{"id":1596,"date":"2022-06-13T17:55:13","date_gmt":"2022-06-13T17:55:13","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1596"},"modified":"2022-06-13T17:55:13","modified_gmt":"2022-06-13T17:55:13","slug":"johanna-brinton","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2022\/06\/13\/johanna-brinton\/","title":{"rendered":"JOHANNA BRINTON: COLLABORATION BETWEEN PUBLISHERS AND LIBRARIES AROUND READERS ENGAGEMENT"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-6539d06e86e6c88ca98a6131c9330dbb\">\n#top .av-special-heading.av-av_heading-6539d06e86e6c88ca98a6131c9330dbb{\npadding-bottom:18px;\nfont-size:40px;\n}\nbody .av-special-heading.av-av_heading-6539d06e86e6c88ca98a6131c9330dbb .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-6539d06e86e6c88ca98a6131c9330dbb .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-av_heading-6539d06e86e6c88ca98a6131c9330dbb .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-6539d06e86e6c88ca98a6131c9330dbb .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-6539d06e86e6c88ca98a6131c9330dbb .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-6539d06e86e6c88ca98a6131c9330dbb av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_video  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >JOHANNA BRINTON: COLLABORATION BETWEEN PUBLISHERS AND LIBRARIES AROUND READERS ENGAGEMENT <\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='avia-video av-av_video-4c30fd4896032a108f1bd87a1fe505f9 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/eYYiSzR3HyI'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Johanna Brinton\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/eYYiSzR3HyI?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-av_layout_row-edf07c93594a85695fda65c20c2393d8 entry-content-wrapper main_color av-flex-cells  avia-builder-el-2  el_after_av_video  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-3  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-feab96d2ca212fe2c5845c2515871f31\">\n#top .av_textblock_section.av-av_textblock-feab96d2ca212fe2c5845c2515871f31 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-feab96d2ca212fe2c5845c2515871f31 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-weight: 400;\">This year\u2019s Readmagine event featured long-time guest Johanna Brinton who delivered a detailed introduction into OverDrive.<\/p>\n<p style=\"font-weight: 400;\">In this video she explains how OverDrive acts as a middle-man between publishers and libraries. Though based in the US, the company operates across the world in over 100 countries and counting. OverDrive\u2019s leading big catalogue of ebooks is available to libraries which she distinguishes in the following categories:<\/p>\n<ol>\n<li style=\"font-weight: 400;\">Public libraries: Over 22,000 libraries (both major to local libraries)<\/li>\n<li style=\"font-weight: 400;\">Schools (primary and secondary): 55,000 schools<\/li>\n<li style=\"font-weight: 400;\">Academic, corporate, government, legal and special libraries: 1,500 + partner libraries including those serving prison inmates.<\/li>\n<\/ol>\n<p style=\"font-weight: 400;\">OverDrive Marketplace, with over 4 million books available, holds the title as the leading inventory of not only e-books but also magazines and audiobooks to name a few. OverDrive Marketplace is where libraries or schools purchase access to the catalogue. Pricing, access models and terms are all set by publishers and suppliers.<\/p>\n<p style=\"font-weight: 400;\">Brinton also explains the variety of different access models:<\/p>\n<ul>\n<li>One Copy \/ One User: One patron at a time for each unit in collection.<\/li>\n<li>OverDrive Max (newly added): A purchased bundle of loans at a bulk discount available to readers when needed (most often 100 units).<\/li>\n<li>Simultaneous Use \u2013 Single Title (STSU): Set price for all readers of a school or library for typically one year.<\/li>\n<li>Simultaneous Use \u2013 Plan (25 titles): Set price for a collection of simultaneous access titles.<\/li>\n<li>Cost Per Circ or loan (CPC): Library incurs a charge for every loan. Limited to one patron at a time, and each circulation generates a fee.<\/li>\n<li>Class Set (EDU only): Access limited by single assignment &amp; time limit, such as 30 days.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">This description shows the diversification in business models that OverDrive has experienced during past years (click <a href=\"https:\/\/renodo.org\/en\/2018\/08\/30\/in-search-of-balance-library-market-and-e-content\/\">video<\/a> \u00a0to watch Brinton\u2019s 2018 presentation), making this company a solution adaptable to different conditions within library networks.