{"id":1617,"date":"2022-06-24T07:26:24","date_gmt":"2022-06-24T07:26:24","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1617"},"modified":"2023-06-22T17:38:39","modified_gmt":"2023-06-22T17:38:39","slug":"the-green-publishing-strategy","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2022\/06\/24\/the-green-publishing-strategy\/","title":{"rendered":"THE GREEN PUBLISHING STRATEGY: \u2018\u2018WE HAVE TO BE ONE OF THE LEADERS OF THIS TRANSFORMATION, NOT JUST FOLLOWERS\u2019\u2019"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dk9u69-7cdb4614650630f265e86857136188ad\">\n#top .av-special-heading.av-dk9u69-7cdb4614650630f265e86857136188ad{\npadding-bottom:18px;\nfont-size:40px;\n}\nbody .av-special-heading.av-dk9u69-7cdb4614650630f265e86857136188ad .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-dk9u69-7cdb4614650630f265e86857136188ad .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-dk9u69-7cdb4614650630f265e86857136188ad .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-dk9u69-7cdb4614650630f265e86857136188ad .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-dk9u69-7cdb4614650630f265e86857136188ad .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-dk9u69-7cdb4614650630f265e86857136188ad av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_video  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >THE GREEN PUBLISHING STRATEGY: WE HAVE TO BE ONE OF THE LEADERS OF THIS TRANSFORMATION, NOT JUST FOLLOWERS\u2019<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='avia-video av-ctah1d-d92b3c59a6b082c8f7628cb086cc2f62 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/NmH6iKyd13g'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"The green publishing strategy\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/NmH6iKyd13g?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-asjy29-59d97f2357a264d61f11dbac66a004a9 entry-content-wrapper main_color av-flex-cells  avia-builder-el-2  el_after_av_video  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8h6ei9-cd436ed11d89405aa1001600b7c7271e\">\n.flex_cell.av-8h6ei9-cd436ed11d89405aa1001600b7c7271e{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-8h6ei9-cd436ed11d89405aa1001600b7c7271e{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-8h6ei9-cd436ed11d89405aa1001600b7c7271e av-gridrow-cell av_one_fifth no_margin  avia-builder-el-3  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf\">\n.flex_cell.av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-7pg8v5-2cc43166a36e5998a61698518f1b4aaf av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5tsre9-e13d8236cf94ad815ee814d228145c4d\">\n#top .av_textblock_section.av-5tsre9-e13d8236cf94ad815ee814d228145c4d .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-5tsre9-e13d8236cf94ad815ee814d228145c4d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-weight: 400;\">Michiel Kolman, Juan Mera and Patxi Beascoa, who acts as moderator, take part in this colloquium on sustainability and the relationship between the publishing industry and ecological policies.<\/p>\n<p style=\"font-weight: 400;\">The session begins with a presentation by Michiel Kolman, Senior Vice President at Elsevier, representing the IPA (International Publishers Association). Kolman sets out the responsibilities of publishers in relation to sustainability and lists two main objectives that can be broken down into more specific ones. The first would be to become a responsible organization (that is, one that has fair labor policies, that values \u200b\u200bdiversity and inclusion, and that has work dynamics that are considerate of the environment); the second is to be a catalyst for change (publish content related to the global agenda, work on the SDGs [Sustainable Development Goals] to catalog and promote content, organize projects and collaborations).<\/p>\n<p style=\"font-weight: 400;\">The SDG Publishers Compact is a declaration and an alliance that brings together different publishing firms that want to be part of the sustainable commitment. Joining it means establishing ecological policies in line with the precepts of the SDGs.<\/p>\n<p style=\"font-weight: 400;\">Kolman then lists some of the main implications of this pact, including prioritizing sustainability, raising awareness, and taking action.<\/p>\n<p style=\"font-weight: 400;\">In 2018, the IPA conducted a survey among its members to find out which objectives seemed to be top priorities to them: quality education, gender equality, peace and justice, responsible production and consumption, climate action and collaboration to achieve these objectives.<\/p>\n<p style=\"font-weight: 400;\">The conclusion is that we live in an unstable climate, which suggests that there are three approaches to climate action:<\/p>\n<p style=\"font-weight: 400;\">-Direct emissions that are emitted from resources that companies own directly.<\/p>\n<p style=\"font-weight: 400;\">-Indirect emissions of own resources.<\/p>\n<p style=\"font-weight: 400;\">-The indirect emissions of resources that are not ours but are part of the same network as us.<\/p>\n<p style=\"font-weight: 400;\">The role of collaboration in climate action and IPA&#8217;s ideas for the sustainability subcommittee are explained by sharing resources and setting sustainability standards. Differentiate between what can be done within the sector and outside.