{"id":1668,"date":"2023-06-21T19:29:05","date_gmt":"2023-06-21T19:29:05","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1668"},"modified":"2023-06-21T19:29:43","modified_gmt":"2023-06-21T19:29:43","slug":"porter-anderson-other-peoples-skill-sets","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2023\/06\/21\/porter-anderson-other-peoples-skill-sets\/","title":{"rendered":"PORTER ANDERSON: OTHER PEOPLE\u2019S SKILL SETS"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dk9u69-2ac0451ed23f58c75499226092ec4e29\">\n#top .av-special-heading.av-dk9u69-2ac0451ed23f58c75499226092ec4e29{\npadding-bottom:18px;\nfont-size:40px;\n}\nbody .av-special-heading.av-dk9u69-2ac0451ed23f58c75499226092ec4e29 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-dk9u69-2ac0451ed23f58c75499226092ec4e29 .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-dk9u69-2ac0451ed23f58c75499226092ec4e29 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-dk9u69-2ac0451ed23f58c75499226092ec4e29 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-dk9u69-2ac0451ed23f58c75499226092ec4e29 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-dk9u69-2ac0451ed23f58c75499226092ec4e29 av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_video  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >PORTER ANDERSON: OTHER PEOPLE\u2019S SKILL SETS<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='avia-video av-ctah1d-157963af37cd8e492a61adc548071b72 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/FcGZ6XaxJYo'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Porter Anderson\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/FcGZ6XaxJYo?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-asjy29-59d97f2357a264d61f11dbac66a004a9 entry-content-wrapper main_color av-flex-cells  avia-builder-el-2  el_after_av_video  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8h6ei9-cd436ed11d89405aa1001600b7c7271e\">\n.flex_cell.av-8h6ei9-cd436ed11d89405aa1001600b7c7271e{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-8h6ei9-cd436ed11d89405aa1001600b7c7271e{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-8h6ei9-cd436ed11d89405aa1001600b7c7271e av-gridrow-cell av_one_fifth no_margin  avia-builder-el-3  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf\">\n.flex_cell.av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5tsre9-c8825e8e4fdd58b6524414c96fecac92\">\n#top .av_textblock_section.av-5tsre9-c8825e8e4fdd58b6524414c96fecac92 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-5tsre9-c8825e8e4fdd58b6524414c96fecac92 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div>\n<p style=\"font-weight: 400; text-align: center;\"><strong>OTHER PEOPLE\u2019S SKILL SETS<br \/>\nThe Cost of Staying Competitive<\/strong><\/p>\n<p style=\"font-weight: 400; text-align: center;\"><strong>Porter Anderson\/<em>Publishing Perspectives<\/em><br \/>\n<\/strong><strong>Readmagine, 7 June 2023 \/ Casa del Lector, Madrid<\/strong><\/p>\n<p style=\"font-weight: 400;\">Good morning, and thank you for letting me speak briefly to you today about the skill sets required not only for the book publishing industry to thrive but survive.<\/p>\n<p style=\"font-weight: 400;\">As Editor-in-Chief of <em>Publishing Perspectives<\/em> \u2013 the international book-publishing news medium created and owned by Frankfurter Buchmesse \u2013 I bring you the greetings of Frankfurt. We hope to see you there in October, and I\u2019d like to read to you a short passage of text first presented at Frankfurt in 2018:<\/p>\n<p style=\"font-weight: 400;\">I quote: <em>\u201cWhat are the best ways to support tech-driven innovation in the cultural and creative sectors? These sectors are very good at communicating other people\u2019s messages and stories. But when it comes to articulating their own interests, their voice is surprisingly weak. This has a lot to do with fragmentation, as the majority of creative players are micro-entities. On top of that, the creative sectors are not (yet) united, but often work in \u2026 \u2018silos.