{"id":1750,"date":"2023-08-07T11:33:22","date_gmt":"2023-08-07T11:33:22","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1750"},"modified":"2023-08-10T11:47:35","modified_gmt":"2023-08-10T11:47:35","slug":"wischebart-publishing-shifts-from-producing-stuff-to-creating-services-for-readers","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2023\/08\/07\/wischebart-publishing-shifts-from-producing-stuff-to-creating-services-for-readers\/","title":{"rendered":"WISCHENBART: PUBLISHING SHIFTS FROM PRODUCING STUFF TO CREATING SERVICES FOR READERS"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dk9u69-e3272120e33aa4495c7b8b66af229043\">\n#top .av-special-heading.av-dk9u69-e3272120e33aa4495c7b8b66af229043{\npadding-bottom:18px;\nfont-size:40px;\n}\nbody .av-special-heading.av-dk9u69-e3272120e33aa4495c7b8b66af229043 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-dk9u69-e3272120e33aa4495c7b8b66af229043 .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-dk9u69-e3272120e33aa4495c7b8b66af229043 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-dk9u69-e3272120e33aa4495c7b8b66af229043 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-dk9u69-e3272120e33aa4495c7b8b66af229043 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-dk9u69-e3272120e33aa4495c7b8b66af229043 av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_video  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >WISCHENBART: PUBLISHING SHIFTS FROM PRODUCING STUFF TO CREATING SERVICES FOR READERS<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='avia-video av-ctah1d-d0201634597346ea3d7ad47616b2adbe avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/v72FbwbKnkc'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"R\u00fcdiger Wischenbart at Readmagine &#039;23. The Book Market in 2023: Publishing beyond Publishers\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/v72FbwbKnkc?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-asjy29-59d97f2357a264d61f11dbac66a004a9 entry-content-wrapper main_color av-flex-cells  avia-builder-el-2  el_after_av_video  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8h6ei9-cd436ed11d89405aa1001600b7c7271e\">\n.flex_cell.av-8h6ei9-cd436ed11d89405aa1001600b7c7271e{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-8h6ei9-cd436ed11d89405aa1001600b7c7271e{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-8h6ei9-cd436ed11d89405aa1001600b7c7271e av-gridrow-cell av_one_fifth no_margin  avia-builder-el-3  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf\">\n.flex_cell.av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5tsre9-c8825e8e4fdd58b6524414c96fecac92\">\n#top .av_textblock_section.av-5tsre9-c8825e8e4fdd58b6524414c96fecac92 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-5tsre9-c8825e8e4fdd58b6524414c96fecac92 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-weight: 400;\">R\u00fcdiger Wischenbart was one the speakers during Readmagine 23 as quite\u00a0a few years before. During this edition of the conference he shared some thoughts about the situation of the publishing industry\u00a0as part of the content and creative industries. Therefore, Wischenbart used the title \u00abPublishing beyond\u00a0publishing\u00bb for his presentation\u00a0and started by declaring that figures and trends aren&#8217;t enough to understand the situation of the publishing industries. Those some things that are missed from the statistics were the centre of analysis of his presentation\u00a0that you can follow in this video.<\/p>\n<p style=\"font-weight: 400;\">Wischenbart considers that \u00abIf you look at the reality of people are using this products (publishing products) most of the data are not including self-publishing and many concepts are really embracing what happens to the book business in Spotify or Webtoons or Tonies\u00bb.\u00a0 Following that inquietude he started\u00a0doing questions:<\/p>\n<ul>\n<li>What is the \u201cbook business\u201c component in a Netflix series related to a book?<\/li>\n<li>How can I measure the scope of such \u201cpublishing\u201c in a \u00abGlobal Publishing Ranking\u201c?<\/li>\n<li>How can we understand market developments when \u00abself publishing\u201c, \u00absubscription\u201c<br \/>\nor \u00abstreaming\u201c are not included in book statistics?<\/li>\n<li>How do we define what is a \u00abbook\u201c today? And why does it matter?<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">You can follow in Wischenbart&#8217;s\u00a0presentation the panorama of different and new ways of reaching the content consumers, such as:<\/p>\n<ul>\n<li>Tonies, a community\u00a0for 2 to 6 year old kids.