7 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-dk9u69-f41f181c05ed0d5f1dc0205122f68ac7 av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_video  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >JENS KLINGELH\u00d6FER: OPPORTUNITIES IN NEW AUDIENCES FOR THE PUBLISHING INDUSTRY<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='avia-video av-ctah1d-0e6c55d01cab7f13c3ba55fa4ccfc75a avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/lQ--e02H_-I?si=cGN3Kac6gx8J1D29'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"01 Introduction to Readmagined by Bookwire\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/lQ--e02H_-I?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-asjy29-59d97f2357a264d61f11dbac66a004a9 entry-content-wrapper main_color av-flex-cells  avia-builder-el-2  el_after_av_video  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8h6ei9-cd436ed11d89405aa1001600b7c7271e\">\n.flex_cell.av-8h6ei9-cd436ed11d89405aa1001600b7c7271e{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-8h6ei9-cd436ed11d89405aa1001600b7c7271e{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-8h6ei9-cd436ed11d89405aa1001600b7c7271e av-gridrow-cell av_one_fifth no_margin  avia-builder-el-3  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf\">\n.flex_cell.av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'><section  class='av_textblock_section av-5tsre9-4ea363aeef6c7f14fb6a4b69e44aa36a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-weight: 400;\">Jens Klingelh\u00f6fer, the founder of Bookwire, presented the sessions organised by the company within the framework of Readmagine. The third day of Readmagine was curated by Bookwire and that is why the title was \u201cReadmagined by Bookwire\u201d.<\/p>\n<p style=\"font-weight: 400;\">During his welcome speech Klingelh\u00f6fer addressed the critical focus on new audiences and emphasized the importance of forward-thinking and the need to capitalize on new opportunities within the publishing industry. This text summarises the key points of his presentation, highlighting the evolution of the industry, the emergence of new audiences, and the challenges and strategies associated with these changes. During his intervention alluded to many of the ideas and opinions shared by several speakers during the previous two days in the event.<\/p>\n<p style=\"font-weight: 400;\">You can follow his entire speech in this video and read this brief text.<\/p>\n<p style=\"font-weight: 400;\"><strong>Embracing opportunities and forward-thinking<\/strong><\/p>\n<p style=\"font-weight: 400;\">Klingelh\u00f6fer began by reflecting on past predictions and the importance of viewing opportunities as substantial. He acknowledged that his prediction in 2015 that 50% of the market would be digital was incorrect, yet he stressed the value of aiming high to drive progress. This philosophy of forward-thinking is central to Bookwire&#8217;s mission, focusing on future opportunities rather than dwelling on the past.<\/p>\n<p style=\"font-weight: 400;\"><strong>New audiences and consumption trends<\/strong><\/p>\n<p style=\"font-weight: 400;\">Klingelh\u00f6fer highlighted the emergence of new audiences who are discovering and consuming books in various formats and through diverse channels. These new audiences include different generations and demographics who access content through print, digital, audio, databases, and e-learning platforms. The distribution channels have also diversified, with books being available in bookstores, e-commerce platforms, subscription services, libraries, educational institutions, and even bundled with telco contracts.<\/p>\n<p style=\"font-weight: 400;\"><strong>The changing landscape of book discovery<\/strong><\/p>\n<p style=\"font-weight: 400;\">The traditional bookstore is no longer the sole point of book discovery. Readers now find books through numerous avenues depending on genre, age group, and country. Klingelh\u00f6fer referenced Marcelo Gioia from Brazil, who discussed innovative approaches like telco companies bundling books and state-funded educational initiatives aimed at creating new readers. These examples underscore the importance of meeting readers where they are and adapting to various discovery methods.<\/p>\n<p style=\"font-weight: 400;\"><strong>Challenges in a complex, fast-paced world<\/strong><\/p>\n<p style=\"font-weight: 400;\">The publishing industry faces significant challenges due to the increasing complexity and rapid pace of innovation and social change. The multi-format world now includes print, digital, and print-on-demand, requiring coordinated processes. Additionally, the industry must navigate a multi-business model environment, moving beyond simple unit sales to include libraries, subscription platforms, and various licensing agreements. The multi-channel world demands attention to both digital and physical sales channels, further complicating the landscape.<\/p>\n<p style=\"font-weight: 400;\"><strong>The shift in power dynamics<\/strong><\/p>\n<p style=\"font-weight: 400;\">In today&#8217;s interconnected world, consumers hold more power than ever before. They are no longer passive recipients but active participants who need to be engaged. The traditional push model has shifted to a pull model where consumer engagement is crucial. This change in dynamics requires publishers to rethink their marketing and publishing strategies, focusing on how to attract and retain new audiences.<\/p>\n<p style=\"font-weight: 400;\"><strong>Collaboration and data sharing<\/strong><\/p>\n<p style=\"font-weight: 400;\">One of the key strategies discussed was the importance of collaboration and data sharing across the value chain. So Michael Then from the German retailer Weltbild emphasized the necessity of sharing data to better understand and reach audiences. Despite potential conflicts, especially with large platforms, the core idea is that collaboration can help achieve common goals, such as selling books and reaching new readers.<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da\">\n.flex_cell.av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da av-gridrow-cell av_one_fifth no_margin  avia-builder-el-6  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div><\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1902'><div class='entry-content-wrapper clearfix'><div  class='av-social-sharing-box av-2l40jl-fc657a5d4109edb166beabe7d2d69df2 av-social-sharing-box-default  avia-builder-el-7  el_after_av_layout_row  avia-builder-el-no-sibling  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Compartir esta entrada<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/renodo.org\/en\/2024\/06\/17\/jens-klingelhofer-opportunities-in-new-audiences-for-the-publishing-industry\/&#038;t=JENS%20KLINGELH%C3%96FER%3A%20OPPORTUNITIES%20IN%20NEW%20AUDIENCES%20FOR%20THE%20PUBLISHING%20INDUSTRY' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en Facebook'><span class='avia_hidden_link_text'>Compartir en Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en X\" href='https:\/\/twitter.com\/share?text=JENS%20KLINGELH%C3%96FER%3A%20OPPORTUNITIES%20IN%20NEW%20AUDIENCES%20FOR%20THE%20PUBLISHING%20INDUSTRY&#038;url=https:\/\/renodo.org\/en\/?p=1902' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en X'><span class='avia_hidden_link_text'>Compartir en X<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Compartir por correo\" href='mailto:?subject=JENS%20KLINGELH%C3%96FER%3A%20OPPORTUNITIES%20IN%20NEW%20AUDIENCES%20FOR%20THE%20PUBLISHING%20INDUSTRY&#038;body=https:\/\/renodo.org\/en\/2024\/06\/17\/jens-klingelhofer-opportunities-in-new-audiences-for-the-publishing-industry\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir por correo'><span class='avia_hidden_link_text'>Compartir por correo<\/span><\/a><\/li><\/ul><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[3,4,21],"tags":[],"class_list":["post-1902","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-home","category-ideas","category-ideasen","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/comments?post=1902"}],"version-history":[{"count":5,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1902\/revisions"}],"predecessor-version":[{"id":1924,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1902\/revisions\/1924"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media\/1897"}],"wp:attachment":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media?parent=1902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/categories?post=1902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/tags?post=1902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}