<\/p>\n<p style=\"font-weight: 400;\">One important statement made by Brinton was about the interaction between publishers, platforms, libraries and readers. She argues that reader interest and engagement \u201cis the most important part here and the biggest opportunity for both parties to work together\u201d because \u201clibraries are a very unique space in the community and the type of activities and the type of engagement across every social economic layer in that community in an area where working in the interest of the community and around books there is a closer collaboration that could happen between publishers and libraries\u201d.<\/p>\n<p style=\"font-weight: 400;\">This video contains an impressive amount of specific details and powerful data shared by Brinton using the large information assets of OverDrive.<\/p>\n<p style=\"font-weight: 400;\">Johanna Brinton Abela is Senior Regional Manager EMEA, Global Libraries and Education at Overdrive working closely with publishers to make their digital content available for distribution to libraries. With over 18 years\u2019 experience in dealing with digital content and publishing, Johanna is immersed within the diverse European publishing scene and aggregates the largest multilingual catalogue in the world. Johanna is passionate about books and reads three or four books a week in their original languages. OverDrive is the leading digital reading platform for libraries and schools worldwide. Libby, the highly rated \u201cone-tap reading app\u201d for libraries, was named one of Google Play\u2019s Best Apps of 2017. OverDrive is dedicated to \u201ca world enlightened by reading\u201d by delivering the industry\u2019s largest catalogue of eBooks, audiobooks and other digital media to a growing network of 40,000 libraries and schools in 70 countries. Founded in 1986, OverDrive is based in Cleveland, Ohio USA. OverDrive became a Certified B Corporation in 2017.<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-6  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div><\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1596'><div class='entry-content-wrapper clearfix'><div  class='av-social-sharing-box av-av_social_share-ab1295240bea1d1200dd92c8b0db438f av-social-sharing-box-default  avia-builder-el-7  el_after_av_layout_row  avia-builder-el-no-sibling  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Compartir esta entrada<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/renodo.org\/en\/2022\/06\/13\/johanna-brinton\/&#038;t=JOHANNA%20BRINTON%3A%20COLLABORATION%20BETWEEN%20PUBLISHERS%20AND%20LIBRARIES%20AROUND%20READERS%20ENGAGEMENT' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en Facebook'><span class='avia_hidden_link_text'>Compartir en Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en X\" href='https:\/\/twitter.com\/share?text=JOHANNA%20BRINTON%3A%20COLLABORATION%20BETWEEN%20PUBLISHERS%20AND%20LIBRARIES%20AROUND%20READERS%20ENGAGEMENT&#038;url=https:\/\/renodo.org\/en\/?p=1596' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en X'><span class='avia_hidden_link_text'>Compartir en X<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Compartir por correo\" href='mailto:?subject=JOHANNA%20BRINTON%3A%20COLLABORATION%20BETWEEN%20PUBLISHERS%20AND%20LIBRARIES%20AROUND%20READERS%20ENGAGEMENT&#038;body=https:\/\/renodo.org\/en\/2022\/06\/13\/johanna-brinton\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir por correo'><span class='avia_hidden_link_text'>Compartir por correo<\/span><\/a><\/li><\/ul><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[3,4,21],"tags":[],"class_list":["post-1596","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-home","category-ideas","category-ideasen","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/comments?post=1596"}],"version-history":[{"count":1,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1596\/revisions"}],"predecessor-version":[{"id":1597,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1596\/revisions\/1597"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media\/1595"}],"wp:attachment":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media?parent=1596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/categories?post=1596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/tags?post=1596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}