{"id":1623,"date":"2022-07-01T07:17:53","date_gmt":"2022-07-01T07:17:53","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1623"},"modified":"2022-07-01T07:17:53","modified_gmt":"2022-07-01T07:17:53","slug":"digital-market-tools-for-the-book-industry-in-readmagine-22","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2022\/07\/01\/digital-market-tools-for-the-book-industry-in-readmagine-22\/","title":{"rendered":"DIGITAL MARKET TOOLS FOR THE BOOK INDUSTRY IN READMAGINE 22"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-e6c7df52c58b7e150e160a09c7e22131\">\n#top .av-special-heading.av-av_heading-e6c7df52c58b7e150e160a09c7e22131{\npadding-bottom:18px;\nfont-size:40px;\n}\nbody .av-special-heading.av-av_heading-e6c7df52c58b7e150e160a09c7e22131 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-e6c7df52c58b7e150e160a09c7e22131 .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-av_heading-e6c7df52c58b7e150e160a09c7e22131 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-e6c7df52c58b7e150e160a09c7e22131 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-e6c7df52c58b7e150e160a09c7e22131 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-e6c7df52c58b7e150e160a09c7e22131 av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_video  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >DIGITAL MARKET TOOLS FOR THE BOOK INDUSTRY IN READMAGINE 22<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='avia-video av-av_video-1576d6615c655f552dad5c7e98113b12 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/dxRJCR0WWf4'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Digital market tools for the book industry\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/dxRJCR0WWf4?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-av_layout_row-edf07c93594a85695fda65c20c2393d8 entry-content-wrapper main_color av-flex-cells  avia-builder-el-2  el_after_av_video  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-3  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-feab96d2ca212fe2c5845c2515871f31\">\n#top .av_textblock_section.av-av_textblock-feab96d2ca212fe2c5845c2515871f31 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-feab96d2ca212fe2c5845c2515871f31 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-weight: 400;\">The motto for this round table in Readmagine was: \u201cOur mission is to build a prosperous future for storytelling and the world of publishing\u201d<em>.<\/em><\/p>\n<p style=\"font-weight: 400;\">This new session of Readmagine 22 begins with the participation of Laura Di Giuseppe on behalf of Tandem Collective, a digital marketing company focused mainly on the promotion of books. Laura introduces herself and shares with us her extensive professional experience prior to her joining Tandem, which is dedicated to the development of digital audiences.<\/p>\n<p style=\"font-weight: 400;\">Di Giuseppe draws attention to the recent changes that have arisen as a result of social networks, how they set trends and the role of the so-called \u00abinfluencers\u00bb in this sector. Readalongs are their main method, with them they seek to create a domino effect that generates enough talk about a book on the networks to create a trend or to draw the attention of its potential audience.<\/p>\n<p style=\"font-weight: 400;\">Then Nathan Hull speaks to us on behalf of Beat Tech. He presents his business proposal as a solution for publishers to certain problems that derive from new consumption models. He adds that the subscription does not imply a single form of consumption but is a means through which the consumer pays to access the content.<\/p>\n<p style=\"font-weight: 400;\">He says that Beat Tech&#8217;s mission is to build a prosperous future for storytelling and publishing.<\/p>\n<p style=\"font-weight: 400;\">His method is to create ecosystems that benefit all parties. They collect information on the different trends in reading habits to learn about the dynamics of the public and that publishers can take advantage of that information.<\/p>\n<p style=\"font-weight: 400;\">One of his conclusions is that this is not a binary and irreconcilable issue, but that everything that is done in the digital world can be used in a positive way in the field of printed publications.<\/p>\n<p style=\"font-weight: 400;\">The next guest is Andrew Rhomberg, founder of Jellybooks. They divide their philosophy into what they call ABC: audience insights, book discovery and cloud reading.<\/p>\n<p style=\"font-weight: 400;\">They collect information before a book is published so that the publisher has the option to change something if the data suggests it will be an improvement.<\/p>\n<p style=\"font-weight: 400;\">They research different aspects:<\/p>\n<p style=\"font-weight: 400;\">-Should this be a lead title?<\/p>\n<p style=\"font-weight: 400;\">-Who is the audience?<\/p>\n<p style=\"font-weight: 400;\">-How to position?<\/p>\n<p style=\"font-weight: 400;\">-What cover?<\/p>\n<p style=\"font-weight: 400;\">They seek feedback from readers regarding the reading experience with specific titles. Another of his strategies, as he explains, consists of using ebooks as a hook for the sale of printed books.<\/p>\n<p style=\"font-weight: 400;\">During the dialogue, moderated by Arantza Larrauri, they addressed issues such as how different it can be to work in different markets due to cultural differences and how these coexist with the arrival of new technologies, or to what extent their vision is not biased based on the audiences they evaluate or the catalogs they work with.<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell 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