\u2019\u201d<\/em><\/p>\n<p>That\u2019s a passage from an extensive <a href=\"https:\/\/www.buchmesse.de\/en\/press\/press-releases\/2018-10-11-european-manifesto-supporting-innovation-cultural-creative-sectors\">European manifesto<\/a> issued at Frankfurt in a press conference, as part of an \u201cInnovation Summit\u201d in the trade show\u2019s The Arts+ framework. Some of the organizations involved are ones you\u2019re familiar with, including <a href=\"http:\/\/www.aldusnet.eu\/\">Aldus Up<\/a>, the <a href=\"https:\/\/fep-fee.eu\/\">Federation of European Publishers<\/a>, and <a href=\"https:\/\/fundaciongsr.org\/\">Fundaci\u00f3n Germ\u00e1n S\u00e1nchez Ruip\u00e9rez<\/a>, the foundation led by Luis Gonz\u00e1lez who, along with Fande\u2019s Jos\u00e9 Manuel Anta is our generous host and organizer of Readmagine.<\/p>\n<p style=\"font-weight: 400;\">The observations put across in that manifesto were prescient.<\/p>\n<p style=\"font-weight: 400;\">Coming as I do not from publishing but from journalism \u2013 the surveillance sector, I realize it sometimes seems \u2013 what I\u2019ve found remarkable in the \u201ccharacter\u201d of book publishing is a great tendency to silo itself as an industry.<\/p>\n<p style=\"font-weight: 400;\">Consider a lesson from the pandemic.<\/p>\n<p style=\"font-weight: 400;\">Publishing people, after the initial scare, said, \u201cYou see? Books will always triumph!\u201d \u2013 this because, of course, the more digitally prepared world book markets had experienced boosted sales, although it would be determined that many of those greater sales were being made not to new readers but to previous readers who simply bought books with more intensity. Entertainment platforms\u2019 leaders &#8212; such as Amazon when I interviewed Amazon Publishing\u2019s Eoin Purcell in London &#8212; told us that film people also watched more films, TV people consumed more television, music people listened to more music, and gamers did more gaming, as readers were doing more reading.<\/p>\n<p style=\"font-weight: 400;\">But there was a quick and fond assumption among some (not all) in publishing\u2019s reaction, an assumption that long-form, immersive reading was undergoing a revival. The drivers, however, were of course the conditions of the health emergency, not quite a natural renaissance.<\/p>\n<p style=\"font-weight: 400;\">Michele Cobb is with us today, from the Audio Publishers Association, and one of the most telling points her organization picked up in its consumer behavior surveys was that people reported feeling \u201csoothed\u201d by listening to audiobooks. It was touching, really. I started listening to them far more, myself, as I tried to keep myself moving (and my \u201cpandemic pounds\u201d weight under control).<\/p>\n<p style=\"font-weight: 400;\">But we must remember that audiobooks are on their own sales-growth trajectory in many markets, as <a href=\"http:\/\/dosdoce.com\/\">Dosdoce<\/a>\u2019s Javier Celaya will tell us here later today. In the States, Michele\u2019s association has just announced that 2022 provided double-digit growth in audiobooks for an 11<sup>th<\/sup> year.<\/p>\n<p style=\"font-weight: 400;\">But in that increasingly weakened tradition of the long-form, immersive, sit-still-and-read category, book sales in some markets, even if still above pre-coronavirus levels, are on a gentle glide-path downward. The intensity we saw <em>in pandemica<\/em> is subsiding, even as consumer analysts tell us that the buying public today wants to purchase \u201cexperiences\u201d and services more than goods.<\/p>\n<p style=\"font-weight: 400;\">You and I know the experience of books. For me, it\u2019s the extraordinary intimacy with an author-in-my-head that makes the \u201cexperience\u201d sing. But others see books as goods, not services \u2013 things, not \u201cexperiences.\u201d<\/p>\n<p style=\"font-weight: 400;\">So let\u2019s talk about other people\u2019s skill sets that might help book publishing navigate the future:<\/p>\n<ul>\n<li>Which publishing houses have a film and television producer in their acquisition editorial meetings?<\/li>\n<li>How many book cover designers are working with videographers or cinematographers?<\/li>\n<li>Speaking of audio, where is your shop in terms of the rapidly improving quality of automated audiobook readings? Is your backlist listenable yet? Are there audiobook narrators in the room who now are ready to kill me? If you haven\u2019t listened to some of <a href=\"https:\/\/speechki.org\/\">Speechki<\/a>\u2019s 341 synthetic voices in 77 languages, you may not realize just how lifelike some of these <em>simulacra<\/em> can sound.<\/li>\n<li>Are there developmental editors in your offices who are sitting with comics writers and discussing what \u201cshow don\u2019t tell\u201d really can mean?