{"id":1891,"date":"2024-06-17T13:00:01","date_gmt":"2024-06-17T13:00:01","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1891"},"modified":"2024-06-17T13:00:01","modified_gmt":"2024-06-17T13:00:01","slug":"discussion-on-the-data-management-challenges-for-publishers","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2024\/06\/17\/discussion-on-the-data-management-challenges-for-publishers\/","title":{"rendered":"DISCUSSION ON THE DATA MANAGEMENT CHALLENGES FOR PUBLISHERS"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dk9u69-5b0b13d305e4d76772818aca0ba813d2\">\n#top .av-special-heading.av-dk9u69-5b0b13d305e4d76772818aca0ba813d2{\npadding-bottom:18px;\n}\nbody .av-special-heading.av-dk9u69-5b0b13d305e4d76772818aca0ba813d2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-dk9u69-5b0b13d305e4d76772818aca0ba813d2 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-dk9u69-5b0b13d305e4d76772818aca0ba813d2 av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_video  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >DISCUSSION ON THE DATA MANAGEMENT CHALLENGES FOR PUBLISHERS<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='avia-video av-ctah1d-c18a9a1f412dfdafd2ae429da8c697d2 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/eEtPS2WyD6M?si=_WCBkxXI5r1h6Ng9'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"04 Data management challenges for publishers\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/eEtPS2WyD6M?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-asjy29-59d97f2357a264d61f11dbac66a004a9 entry-content-wrapper main_color av-flex-cells  avia-builder-el-2  el_after_av_video  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8h6ei9-cd436ed11d89405aa1001600b7c7271e\">\n.flex_cell.av-8h6ei9-cd436ed11d89405aa1001600b7c7271e{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-8h6ei9-cd436ed11d89405aa1001600b7c7271e{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-8h6ei9-cd436ed11d89405aa1001600b7c7271e av-gridrow-cell av_one_fifth no_margin  avia-builder-el-3  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf\">\n.flex_cell.av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'><section  class='av_textblock_section av-5tsre9-4ea363aeef6c7f14fb6a4b69e44aa36a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The discussion by Ra\u00fal P\u00e9rez, Michael Then, and Andrew Rhomberg in one of the most exciting sessions in Readmagine 24, collectively highlighted the evolving landscape of the publishing industry, marked by declining traditional readership, the rise of the secondary market, and the transformative potential of data.<\/p>\n<p>The emphasis on collaboration, transparency, and a deeper understanding of audience behaviour is seen as vital for navigating these changes and leveraging opportunities in a rapidly shifting environment.<\/p>\n<p>You can watch the video with the whole session and here is a written summary of the issues discussed and their opinions.<\/p>\n<p><strong>Ra\u00fal P\u00e9rez: Introduction and market overview<\/strong><\/p>\n<ol>\n<li><strong>Data as a tool<\/strong>: P\u00e9rez emphasizes that data is relevant but should be viewed as a tool rather than an end in itself. Understanding the environment and the underlying factors behind market trends is crucial for utilizing data effectively.<\/li>\n<\/ol>\n<ol start=\"2\">\n<li><strong>Market performance<\/strong>: The publishing industry is experiencing stagnant or moderate growth in revenues but declining book sales. This trend is consistent across several markets including the US, Spain, France, Italy, UK, and Germany.<\/li>\n<\/ol>\n<ol start=\"3\">\n<li><strong>Challenges in publishing<\/strong>:<\/li>\n<\/ol>\n<p>\u2013 AI and Economic Pressures: AI\u2019s impact on the industry and general economic pressures are significant challenges.<\/p>\n<p>\u2013 Industry Changes: Changes such as Amazon\u2019s growing power, TikTok\u2019s influence, and declining sales in non-fiction genres.<\/p>\n<ol start=\"4\">\n<li><strong>Significant events<\/strong>:<\/li>\n<\/ol>\n<p>\u2013 KKR\u2019s Acquisition of Herbie Media: Highlighting the rising importance of audiobook publishers.<\/p>\n<p>\u2013 Spotify\u2019s Entry into Audiobooks: Represents a major shift and potential disruption in the market.<\/p>\n<p>\u2013 Platform Wars: The competitive landscape between major platforms like Spotify and Amazon\u2019s Audible, which could lead to aggressive competition and \u00abwinner takes all\u00bb scenarios.<\/p>\n<p>\u2013 Public Disputes and Industry Dynamics: Public disputes and clashes within the industry indicate underlying tensions and challenges.<\/p>\n<p>\u2013 TikTok\u2019s Influence: The platform has significantly changed book marketing strategies.<\/p>\n<p>\u2013 OpenAI\u2019s Potential Impact: The uncertain vision of OpenAI could lead to disruptive changes in the publishing industry.