{"id":1712,"date":"2023-07-05T10:33:14","date_gmt":"2023-07-05T10:33:14","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1712"},"modified":"2023-07-05T10:33:14","modified_gmt":"2023-07-05T10:33:14","slug":"talent-attraction-for-the-book-industry","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2023\/07\/05\/talent-attraction-for-the-book-industry\/","title":{"rendered":"TALENT ATTRACTION FOR THE BOOK INDUSTRY"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dk9u69-379bc5b8bfdee0ed27880b2cca78394e\">\n#top .av-special-heading.av-dk9u69-379bc5b8bfdee0ed27880b2cca78394e{\npadding-bottom:18px;\nfont-size:40px;\n}\nbody .av-special-heading.av-dk9u69-379bc5b8bfdee0ed27880b2cca78394e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-dk9u69-379bc5b8bfdee0ed27880b2cca78394e .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-dk9u69-379bc5b8bfdee0ed27880b2cca78394e .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-dk9u69-379bc5b8bfdee0ed27880b2cca78394e .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-dk9u69-379bc5b8bfdee0ed27880b2cca78394e .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-dk9u69-379bc5b8bfdee0ed27880b2cca78394e av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_video  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >TALENT ATTRACTION FOR THE BOOK INDUSTRY<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='avia-video av-ctah1d-a23cb26d1bc69df85f877d1974b773c7 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/1AHH-f4-XM8'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"How attract talent to the book sector?\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/1AHH-f4-XM8?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-asjy29-59d97f2357a264d61f11dbac66a004a9 entry-content-wrapper main_color av-flex-cells  avia-builder-el-2  el_after_av_video  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8h6ei9-cd436ed11d89405aa1001600b7c7271e\">\n.flex_cell.av-8h6ei9-cd436ed11d89405aa1001600b7c7271e{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-8h6ei9-cd436ed11d89405aa1001600b7c7271e{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-8h6ei9-cd436ed11d89405aa1001600b7c7271e av-gridrow-cell av_one_fifth no_margin  avia-builder-el-3  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf\">\n.flex_cell.av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5tsre9-c8825e8e4fdd58b6524414c96fecac92\">\n#top .av_textblock_section.av-5tsre9-c8825e8e4fdd58b6524414c96fecac92 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-5tsre9-c8825e8e4fdd58b6524414c96fecac92 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-weight: 400;\">Skills and attracting talent for the book industry were cross-cutting themes during most of the Readmagine 23 sessions.<\/p>\n<p>Luis Gonz\u00e1lez (FGSR) coordinated a conversation with Mar\u00eda Jos\u00e9 G\u00e1lvez (Spanish Ministry of Culture), Christoph Bl\u00e4si (University of Mainz) and Porter Anderson (Publishing Perspectives) in which they discussed the training challenges for the industry and shared their opinions about the ideas to keep in mind during the next years.<\/p>\n<p>In the presentation of the session, Gonz\u00e1lez explained the opportunity that this issue represents for the foundation which directly addressed the skills when PARIX (school for the Book in Spain) has just been created as a programme dedicated to train the professionals in the whole book value chain. Therefore he then proposed the following issues for discussion:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>New technologies<\/li>\n<li>Audiences<\/li>\n<li>Competition with the big digital platforms.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Porter Anderson stressed that it was essential to experiment and test (especially thanks to the incorporation of new people into the industry) what can work well between technologies such as AI and what may be irrelevant to the world of books. Accordingly, this is precisely the type of person to look for: those who have the \u00abTest ability\u00bb.<\/p>\n<p>Regarding \u00abAudiences\u00bb Bl\u00e4si stressed that it was interesting to work with students who are already involved in communities or social networks that generate audiences (for example, Tik-Tok). This means asking them to be \u00abprofessionals\u00bb (from medium-sized publishers) in the sense that they learn to publish and promote things, even if they don&#8217;t like those things for their content. However, Bl\u00e4si also acknowledged that not many of his students would have this type of profile.<\/p>\n<p>In this video you can also follow the interesting considerations by Porter Anderson on the different ways of attracting talent and, specifically, to bookstores, based on an anecdote that James Daunt told him about the success of giving autonomy to staff who work in their stores to explain on Tik-Tok what they like to read.<\/p>\n<p>In the same field of skills to work with audiences, Bl\u00e4si contributed with his ideas about middle-aged people and Anderson explained the dynamics set in motion by Tandem Collective.<\/p>\n<p>Subsequently, the matter of studies on reading behavior was discussed as a source of information for the definition of the new toolkit for the industry.<\/p>\n<p>Another challenge is the very image of the book industry. Bl\u00e4si and Mar\u00eda Jos\u00e9 G\u00e1lvez pointed out that in continental Europe the salary level is noticeably lower than in the rest of the industries (which is not the case in Great Britain). G\u00e1lvez also did some considerations about the image of the industry, because this is very diverse, and it would be necessary to refer to one or another subsector of the industry. On this level, Mar\u00eda Jos\u00e9 G\u00e1lvez referred to the \u00abintangibles\u00bb of this industry, which are attraction factors.<\/p>\n<p>Gonz\u00e1lez recalled that when the first Readmagine was held (in 2006) and then it began to be organized annually since 2013, a fundamental line of work was to \u00abimport tools from other industries\u00bb, among which answers regarding accessibility can be found. and sustainability. Based on these questions, Mar\u00eda Jos\u00e9 G\u00e1lvez, Christoph Bl\u00e4si and Porter Anderson commented on their ideas on the rest of the related issues: what kind of professionals does the industry need? increasing weight of visual narratives such as comics? Definition of criteria? Listen to the people who want to join the sector and those who are already working in it? Perceptions about the publishing industry?