{"id":1702,"date":"2023-07-05T09:50:57","date_gmt":"2023-07-05T09:50:57","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1702"},"modified":"2023-07-05T09:50:57","modified_gmt":"2023-07-05T09:50:57","slug":"christoph-blasi-ai-for-the-publishing-industry","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2023\/07\/05\/christoph-blasi-ai-for-the-publishing-industry\/","title":{"rendered":"CHRISTOPH BL\u00c4SI: AI FOR THE PUBLISHING INDUSTRY"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dk9u69-f0bfe956e5f19e264b1c275df98cc679\">\n#top .av-special-heading.av-dk9u69-f0bfe956e5f19e264b1c275df98cc679{\npadding-bottom:18px;\nfont-size:40px;\n}\nbody .av-special-heading.av-dk9u69-f0bfe956e5f19e264b1c275df98cc679 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-dk9u69-f0bfe956e5f19e264b1c275df98cc679 .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-dk9u69-f0bfe956e5f19e264b1c275df98cc679 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-dk9u69-f0bfe956e5f19e264b1c275df98cc679 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-dk9u69-f0bfe956e5f19e264b1c275df98cc679 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-dk9u69-f0bfe956e5f19e264b1c275df98cc679 av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_video  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >CHRISTOPH BL\u00c4SI: AI FOR THE PUBLISHING INDUSTRY<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='avia-video av-ctah1d-6a6e7a9e77d5039c48690298546a59bc avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/koqcP_AgE8g'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"AI in our industry\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/koqcP_AgE8g?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-asjy29-59d97f2357a264d61f11dbac66a004a9 entry-content-wrapper main_color av-flex-cells  avia-builder-el-2  el_after_av_video  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8h6ei9-cd436ed11d89405aa1001600b7c7271e\">\n.flex_cell.av-8h6ei9-cd436ed11d89405aa1001600b7c7271e{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-8h6ei9-cd436ed11d89405aa1001600b7c7271e{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-8h6ei9-cd436ed11d89405aa1001600b7c7271e av-gridrow-cell av_one_fifth no_margin  avia-builder-el-3  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf\">\n.flex_cell.av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5tsre9-c8825e8e4fdd58b6524414c96fecac92\">\n#top .av_textblock_section.av-5tsre9-c8825e8e4fdd58b6524414c96fecac92 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-5tsre9-c8825e8e4fdd58b6524414c96fecac92 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-weight: 400;\">Christoph Bl\u00e4si presented a general landscape of Artificial Intelligence applications in the publishing industry.<\/p>\n<p style=\"font-weight: 400;\">Bl\u00e4si explained that large language models \u2013 and their equivalents for other media, particularly images \u2013 have transcended the task-specific applications of the recent past, in the direction of a \u00b4general AI\u00b4. As the potential of these systems looks mind-blowing, there are fears, particularly with respect to malign uses of these systems, but also fears that these systems will, as it were, take over the world \u2026 \u2013 and there are more concrete fears jobs might get redundant, particularly in the white-collar human resources.<\/p>\n<p style=\"font-weight: 400;\">During his presentation Bl\u00e4si mentioned the approach by Michael Bhaskar to summarise the impact on the core of publishing tasks, which would be as follows:<\/p>\n<ul>\n<li>Select contents (what Bhaskar calls that filtering).<\/li>\n<li>To give these contents the appropriate form for dissemination.<\/li>\n<li>To make sure \u2013 following a commercial or other motivation \u2013 that the contents get in fact disseminated (amplification).<\/li>\n<li>The context, including the reasons for dissemination (commercial, pro bono, \u2026) is formalised in this approach in the form of so-called models).<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Therefore the main uses are referred to filtering, framing, amplifying and models.<\/p>\n<p style=\"font-weight: 400;\">Some of the main consequences of AI that could expected would be:<\/p>\n<p style=\"font-weight: 400;\">The industry will be much more productive, which means the \u201coverproduction\u201d and hence potential disorientation of customer might rise.<\/p>\n<p style=\"font-weight: 400;\">One likely solution for the previous problem would be a more targeted content in smaller numbers of copies, but with additional echo chambers and filter bubbles as possible undesired side effects:<\/p>\n<ul>\n<li>Censorship \/ attacks on the freedom of speech.<\/li>\n<li>Challenges through climate change.<\/li>\n<li>Insufficient diversity in the industry and its products.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">The three main takeaways presented by professor Bl\u00e4si were:<\/p>\n<ol>\n<li style=\"font-weight: 400;\">AI applications in the book media system are a reality, in different stages of the value network, from authoring via gatekeeping \/ editing to e.g. predictive pricing and recommendation \u2013 and now there are the large (language) models.<\/li>\n<li style=\"font-weight: 400;\">We have the need and the opportunity to (again) sharpen what the core of publishing is \u2013 and to define job profiles around the least \/ not automatable, complex value contributions and the confident use of AI algorithms.<\/li>\n<li style=\"font-weight: 400;\">For publishing education this is not just any additional application add-on, but should be a new focus.<\/li>\n<\/ol>\n<p style=\"font-weight: 400;\">You can follow in this video the complete Bl\u00e4si\u2019s interesting presentation.<\/p>\n<p style=\"font-weight: 400;\">Christoph Bl\u00e4si (born 1960) is professor for book studies at Johannes Gutenberg University Mainz, Germany (since 2009); before coming back to academia he had held senior positions in digital publishing and strategic information management of various major German publishing houses (1992-2004).<\/p>\n<p style=\"font-weight: 400;\">Bl\u00e4si\u00b4s current research areas include artificial intelligence applications in publishing, (particularly economic aspects) educational publishing as well as cookbooks (following an approach including Digital Humanities); at the moment, he is involved in two collaborative research projects, Aldus Up, the Creative Europe-funded European Network of Bookfairs, and AuROA, a project funded by the German government on aspects of the Open Access book in the humanities and social science.<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da\">\n.flex_cell.av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da{\npadding:30px 30px 30px 30px 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