<\/p>\n<ol start=\"5\">\n<li><strong>Audience and retail challenges<\/strong>: P\u00e9rez concludes by highlighting the importance of understanding and engaging with new audiences through data, as traditional publishing methods may no longer suffice.<\/li>\n<\/ol>\n<p><strong>Michael Then: Market dynamics and reader behaviour<\/strong><\/p>\n<ol>\n<li><strong>Market transformation<\/strong>: The publishing industry is in a state of transformation, balancing traditional and modern approaches. This shift is compared to \u00abriding two horses,\u00bb which becomes painful when they diverge.<\/li>\n<\/ol>\n<ol start=\"2\">\n<li><strong>Decline in traditional readers<\/strong>: The German market has seen a loss of 11 million readers over ten years. There is a distinction between book buyers and readers, with some people buying books but not reading them.<\/li>\n<\/ol>\n<ol start=\"3\">\n<li><strong>Used book market<\/strong>: Companies like Momox dominate the used book market, which affects new book sales. Momox is a leading marketplace seller on Amazon, emphasizing the secondary market\u2019s impact.<\/li>\n<\/ol>\n<ol start=\"4\">\n<li><strong>Sustainability and mobility<\/strong>: Younger generations prioritize sustainability and mobility over owning physical books. Services like Circle Books, which buy back used books, cater to this trend.<\/li>\n<\/ol>\n<ol start=\"5\">\n<li><strong>Collaboration and transparency<\/strong>: Then stresses the importance of collaboration and transparency between publishers, retailers, and authors. Sharing data and working together is essential for success.<\/li>\n<\/ol>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Andrew Rhomberg: Leveraging data to understand audiences<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<ol>\n<li><strong>Improving data utilization<\/strong>: Publishers have improved in data usage, but many still focus solely on sales numbers rather than reader engagement and advocacy, which are crucial for long-term success.<\/li>\n<\/ol>\n<ol start=\"2\">\n<li><strong>Audience engagement<\/strong>:<\/li>\n<\/ol>\n<p>\u2013 Email Newsletters: Rhomberg recommends starting with email newsletters to engage readers and collect data. Offering book samples through newsletters can gauge reader interest.<\/p>\n<p>\u2013 Segmented Data: Understanding different audience segments (e.g., age groups) is essential for effective marketing and engagement.<\/p>\n<ol start=\"3\">\n<li><strong>Feedback loops<\/strong>: Implementing feedback loops to understand how readers consume and engage with books can help publishers better meet their needs and create advocates for their titles.<\/li>\n<\/ol>\n<ol start=\"4\">\n<li><strong>Advanced Reading Copies (ARCs)<\/strong>: The traditional distribution of ARCs to booksellers and journalists could be expanded to include more engaged readers who are genuinely interested in new releases.<\/li>\n<\/ol>\n<ol start=\"5\">\n<li><strong>Collaboration with Retailers<\/strong>: Sharing information between publishers and retailers is crucial. Retailers often have valuable data on customer behaviour that can inform publishing strategies.<\/li>\n<\/ol>\n<p>During the second part of this conversation the main ideas shared by Ra\u00fal P\u00e9rez, Michael Then, and Andrew Rhomberg provided insights into the evolving landscape of publishing, emphasizing the importance of data-driven decision making, the need for understanding reader engagement, and the strategic use of digital platforms and marketplaces. By leveraging data effectively, publishers can adapt to changing market dynamics, optimize their operations, and better meet the needs of their audiences. Here is a summary of their insights.<\/p>\n<p><strong>Ra\u00fal P\u00e9rez:<\/strong> <strong>Revenue models and engagement metrics in publishing.<\/strong><\/p>\n<ol>\n<li><strong>Transition from print to digital revenue models<\/strong>:<\/li>\n<\/ol>\n<p>\u2013 In traditional print books, revenue is based on unit sales.<\/p>\n<p>\u2013 In digital platforms, especially those offering \u00aball-you-can-listen\u00bb models, revenue is based on the time spent engaging with content.<\/p>\n<p>\u2013 Example: Spotify has influenced the music industry to produce shorter songs with choruses that come earlier to maintain listener engagement.<\/p>\n<ol start=\"2\">\n<li><strong>Finishing rates and audience engagement<\/strong>:<\/li>\n<\/ol>\n<p>\u2013 Finishing rates of audiobooks vary significantly, which affects publisher decisions.<\/p>\n<p>\u2013 For example, Planeta\u2019s best-selling audiobooks have finishing rates ranging from 30% to 70%.<\/p>\n<p>\u2013 Sharing engagement data between platforms and publishers is crucial for making informed decisions about which audiobooks to publish.