{"id":1568,"date":"2022-06-11T07:57:01","date_gmt":"2022-06-11T07:57:01","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1568"},"modified":"2022-06-11T08:26:02","modified_gmt":"2022-06-11T08:26:02","slug":"tom-morris","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2022\/06\/11\/tom-morris\/","title":{"rendered":"TOM MORRIS: PEOPLE ARE SPENDING MORE TIME ACROSS DIFFERENT MEDIA"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-3fc6fd14cde1131a39b0803b5a007f5e\">\n#top .av-special-heading.av-av_heading-3fc6fd14cde1131a39b0803b5a007f5e{\npadding-bottom:18px;\nfont-size:40px;\n}\nbody .av-special-heading.av-av_heading-3fc6fd14cde1131a39b0803b5a007f5e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-3fc6fd14cde1131a39b0803b5a007f5e .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-av_heading-3fc6fd14cde1131a39b0803b5a007f5e .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-3fc6fd14cde1131a39b0803b5a007f5e .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-3fc6fd14cde1131a39b0803b5a007f5e .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-3fc6fd14cde1131a39b0803b5a007f5e av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_video  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >TOM MORRIS: PEOPLE ARE SPENDING MORE TIME ACROSS DIFFERENT MEDIA<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='avia-video av-av_video-d2508be43d30988c7041579b83fb7270 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/L5DUPktXUyM'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Tom Morris\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/L5DUPktXUyM?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-av_layout_row-edf07c93594a85695fda65c20c2393d8 entry-content-wrapper main_color av-flex-cells  avia-builder-el-2  el_after_av_video  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-3  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-feab96d2ca212fe2c5845c2515871f31\">\n#top .av_textblock_section.av-av_textblock-feab96d2ca212fe2c5845c2515871f31 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-feab96d2ca212fe2c5845c2515871f31 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-weight: 400;\">Global Web Index has been a recurrent guest throughout past Readmagine events. At this year\u2019s conference, Tom Morris &#8211; Senior Trends Analyst at GWI- shared a plethora of compelling data and analysis regarding trends in media content across the world.<\/p>\n<p style=\"font-weight: 400;\">Specifically, different perspectives of media consumption and how consumers have been shifting from one type of media to another during the past few years.<\/p>\n<p style=\"font-weight: 400;\">Morris focused on the following five different types of media consumption:<\/p>\n<ul>\n<li>Video<\/li>\n<li>Social media<\/li>\n<li>Gaming<\/li>\n<li>Reading<\/li>\n<li>Audio<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">The data collected by GWI shows that since the pandemic, there has been an increased competitiveness between different media platforms. This fight centres around retaining consumer attention: labelled \u2018the attention economy\u2019. Leisure time used to be dictated by one\u2019s schedule whereas today we have a myriad of ways to spend time thus changing the media\u2019s battleground as companies no longer compete with others of the same type of but with others too. The following excerpt from a Netflix share holder letter explains this new landscape: \u201cWe compete with Fortnite more than HBO\u201d.<\/p>\n<p style=\"font-weight: 400;\">During the pandemic people spent more time online thus consuming more media than ever. Although the amount of time online could decrease after the crisis, there has nonetheless been a great change in attitude, \u201ca quite astonishing effect in the way people see the world, because now more than the half of people prefer to spend their time online than in the real world\u201d in the words of Morris.<\/p>\n<p style=\"font-weight: 400;\">This new environment means that media outlets have to strive towards being more engaging, adopting new value propositions and learning from each other. This is exactly why Readmagine was created for: to learn from other media or industries.<\/p>\n<p style=\"font-weight: 400;\">Regarding books Morris explains that there is \u201ca massive interest on books, but not as many people buying them\u201d, nevertheless books are of the leading arts, culture and media interests that people around the world seek, even more than gaming or watching sports.<\/p>\n<p style=\"font-weight: 400;\">You can follow this very interesting presentation by Tom Morris in this video.<\/p>\n<p style=\"font-weight: 400;\">Morris underlined three main ideas as a recap of his thought-provoking presentation:<\/p>\n<ul>\n<li>People are spending more time across the different types of media, particularly online content.<\/li>\n<li>Brands and services are branching out into new territories in order to remain competitive and attract new consumers.<\/li>\n<li>Metaverse spaces will rise in popularity as a result. Accommodating all kinds of online media in one \u2018hybrid\u2019 platform.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Tom Morris is a Senior Trends Analyst at GWI, a market research company running the world\u2019s largest ongoing survey on the digital consumer. He analyses this rich dataset, alongside other material, in order to uncover the latest trends and insights in media and beyond.<\/p>\n<p style=\"font-weight: 400;\">Specialising in gaming, he regularly speaks to journalists and publications around the world about how the landscape is ever-changing \u2013 particularly after the pandemic.<\/p>\n<p style=\"font-weight: 400;\">Prior to joining GWI, Tom was an MA student studying English language and literature. During this time he wrote his thesis on the representation of fatherhood in US animated television, working alongside a team of PHD students to further investigate the portrayal of gender and masculinity in media.<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-6  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div><\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1568'><div class='entry-content-wrapper clearfix'><div  class='av-social-sharing-box av-av_social_share-ab1295240bea1d1200dd92c8b0db438f av-social-sharing-box-default  avia-builder-el-7  el_after_av_layout_row  avia-builder-el-no-sibling  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Compartir esta entrada<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/renodo.org\/en\/2022\/06\/11\/tom-morris\/&#038;t=TOM%20MORRIS%3A%20PEOPLE%20ARE%20SPENDING%20MORE%20TIME%20ACROSS%20DIFFERENT%20MEDIA' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en Facebook'><span class='avia_hidden_link_text'>Compartir en Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en X\" href='https:\/\/twitter.com\/share?text=TOM%20MORRIS%3A%20PEOPLE%20ARE%20SPENDING%20MORE%20TIME%20ACROSS%20DIFFERENT%20MEDIA&#038;url=https:\/\/renodo.org\/en\/?p=1568' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en X'><span class='avia_hidden_link_text'>Compartir en X<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Compartir por correo\" href='mailto:?subject=TOM%20MORRIS%3A%20PEOPLE%20ARE%20SPENDING%20MORE%20TIME%20ACROSS%20DIFFERENT%20MEDIA&#038;body=https:\/\/renodo.org\/en\/2022\/06\/11\/tom-morris\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir por correo'><span class='avia_hidden_link_text'>Compartir por correo<\/span><\/a><\/li><\/ul><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1560,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[3,4,21],"tags":[],"class_list":["post-1568","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-home","category-ideas","category-ideasen","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/comments?post=1568"}],"version-history":[{"count":2,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1568\/revisions"}],"predecessor-version":[{"id":1572,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1568\/revisions\/1572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media\/1560"}],"wp:attachment":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media?parent=1568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/categories?post=1568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/tags?post=1568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}