<\/p>\n<p style=\"font-weight: 400;\">Christoph Bl\u00e4si (born 1960) is professor for book studies at Johannes Gutenberg University Mainz, Germany (since 2009); before coming back to academia he had held senior positions in digital publishing and strategic information management of various major German publishing houses (1992-2004). Christoph Bl\u00e4si\u00b4s current research areas include artificial intelligence applications in publishing, (particularly economic aspects of) educational publishing as well as cookbooks (following an approach including Digital Humanities); at the moment, he is involved in two collaborative research projects, Aldus Up, the Creative Europe-funded European Network of Bookfairs, and AuROA, a project funded by the German government on aspects of the Open Access book in the humanities and social science.<\/p>\n<p style=\"font-weight: 400;\">Mar\u00eda Jos\u00e9 G\u00e1lvez is managing Director of Books and Reading Promotion in the Spanish Government is in charge of promoting literary creation and translation, supporting the publishing industry and promoting reading, specially through public libraries. Previously she was Editor-in-chief for Tirant lo Blanch publishers, and previously worked in the Spanish Parliament and national government. G\u00e1lvez is Associate Professor at Carlos III University of Madrid, she holds a PHD in Constitutional Law.<\/p>\n<p style=\"font-weight: 400;\">Porter Anderson ( @Porter_Anderson ) BA, MA, MFA, is a journalist, speaker, and consultant specializing in book publishing. Formerly with CNN and CNN International as well as the Village Voice, the Dallas Times Herald, and The Bookseller, he is Editor-in-Chief of Publishing Perspectives, founded and operated by Frankfurt Book Fair New York. Publishing Perspectives is the news medium for the international trade publishing industry. With Jane Friedman, Anderson produces The Hot Sheet, a private subscription newsletter of expert industry analysis written expressly for trade and independent authors. Within the past year, Anderson has spoken and\/or covered and\/or programmed events in international publishing at venues including Frankfurt Book Fair and its Business Club, The International Publishers Association\u2019s 32nd World Congress in New Delhi, StoryDrive Asia in Singapore, London Book Fair, Publishers Forum in Berlin, BookExpo in New York City, the Women\u2019s Fiction Festival in Matera, PubTechConnect in New York City, The Muse and the Marketplace in Boston, FutureBook in London, the Writer\u2019s Digest Annual Conference in New York and Los Angeles, Digital Book World in New York, Sharjah International Book Fair and the Abu Dhabi International Book Fair in the UAE, and the Association of Writers and Writing Programs (AWP) in Tampa and Washington.<\/p>\n<p style=\"font-weight: 400;\">Luis Gonz\u00e1lez. Director General at Fundaci\u00f3n Germ\u00e1n S\u00e1nchez Ruip\u00e9rez (FGSR). After a degree in Law was selected for the Senior Administrators Corp (Spanish National Administration) and worked in several Ministries at senior posts. As a civil servant also was member of the Board of Directors at Enresa, the JET Steering Committee and was awarded with the C.D.S. Raimundo de Pe\u00f1afort for his outstanding\u00a0services to the rule of law in Spain. During his period at the Ministry of Culture designed and directed the National Reading Promotion Plan (2001\/4). At FGSR he launched several projects as PARIX, Readmagine, Renodo, Casa del Lector, Lecturalab, Canal Lector, Lectyo or\u00a0Lectylab and participated in EU projects (Tisp, Redes1234, Aldus Up, Sidt). Luis is a member of the Steering Committee and the board of Directors of the Spanish Association of Foundations.<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da\">\n.flex_cell.av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da av-gridrow-cell av_one_fifth no_margin  avia-builder-el-6  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div><\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1712'><div class='entry-content-wrapper clearfix'><div  class='av-social-sharing-box av-2l40jl-fc657a5d4109edb166beabe7d2d69df2 av-social-sharing-box-default  avia-builder-el-7  el_after_av_layout_row  avia-builder-el-no-sibling  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Compartir esta entrada<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/renodo.org\/en\/2023\/07\/05\/talent-attraction-for-the-book-industry\/&#038;t=TALENT%20ATTRACTION%20FOR%20THE%20BOOK%20INDUSTRY' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en Facebook'><span class='avia_hidden_link_text'>Compartir en Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en X\" href='https:\/\/twitter.com\/share?text=TALENT%20ATTRACTION%20FOR%20THE%20BOOK%20INDUSTRY&#038;url=https:\/\/renodo.org\/en\/?p=1712' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en X'><span class='avia_hidden_link_text'>Compartir en X<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Compartir por correo\" href='mailto:?subject=TALENT%20ATTRACTION%20FOR%20THE%20BOOK%20INDUSTRY&#038;body=https:\/\/renodo.org\/en\/2023\/07\/05\/talent-attraction-for-the-book-industry\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir por correo'><span class='avia_hidden_link_text'>Compartir por correo<\/span><\/a><\/li><\/ul><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1707,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[3,4,21],"tags":[],"class_list":["post-1712","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-home","category-ideas","category-ideasen","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/comments?post=1712"}],"version-history":[{"count":1,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1712\/revisions"}],"predecessor-version":[{"id":1713,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1712\/revisions\/1713"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media\/1707"}],"wp:attachment":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media?parent=1712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/categories?post=1712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/tags?post=1712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}