{"id":1674,"date":"2023-06-22T19:28:29","date_gmt":"2023-06-22T19:28:29","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1674"},"modified":"2023-06-27T10:41:55","modified_gmt":"2023-06-27T10:41:55","slug":"matt-locke-six-spaces-of-social-media-and-six-takeaways-for-young-audiences","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2023\/06\/22\/matt-locke-six-spaces-of-social-media-and-six-takeaways-for-young-audiences\/","title":{"rendered":"MATT LOCKE: SIX SPACES OF SOCIAL MEDIA AND SIX TAKEAWAYS FOR YOUNG AUDIENCES"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dk9u69-08e4af342ad3e189a7ce803ee9433b2f\">\n#top .av-special-heading.av-dk9u69-08e4af342ad3e189a7ce803ee9433b2f{\npadding-bottom:18px;\nfont-size:40px;\n}\nbody .av-special-heading.av-dk9u69-08e4af342ad3e189a7ce803ee9433b2f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-dk9u69-08e4af342ad3e189a7ce803ee9433b2f .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-dk9u69-08e4af342ad3e189a7ce803ee9433b2f .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-dk9u69-08e4af342ad3e189a7ce803ee9433b2f .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-dk9u69-08e4af342ad3e189a7ce803ee9433b2f .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-dk9u69-08e4af342ad3e189a7ce803ee9433b2f av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_video  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >MATT LOCKE: SIX SPACES OF SOCIAL MEDIA AND SIX TAKEAWAYS FOR YOUNG AUDIENCES<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='avia-video av-ctah1d-40124050c584d4c625fb48b445a72772 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/7aB3AM_wbPU'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Mat Locke\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/7aB3AM_wbPU?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-asjy29-59d97f2357a264d61f11dbac66a004a9 entry-content-wrapper main_color av-flex-cells  avia-builder-el-2  el_after_av_video  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8h6ei9-cd436ed11d89405aa1001600b7c7271e\">\n.flex_cell.av-8h6ei9-cd436ed11d89405aa1001600b7c7271e{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-8h6ei9-cd436ed11d89405aa1001600b7c7271e{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-8h6ei9-cd436ed11d89405aa1001600b7c7271e av-gridrow-cell av_one_fifth no_margin  avia-builder-el-3  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf\">\n.flex_cell.av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5tsre9-c8825e8e4fdd58b6524414c96fecac92\">\n#top .av_textblock_section.av-5tsre9-c8825e8e4fdd58b6524414c96fecac92 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-5tsre9-c8825e8e4fdd58b6524414c96fecac92 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The founder and director of Storythings presented in Readmagine the insights from a report his company implemented about the new patterns of behaviour of young audiences when using social media. This qualitative research provides very interesting and useful takeaways for all those publishing or retailing content for young people.<\/p>\n<p>The taxonomy presented by Locke differentiates between: Secret Spaces, Group Spaces, Publishing Spaces, Performing Spaces, Participation Spaces and Watching Spaces.<\/p>\n<p>Those areas are linked to some behavioural trends which are six different ways hybrid working is changing the attention of the audience. In this video you can follow Matt&#8217;s presentation with his remarks about recommendations for the publishing industry.<\/p>\n<p>Some of the\u00a0takeaways were:<\/p>\n<ol>\n<li>Good curation adds context and lets people know why the thing you want them to see or hear is important.The range of content you include, and how you talk about it, defines your voice and personality over time. Becoming a smart filter is a brilliant way for building loyalty.<\/li>\n<li>Think about how you can help them choose where your content sits in their routine. Include reading times. Use clear language about what they\u2019ll get from it or how they can use it. Suggest when they might engage with it.<\/li>\n<li>Your content is battling for the attention of audiences who are constantly switching between different sources of media. Think about how your content works for partial or ambient attention.<\/li>\n<li>People are tired of the polished versions of everything they see around them. The pandemic brought this into focus, as we spent so much time with our media by ourselves or with our bubbles.<\/li>\n<li>We can\u2019t hide from the fact that the avalanche of choice has made it harder for the makers of good content to find audiences. But it is not impossible: Think about offering unscrollable media as an option: can you make a book out of your online magazine, or a Spotify playlist?<\/li>\n<li>Think of how your content can be left open-ended a bit, to encourage people to use them as they see fit.<\/li>\n<\/ol>\n<p>Matt leads on operations and processes for the company, as well as exec producing projects for clients including BBC, PBS, Bill &amp; Melinda Gates Foundation, and Wellcome Trust. Before founding Storythings in 2011 he worked for over a decade in senior digital roles at Channel 4 and the BBC, including roles as Head of Innovation at BBC and Head of Multiplatform at Channel 4. He also started the Public Media Stack project, and will eventually one day finish his book about the history of attention metrics, which is actually way more interesting than it sounds. Matt also sits on the Board of Directors at Storythings.<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da\">\n.flex_cell.av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da av-gridrow-cell av_one_fifth no_margin  avia-builder-el-6  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1674'><div class='entry-content-wrapper clearfix'>\n<div  class='av-social-sharing-box av-2l40jl-fc657a5d4109edb166beabe7d2d69df2 av-social-sharing-box-default  avia-builder-el-7  el_after_av_layout_row  avia-builder-el-no-sibling  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Compartir esta entrada<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/renodo.org\/en\/2023\/06\/22\/matt-locke-six-spaces-of-social-media-and-six-takeaways-for-young-audiences\/&#038;t=MATT%20LOCKE%3A%20SIX%20SPACES%20OF%20SOCIAL%20MEDIA%20AND%20SIX%20TAKEAWAYS%20FOR%20YOUNG%20AUDIENCES' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en Facebook'><span class='avia_hidden_link_text'>Compartir en Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en X\" href='https:\/\/twitter.com\/share?text=MATT%20LOCKE%3A%20SIX%20SPACES%20OF%20SOCIAL%20MEDIA%20AND%20SIX%20TAKEAWAYS%20FOR%20YOUNG%20AUDIENCES&#038;url=https:\/\/renodo.org\/en\/?p=1674' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en X'><span class='avia_hidden_link_text'>Compartir en X<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Compartir por correo\" href='mailto:?subject=MATT%20LOCKE%3A%20SIX%20SPACES%20OF%20SOCIAL%20MEDIA%20AND%20SIX%20TAKEAWAYS%20FOR%20YOUNG%20AUDIENCES&#038;body=https:\/\/renodo.org\/en\/2023\/06\/22\/matt-locke-six-spaces-of-social-media-and-six-takeaways-for-young-audiences\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir por correo'><span class='avia_hidden_link_text'>Compartir por correo<\/span><\/a><\/li><\/ul><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[3,4,21],"tags":[],"class_list":["post-1674","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-home","category-ideas","category-ideasen","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/comments?post=1674"}],"version-history":[{"count":3,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1674\/revisions"}],"predecessor-version":[{"id":1691,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1674\/revisions\/1691"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media\/1675"}],"wp:attachment":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media?parent=1674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/categories?post=1674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/tags?post=1674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}