<\/li>\n<li>For that matter, are your authors sitting with comics writers to talk about how short genuine \u201cbrevity\u201d really can be?<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">And with your kind patience, I\u2019d like to raise a couple of cultural concerns on which publishing should be out front, but appears to be hanging out instead on the back porch of the silo and waiting, maybe, for somebody else to make the move.<\/p>\n<p style=\"font-weight: 400;\">Do you know the skill sets that came into play when the women\u2019s movement helped publishing a decade or so ago begin to compassionately and absolutely rightly create empowering and eloquent literature for girls and women? The industry has so much to be proud of in terms of how generously and steadfastly it has worked to support, console, cheer on, and uplift women and girls.<\/p>\n<p style=\"font-weight: 400;\">But what about boys? The boys are not alright.<\/p>\n<ul>\n<li>Did you know that the biggest killer of British men under age 45 \u2013 is suicide? [<em>Source: Richard V. Reeves, \u2018Of Boys and Men,\u2019 2022, Page 87<\/em> ]<\/li>\n<li>In 1972, the U.S. government passed the landmark Title IX law to promote gender equality in higher education. At the time, there was a gap of 13 percentage points in the proportion of bachelors\u2019 degrees going to men compared to women. By 1982, the gap had closed. By 2019, the gender gap in bachelors\u2019 awards was 15 points, wider than in 1972\u2014but the other way around, with women far in the lead on taking degrees. [<em>Source: Richard V. Reeves, \u2018Of Boys and Men,\u2019 2022, Pages 15 and 16<\/em>]<\/li>\n<li>Did you know that, in fact, many colleges and universities are quietly operating a kind of de-facto \u201caffirmative action\u201d program to try to get more men onto their campuses? &#8212; not least because all these successful women on campus would like to meet their male counterparts, right? [<em>Source:<\/em> <em>Richard V. Reeves, \u2018Of Boys and Men,\u2019 2022, Page 28<\/em>]<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">These and many other important points are captured by the <a href=\"https:\/\/publishingperspectives.com\/2023\/05\/of-boys-and-men-and-publishing-richard-v-reeves\/\">Brookings Institution\u2019s senior fellow Richard Reeves<\/a> in his book <a href=\"https:\/\/www.brookings.edu\/book\/of-boys-and-men\/\"><em>Of Boys and Men<\/em><\/a><em>: Why the Modern Male Is Struggling, Why It Matters, and What To Do About It<\/em>. The Brookings Institution Press has published the book to resounding critical acclaim and Reeves is now setting up his own nonprofit foundation, the American Institute of Boys and Men.<\/p>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1669 aligncenter\" src=\"https:\/\/renodo.org\/en\/wp-content\/uploads\/2023\/06\/Of-boys-and-men.jpg\" alt=\"\" width=\"161\" height=\"242\" \/><\/p>\n<div>\n<p style=\"font-weight: 400;\"><u>Here is one rather practical way to frame the question now before us<\/u>: Do our increasingly brilliant and accomplished women and girls hope to live in a world of failing, floundering, bewildered, and depressed guys who don\u2019t even read? Do you?<\/p>\n<p style=\"font-weight: 400;\"><u>Here is the opportunity<\/u>: The <a href=\"https:\/\/www.quarto.com\/default.aspx\">Quarto Publishing Group<\/a> is working on a book called <em>She can STEM<\/em> about great women in science and technology. <em>And<\/em> having read Richard Reeves\u2019 <em>Of Boys and Men<\/em>, the Quarto editor Jonathan Simcosky is now in development with a parallel book called <em>He Can HEAL<\/em> for boys and men \u2013 <em>HEAL<\/em>referring to the health, educational, administrative, and literary (that\u2019s us) professions , which desperately need men who teach, who are doctors and nurses, who work in book publishing, which in some markets now is close to 80-percent female.<\/p>\n<p style=\"font-weight: 400;\">Does book publishing really want to leave male money on the table? Or isn\u2019t it time to work with leaders in feminism about how to respond to the crises <em>Of Men and Boys<\/em>?<\/p>\n<p style=\"font-weight: 400;\">And then there\u2019s \u2013 brace yourself, here it comes \u2013 \u201cAI.\u201d Don\u2019t worry, I\u2019ve asked Luis to schedule a conference-wide panic at 3 p.m. today. Then we\u2019ll all feel better.