{"id":1758,"date":"2023-08-07T11:57:32","date_gmt":"2023-08-07T11:57:32","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1758"},"modified":"2023-08-07T11:57:32","modified_gmt":"2023-08-07T11:57:32","slug":"the-media-sector-a-benchmark-in-readmagine-23","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2023\/08\/07\/the-media-sector-a-benchmark-in-readmagine-23\/","title":{"rendered":"THE MEDIA SECTOR: A BENCHMARK IN READMAGINE 23"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dk9u69-76748e6f823747643f77bfbe541556ee\">\n#top .av-special-heading.av-dk9u69-76748e6f823747643f77bfbe541556ee{\npadding-bottom:18px;\nfont-size:40px;\n}\nbody .av-special-heading.av-dk9u69-76748e6f823747643f77bfbe541556ee .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-dk9u69-76748e6f823747643f77bfbe541556ee .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-dk9u69-76748e6f823747643f77bfbe541556ee .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-dk9u69-76748e6f823747643f77bfbe541556ee .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-dk9u69-76748e6f823747643f77bfbe541556ee .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-dk9u69-76748e6f823747643f77bfbe541556ee av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_video  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >THE MEDIA SECTOR: A BENCHMARK IN READMAGINE 23<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='avia-video av-ctah1d-be6755f969638eae2474de1bc8a537e6 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/IPwpDiLRj3w'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"The media sector: A benchmark - Readmagine &#039;23\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/IPwpDiLRj3w?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-asjy29-59d97f2357a264d61f11dbac66a004a9 entry-content-wrapper main_color av-flex-cells  avia-builder-el-2  el_after_av_video  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8h6ei9-cd436ed11d89405aa1001600b7c7271e\">\n.flex_cell.av-8h6ei9-cd436ed11d89405aa1001600b7c7271e{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-8h6ei9-cd436ed11d89405aa1001600b7c7271e{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-8h6ei9-cd436ed11d89405aa1001600b7c7271e av-gridrow-cell av_one_fifth no_margin  avia-builder-el-3  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf\">\n.flex_cell.av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5tsre9-c8825e8e4fdd58b6524414c96fecac92\">\n#top .av_textblock_section.av-5tsre9-c8825e8e4fdd58b6524414c96fecac92 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-5tsre9-c8825e8e4fdd58b6524414c96fecac92 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-weight: 400;\">The Managing Director of Libranda organised a conversation\u00a0on the situation of the media during the last period and its future trends. The purpose of this session in Readmagine 23 was to get some inspiration\u00a0from this sector for the book industry. The structure for the discussion proposed by Larrauri was the following one:<\/p>\n<ul>\n<li>Market &amp; Revenues.<\/li>\n<li>Digital adoption: opportunities &amp; fears.<\/li>\n<li>From product to service &amp; new narratives.<\/li>\n<li>Business models and distribution.<\/li>\n<li>New profiles for a new journalism.<\/li>\n<li>The next level: IA, NFT, Metaverse.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">You can follow on this video the insights by the three participants in the conversation: Hugo Montero, Mar\u00eda \u00c1lvarez and Ricardo Fern\u00e1ndez de Molina.<\/p>\n<p style=\"font-weight: 400;\">Arantza Larrauri is graduated in Business Administration from ESADE, where she also obtained an MBA, Larrauri completed her training in Arizona, at Thunderbird School, where she obtained a Master in International Management. Larrauri has been working in the book industry for nineteen years. In 2010 she joined Libranda as Managing Director, the leading international distributor of digital books in the Spanish language. Since the integration of Libranda in the Canadian digital services company, De Marque Group, she is also playing the role of Europe and LATAM market manager at De Marque. Previously, she worked in the commercial area of the publishing group Random House Mondadori (currently Penguin Random House) and in C\u00edrculo de Lectores, occupying various positions in the central offices that the book club had in Spain and Portugal. At Libranda and at De Marque, Larrauri and the team work with publishers, stores, libraries and other agents with the aim of developing digital services for the book industry. She believes that it is an opportunity and a great challenge to participate in the evolution of a sector.