<\/p>\n<p style=\"font-weight: 400;\">Triggering a climate action may require the following:<\/p>\n<p style=\"font-weight: 400;\">-Take action now: the technology exists.<\/p>\n<p style=\"font-weight: 400;\">-Responsibility of everyone across the sector.<\/p>\n<p style=\"font-weight: 400;\">-Check the feasibility of the proposals now.<\/p>\n<p style=\"font-weight: 400;\">Next it is the turn Juan Mera, the director of supply chains at Grupo Planeta, who shares with us that he has more than 20 years of experience in the publishing sector but that he is happy to still be here at this time because it is a time of change and challenges about which he will now speak to us.<\/p>\n<p style=\"font-weight: 400;\">He divides his presentation into three parts. The first deals with the fact that sustainability is not a passing trend but rather a philosophy that is here to stay. In the second part he lists the sustainability problems that the publishing sector will have to face. Finally, in part three, he shares some insights on how an environmentally friendly approach can result in profits and growth for the industry.<\/p>\n<p style=\"font-weight: 400;\">He points out that publishers have to lead this transformation, not just follow it.<\/p>\n<p style=\"font-weight: 400;\">Patxi Beascoa, the CEO of Penguin Random House, begins the discussion with brief but effective questions on the issue: what are the main steps to follow? How much courage will it take to dare to walk in this direction? After a few minutes of debate, other questions are asked, such as to what extent readers demand sustainability policies.<\/p>\n<p style=\"font-weight: 400;\">Dr. Michiel Kolman is Senior VP and Academic Ambassador at Elsevier and former President of the International Publishers Association (IPA) where he now chairs Inclusive Publishing and Literacy. Michiel also serves on the Federation of European Publishers (FEP) board. Since joining Elsevier in 1995, he has held various core publishing roles in Amsterdam and Tokyo. \u00a0Prior to Elsevier, he worked for Wolters Kluwer in a division that is now part of Springer Nature. He holds a degree from Leiden University in the Netherlands and a PhD in astrophysics from Columbia University in New York, where he studied with a Fulbright scholarship. Michiel is co-chair of Workplace Pride supporting LGBTIQ+ workplace inclusion internationally.<\/p>\n<p style=\"font-weight: 400;\">Juan Mera is Director Supply Chain y Transformaci\u00f3n Digital sector editorial at Grupo Planeta, the group where he has developed different projects and departments during more thab twenty years. Previously he was the Director of Planeta in Portugal (2008 -2019), Director of International Expansion, Managing director of Don Quixote.<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da\">\n.flex_cell.av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-4o1ugh-d01cb9cabd2783b284be252c2a8ad6da av-gridrow-cell av_one_fifth no_margin  avia-builder-el-6  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1617'><div class='entry-content-wrapper clearfix'>\n<div  class='av-social-sharing-box av-2l40jl-fc657a5d4109edb166beabe7d2d69df2 av-social-sharing-box-default  avia-builder-el-7  el_after_av_layout_row  avia-builder-el-no-sibling  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Compartir esta entrada<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/renodo.org\/en\/2022\/06\/24\/the-green-publishing-strategy\/&#038;t=THE%20GREEN%20PUBLISHING%20STRATEGY%3A%20%E2%80%98%E2%80%98WE%20HAVE%20TO%20BE%20ONE%20OF%20THE%20LEADERS%20OF%20THIS%20TRANSFORMATION%2C%20NOT%20JUST%20FOLLOWERS%E2%80%99%E2%80%99' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en Facebook'><span class='avia_hidden_link_text'>Compartir en Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en X\" href='https:\/\/twitter.com\/share?text=THE%20GREEN%20PUBLISHING%20STRATEGY%3A%20%E2%80%98%E2%80%98WE%20HAVE%20TO%20BE%20ONE%20OF%20THE%20LEADERS%20OF%20THIS%20TRANSFORMATION%2C%20NOT%20JUST%20FOLLOWERS%E2%80%99%E2%80%99&#038;url=https:\/\/renodo.org\/en\/?p=1617' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en X'><span class='avia_hidden_link_text'>Compartir en X<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Compartir por correo\" href='mailto:?subject=THE%20GREEN%20PUBLISHING%20STRATEGY%3A%20%E2%80%98%E2%80%98WE%20HAVE%20TO%20BE%20ONE%20OF%20THE%20LEADERS%20OF%20THIS%20TRANSFORMATION%2C%20NOT%20JUST%20FOLLOWERS%E2%80%99%E2%80%99&#038;body=https:\/\/renodo.org\/en\/2022\/06\/24\/the-green-publishing-strategy\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir por correo'><span class='avia_hidden_link_text'>Compartir por correo<\/span><\/a><\/li><\/ul><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[3,4,21],"tags":[],"class_list":["post-1617","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-home","category-ideas","category-ideasen","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/comments?post=1617"}],"version-history":[{"count":2,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1617\/revisions"}],"predecessor-version":[{"id":1673,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1617\/revisions\/1673"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media\/1613"}],"wp:attachment":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media?parent=1617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/categories?post=1617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/tags?post=1617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}