<\/p>\n<ol start=\"3\">\n<li><strong>Application beyond audiobooks<\/strong>:<\/li>\n<\/ol>\n<p>\u2013 Similar engagement metrics could be used for eBooks and even print books.<\/p>\n<p>\u2013 Understanding reader engagement can help publishers better tailor their offerings and marketing strategies.<\/p>\n<p><strong>Andrew Rhomberg:<\/strong> <strong>Data-driven decision making in publishing<\/strong><\/p>\n<ol>\n<li><strong>Testing books before market launch<\/strong>:<\/li>\n<\/ol>\n<p>\u2013 Use of digital advanced reading copies to collect reading data.<\/p>\n<p>\u2013 Completion rates and satisfaction surveys help predict market success.<\/p>\n<p>\u2013 Fiction books with less than 50-60% completion rates typically do not make it to bestseller lists.<\/p>\n<ol start=\"2\">\n<li><strong>Understanding reader engagement<\/strong>:<\/li>\n<\/ol>\n<p>\u2013 Beyond completion rates, it\u2019s important to know if readers enjoyed the book and would recommend it.<\/p>\n<p>\u2013 The concept of \u201cMarmite books\u201d (books with polarized opinions) highlights that even books with mixed reviews can become bestsellers due to strong advocacy from fans.<\/p>\n<ol start=\"3\">\n<li><strong>Building franchises and series<\/strong>:<\/li>\n<\/ol>\n<p>\u2013 Successful franchises require an understanding of reader engagement and satisfaction.<\/p>\n<p>\u2013 Data helps in building and sustaining series with strong reader followings.<\/p>\n<ol start=\"4\">\n<li><strong>Amazon\u2019s role and data sharing<\/strong>:<\/li>\n<\/ol>\n<p>\u2013 Amazon provides real-time sales data, which is valuable for publishers to assess the ROI of their marketing efforts.<\/p>\n<p>\u2013 However, over-reliance on Amazon data creates a dependence that can skew broader market insights.<\/p>\n<ol start=\"5\">\n<li><strong>Sustainability and zero pulping policies:<\/strong><\/li>\n<\/ol>\n<p>\u2013 Example: Vertebrate, an adventure publisher, uses data to minimize unsold stock and returns.<\/p>\n<p>\u2013 They print small initial runs and adjust based on sales data, aligning their mission of environmental sustainability with profitability.<\/p>\n<p><strong>Michael Then: The role of data in marketplaces and digital platforms<\/strong><\/p>\n<ol>\n<li><strong>Amazon\u2019s market dominance<\/strong>:<\/li>\n<\/ol>\n<p>\u2013 Amazon doesn\u2019t share broad market data, only data related to individual publishers\u2019 books.<\/p>\n<p>\u2013 Publishers often invest heavily in marketing on Amazon without detailed insights into overall genre performance.<\/p>\n<ol start=\"2\">\n<li><strong>Marketplace Dynamics<\/strong>:<\/li>\n<\/ol>\n<p>\u2013 Amazon Marketplace can be effective for selling exclusive materials and backlist titles.<\/p>\n<p>\u2013 Metadata and visibility on Amazon are crucial as many buyers start their search directly on Amazon rather than Google.<\/p>\n<ol start=\"3\">\n<li><strong>Trust in Online Reviews<\/strong>:<\/li>\n<\/ol>\n<p>\u2013 Modern consumers often rely on star ratings and reviews from unknown individuals rather than traditional literary critics.<\/p>\n<ol start=\"4\">\n<li><strong>Print on Demand (POD)<\/strong>:<\/li>\n<\/ol>\n<p>\u2013 Collaborative efforts with POD services can optimize inventory and reduce costs.<\/p>\n<p>\u2013 Printing smaller initial runs based on predicted sales and using POD for subsequent orders has proven profitable and efficient.<\/p>\n<ol start=\"5\">\n<li><strong>Subscription Platforms and Content Value<\/strong>:<\/li>\n<\/ol>\n<p>\u2013 Platforms like Spotify focus on customer acquisition and retention.<\/p>\n<p>\u2013 For publishers, understanding how content drives these metrics is essential.<\/p>\n<p>\u2013 Backlist titles are important for retention, similar to how old TV shows remain popular on streaming services.<\/p>\n<ol start=\"6\">\n<li><strong>Windowing and Content Bundling<\/strong>:<\/li>\n<\/ol>\n<p>\u2013 Unlike Hollywood, publishers often make entire catalogues available on subscription platforms.<\/p>\n<p>\u2013 Strategic windowing and bundling could enhance content value and visibility.<\/p>\n<p>Andrew Rhomberg is the founder of Jellybooks, a London based publishing technology company established in 2011. Jellybooks provides audience insights, reading applications, and workflow automation tools to publishers and booksellers. The company also distributes ebooks and audiobooks to schools and young readers. Its clients include many of the leading trade and academic publishers and book retailers in the UK, US, Germany, and Spain.<\/p>\n<p>Andrew is an alumnus of the Massachusetts Institute of Technology (MIT) and the University of Innsbruck. He considers himself to be a European, having been born in Denmark, grown up in Austria, studied in Austria, Italy and the US, worked in the Netherlands, and now living in London.