<\/p>\n<p style=\"font-weight: 400;\">Hugo Montero is Director of Branded Editions for PressReader. Hugo has more than 8 years of experience providing technology solutions to publishers and other content creators, as well as supporting their audience and subscriber development in both B2B and B2C verticals. With a focus on SaaS for newspapers and magazines publishers, PressReader\u2019s Branded Editions platform is used by the likes of The New York Times, The Financial Times, Hola! and South China Morning Post, to name a few. Hugo holds an MBA from Vancouver Island University and a Masters of Science in International Management from University of Hertfordshire. \u00a0He is an experienced speaker, participating in several conferences worldwide.<\/p>\n<p style=\"font-weight: 400;\">Mar\u00eda \u00c1lvarez is the Head of Insights and Digital Business for \u00a1HOLA! and HELLO! brands. She has many years of experience in the media and the digital ecosystem, with a focus on data, programmatic advertising, ad operations, digital marketing, SEO, subscriptions, affiliates, insights and advertising marketing. In her current role, she collaborates with teams in Spain, the United Kingdom, the United States, and Mexico, which gives her a broader perspective on how things work worldwide and enables her to apply her knowledge and learnings across different markets. Over the past years, she has actively participated in various Spanish Industry Committees such as GFK, Comscore, AIMC, ARI, AMI and online audience measurement pitch.<\/p>\n<p style=\"font-weight: 400;\">Ricardo Fern\u00e1ndez de Molina Fern\u00e1ndez has more than 18 years of experience in media and, as Director of Digital Business for the B2B Market in Prisa Media, is taking part on the digital transformation of leaders brands as EL PA\u00cdS, Diario AS or Cinco D\u00edas. The challenge is to find the right formats for the digital content, the right channels to distribute and the right ways of relationship with the user and with the media ecosystem. Additionally, he is board member of Kiosko y M\u00e1s, the spanish digital platform distributing more than 400 publications. He has a degree in Higher Industrial Engineering, a MBA from IE Business School and a Master in Supply Chain.<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da\">\n.flex_cell.av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da av-gridrow-cell av_one_fifth no_margin  avia-builder-el-6  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div><\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1758'><div class='entry-content-wrapper clearfix'><div  class='av-social-sharing-box av-2l40jl-fc657a5d4109edb166beabe7d2d69df2 av-social-sharing-box-default  avia-builder-el-7  el_after_av_layout_row  avia-builder-el-no-sibling  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Compartir esta entrada<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/renodo.org\/en\/2023\/08\/07\/the-media-sector-a-benchmark-in-readmagine-23\/&#038;t=THE%20MEDIA%20SECTOR%3A%20A%20BENCHMARK%20IN%20READMAGINE%2023' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en Facebook'><span class='avia_hidden_link_text'>Compartir en Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en X\" href='https:\/\/twitter.com\/share?text=THE%20MEDIA%20SECTOR%3A%20A%20BENCHMARK%20IN%20READMAGINE%2023&#038;url=https:\/\/renodo.org\/en\/?p=1758' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en X'><span class='avia_hidden_link_text'>Compartir en X<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Compartir por correo\" href='mailto:?subject=THE%20MEDIA%20SECTOR%3A%20A%20BENCHMARK%20IN%20READMAGINE%2023&#038;body=https:\/\/renodo.org\/en\/2023\/08\/07\/the-media-sector-a-benchmark-in-readmagine-23\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir por correo'><span class='avia_hidden_link_text'>Compartir por correo<\/span><\/a><\/li><\/ul><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[3,4,21],"tags":[],"class_list":["post-1758","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-home","category-ideas","category-ideasen","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/comments?post=1758"}],"version-history":[{"count":1,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1758\/revisions"}],"predecessor-version":[{"id":1763,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1758\/revisions\/1763"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media\/1762"}],"wp:attachment":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media?parent=1758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/categories?post=1758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/tags?post=1758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}