<\/p>\n<p style=\"font-weight: 400;\">As with enhanced ebooks, virtual reality, and augmented reality \u2013 all of which were going to kill the publishing star, you\u2019ll remember &#8212; we could spend our time here together in collegial chaotic concern about artificial intelligence or, as Luis and Jos actually have worked out more helpfully, we can listen to Christoph Bl\u00e4si speak to us today here at Readmagine. Christoph comes armed with rational, measured concepts about what AI can and cannot do for books and their publishers.<\/p>\n<p style=\"font-weight: 400;\">In a recent article, the consultant Thad McIlroy has written that \u201cAI is going to enable books to morph into additional revenue-producing media, in ways we\u2019ve never seen before.\u201d His mouth to God\u2019s ear, right?<\/p>\n<p style=\"font-weight: 400;\">This is important because, as McIlroy points out, film, gaming, music, and social media <em>\u201care more important to most adults than reading. Time-use studies show adults spend less than 5 percent of their leisure time reading, and an ever-increasing percentage of their time gaming and watching videos online.\u201d<\/em><\/p>\n<p style=\"font-weight: 400;\">This is why McIlroy tells publishing, \u201cDon\u2019t take your eyes off the entertainment industries\u201d because AI is impacting them too.<\/p>\n<p style=\"font-weight: 400;\">So. In the silo, how well developed are publishing\u2019s relations with cultural and creative institutions that can help contextualize, support, and even market the evolving mission of the book business and its people? The <a href=\"https:\/\/www.internationalpublishers.org\/\">International Publishers Association<\/a> has formed a terrific liaison with the <a href=\"https:\/\/sdgs.un.org\/goals\">United Nations\u2019 Sustainable Development Goals<\/a> team, and that widening collaboration supports publishers who want to become what some of us call \u201cclimate storytellers\u201d &#8212; beginning to reach their true storytelling potential in what may become the proverbial \u201cgreatest story on Earth,\u201d the one story that\u2019s <em>about<\/em> the Earth.<\/p>\n<p style=\"font-weight: 400;\">As we all move through Readmagine\u2019s fine programming here together in Madrid, I want to encourage you to look past the profound and marvelous expertise your own rich experience in publishing brings to this room.<\/p>\n<p style=\"font-weight: 400;\">Look for what you don\u2019t know.<\/p>\n<p style=\"font-weight: 400;\">Listen for ideas and values from other people\u2019s silos \u2013 other people\u2019s skill sets.<\/p>\n<p style=\"font-weight: 400;\">The Viennese philosopher Karl Popper said, <em>\u201cOur knowledge can only be finite, while our ignorance must necessarily be infinite.\u201d<\/em> No matter how good publishing is at what it does, it needs to know what its cultural and creative cousins are doing \u2013 and thus how to work <em>with<\/em> them.<\/p>\n<p style=\"font-weight: 400;\">And Millard Fuller, the founder of Habitat for Humanity, which builds homes for those in need, said, \u201c<em>I<\/em><em>t\u00a0is\u00a0easier\u00a0to\u00a0act\u00a0yourself\u00a0into\u00a0a\u00a0new\u00a0way\u00a0of\u00a0thinking,\u00a0than\u00a0it\u00a0is\u00a0to\u00a0think\u00a0yourself\u00a0into\u00a0a\u00a0new\u00a0way\u00a0of\u00a0acting.\u201d<\/em><\/p>\n<p style=\"font-weight: 400;\">Today in my industry, the generalist journalist is often valued much more keenly than the specialist because this stormy world of polyglot issues calls for fluency in economics, politics, science, medicine, education, law, and I wish for publishing as an industry the same re-evaluation of what the high view offers: more actionable thoughts about what\u2019s possible; more knowledge and less ignorance about the \u201cnearby industries\u201d; a higher drone\u2019s-eye view of the cultural as well as creative landscape; and a sense for the \u201cexperiences\u201d that can give consumers the imaginative blessings of reading without a dogged allegiance to one format or another.<\/p>\n<p style=\"font-weight: 400;\">The pathway to all this is by exploring other people\u2019s skill sets, coming back with new tools, and finding the courage and willingness to innovate with them.<\/p>\n<p><span style=\"font-weight: 400;\">Thanks so much.<\/span><\/p>\n<\/div>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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