<\/p>\n<p>Michael Then was Born 1960 and is working for Weltbild GmbH since 2020 as Head of Category Management Media. Weltbild is one of the TOP 5 Booksellers in Germany, mainly focused on a D2C-strategy with a multi-channel strategy: from a monthly Catalogue over shops and a digital platform.<\/p>\n<p>Previously Director Education at Elsevier; Head of Marketing at Piper, before that in a similar position at the Penguin Random House publishing group and Ullstein Heyne List. Career start<\/p>\n<p>1988 at Callwey Verlag and before that at Ludwig-Maximilians-University Munich as a research assistant on the book studies program.<\/p>\n<p>I have seen so many ideas, how content should be and what is the best way to reach book readers. All these models have failed since the internet appeared and new competitors entered the state of producing and selling books. Some people think, that the marketplace \u201cText\u201d is losing against \u201cPicture\u201d and \u201cAudio\u201d. I don\u00b4t think they are right; I still believe in the power of storytelling, in reading and in the future of stories. That is why my motto is: We tell ourselves stories in order to live (Joan Didion).<\/p>\n<p>Voluntary work: since 1999 Chairman of the working group Munich book show, 2015 to 2021 Honorary Chairman of the Association of German Publishers and Booksellers in Bavaria. Member of the Board of the Munich NS Documentation Centre Association.<\/p>\n<p>Ra\u00fal P\u00e9rez has worked in media-related industries for over 20 years in companies like RBA, El Pa\u00eds and CNN+. In 2011 Ra\u00fal Joined Grupo Planeta\u00b4s Publishing Division. As Digital Transformation Manager (Office of the CEO), Ra\u00fal was charged in 2013 of defining and coordinating a corporate digital strategy among all BUs. In 2016 he moved to an intrapreneur role and in 2018 was charged by the CEO to build Planeta\u00b4s Corporate Venture Capital Unit. Ra\u00fal rejoined the Publishing Division in 2019 and was appointed Managing Director of Nubico in 2020.<\/p>\n<p>Currently, Ra\u00fal is Head of Digital of Planeta\u00b4s Publishing Division.<\/p>\n<p>Ra\u00fal has completed studies in Management (IESE, Esade), Economics (Pompeu Fabra University) and Journalism (El Pa\u00eds-UAM).<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da\">\n.flex_cell.av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da av-gridrow-cell av_one_fifth no_margin  avia-builder-el-6  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div><\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1891'><div class='entry-content-wrapper clearfix'><div  class='av-social-sharing-box av-2l40jl-fc657a5d4109edb166beabe7d2d69df2 av-social-sharing-box-default  avia-builder-el-7  el_after_av_layout_row  avia-builder-el-no-sibling  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Compartir esta entrada<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/renodo.org\/en\/2024\/06\/17\/discussion-on-the-data-management-challenges-for-publishers\/&#038;t=DISCUSSION%20ON%20THE%20DATA%20MANAGEMENT%20CHALLENGES%20FOR%20PUBLISHERS' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en Facebook'><span class='avia_hidden_link_text'>Compartir en Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en X\" href='https:\/\/twitter.com\/share?text=DISCUSSION%20ON%20THE%20DATA%20MANAGEMENT%20CHALLENGES%20FOR%20PUBLISHERS&#038;url=https:\/\/renodo.org\/en\/?p=1891' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en X'><span class='avia_hidden_link_text'>Compartir en X<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Compartir por correo\" href='mailto:?subject=DISCUSSION%20ON%20THE%20DATA%20MANAGEMENT%20CHALLENGES%20FOR%20PUBLISHERS&#038;body=https:\/\/renodo.org\/en\/2024\/06\/17\/discussion-on-the-data-management-challenges-for-publishers\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir por correo'><span class='avia_hidden_link_text'>Compartir por correo<\/span><\/a><\/li><\/ul><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[3,4,21],"tags":[],"class_list":["post-1891","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-home","category-ideas","category-ideasen","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/comments?post=1891"}],"version-history":[{"count":1,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1891\/revisions"}],"predecessor-version":[{"id":1892,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1891\/revisions\/1892"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media\/1858"}],"wp:attachment":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media?parent=1891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/categories?post=1891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/tags?post=1891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}