<\/li>\n<li>Rebel Girls, a community for young girls with 8.5 million books sold.<\/li>\n<li>Wattpad webtoon studios, a fully integrated studio that harnesses the power of storytelling on our platforms to propel original stories to off-platform entertainment and publishing success, captivating audiences around the world (with 90 million users).<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">In this presentation Wischenbart shares his insights on those platforms and how have became huge publishing ecosystems and proposes some conclusions, such as \u00abThe industry of publishing shifts from producing stuff to creating services for readers and that is a major fundamental shift\u00bb.<\/p>\n<p style=\"font-weight: 400;\">R\u00fcdiger Wischenbart, born in 1956 in Graz, Austria, is the founder of \u201cContent and Consulting\u201d (since 2003), and a writer specialized in culture, cultural industries, the global book markets, innovation in the book industry, literature, media, and communication. Most recently, he co-founded ReBoot Books, a series of professional debates on the international book business, and the Digital Consumer Book Barometer, a market report series with a focus on ebooks, audiobooks, online sales and subscription. Since 2007, he annually updates the Global 50 Ranking of the Publishing Industry (www.wischenbart.com\/ranking), co-authors the Diversity Report series n literary translation in Europe, and he coordinates SIDT, a collaborative project for innovation trainings under a Creative Europe grant. A former Head of Communications at the Frankfurt Book Fair and Director of International Affairs at BookExpo America, Wischenbart authored several books on migration and modernization in Central and South East Europe, notably \u201cCanettis Angst\u201d (1994).<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da\">\n.flex_cell.av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da av-gridrow-cell av_one_fifth no_margin  avia-builder-el-6  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1750'><div class='entry-content-wrapper clearfix'>\n<div  class='av-social-sharing-box av-2l40jl-fc657a5d4109edb166beabe7d2d69df2 av-social-sharing-box-default  avia-builder-el-7  el_after_av_layout_row  avia-builder-el-no-sibling  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Compartir esta entrada<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/renodo.org\/en\/2023\/08\/07\/wischebart-publishing-shifts-from-producing-stuff-to-creating-services-for-readers\/&#038;t=WISCHENBART%3A%20PUBLISHING%20SHIFTS%20FROM%20PRODUCING%20STUFF%20TO%20CREATING%20SERVICES%20FOR%20READERS' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en Facebook'><span class='avia_hidden_link_text'>Compartir en Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en X\" href='https:\/\/twitter.com\/share?text=WISCHENBART%3A%20PUBLISHING%20SHIFTS%20FROM%20PRODUCING%20STUFF%20TO%20CREATING%20SERVICES%20FOR%20READERS&#038;url=https:\/\/renodo.org\/en\/?p=1750' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en X'><span class='avia_hidden_link_text'>Compartir en X<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Compartir por correo\" href='mailto:?subject=WISCHENBART%3A%20PUBLISHING%20SHIFTS%20FROM%20PRODUCING%20STUFF%20TO%20CREATING%20SERVICES%20FOR%20READERS&#038;body=https:\/\/renodo.org\/en\/2023\/08\/07\/wischebart-publishing-shifts-from-producing-stuff-to-creating-services-for-readers\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir por correo'><span class='avia_hidden_link_text'>Compartir por correo<\/span><\/a><\/li><\/ul><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[3,4,21],"tags":[],"class_list":["post-1750","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-home","category-ideas","category-ideasen","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/comments?post=1750"}],"version-history":[{"count":3,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1750\/revisions"}],"predecessor-version":[{"id":1769,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1750\/revisions\/1769"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media\/1752"}],"wp:attachment":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media?parent=1750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/categories?post=1750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/tags?post=1750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}