{"id":1565,"date":"2022-06-11T07:47:30","date_gmt":"2022-06-11T07:47:30","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1565"},"modified":"2022-06-11T07:47:30","modified_gmt":"2022-06-11T07:47:30","slug":"roberta-franceschetti","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2022\/06\/11\/roberta-franceschetti\/","title":{"rendered":"ROBERTA FRANCESCHETTI: TEAR DOWN FENCES AND CURATE YOUR STORIES ACROSS DIFFERENT MEDIA"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-7def0473e105c299f208b8b0e85b5497\">\n#top .av-special-heading.av-av_heading-7def0473e105c299f208b8b0e85b5497{\npadding-bottom:18px;\nfont-size:40px;\n}\nbody .av-special-heading.av-av_heading-7def0473e105c299f208b8b0e85b5497 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-7def0473e105c299f208b8b0e85b5497 .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-av_heading-7def0473e105c299f208b8b0e85b5497 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-7def0473e105c299f208b8b0e85b5497 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-7def0473e105c299f208b8b0e85b5497 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-7def0473e105c299f208b8b0e85b5497 av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_video  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >ROBERTA FRANCESCHETTI: TEAR DOWN FENCES AND CURATE YOUR STORIES ACROSS DIFFERENT MEDIA<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='avia-video av-av_video-cc7c2b710ea266b881596c86c9fc1b84 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/1pAFBdslDxg'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Roberta Franceschetti\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/1pAFBdslDxg?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-av_layout_row-edf07c93594a85695fda65c20c2393d8 entry-content-wrapper main_color av-flex-cells  avia-builder-el-2  el_after_av_video  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-3  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-feab96d2ca212fe2c5845c2515871f31\">\n#top .av_textblock_section.av-av_textblock-feab96d2ca212fe2c5845c2515871f31 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-feab96d2ca212fe2c5845c2515871f31 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-weight: 400;\">The content consultant and analyst Roberta Franceschetti offered in Readmagine 22 a presentation on the last trends of younger generations in consumption of content. She shared very specific insights about the new relation of kids and teenagers with books, comics, webtoons, TV or manga and how there is an increasing trend of transmedia consumption.<\/p>\n<p style=\"font-weight: 400;\">In this video you can follow the remarkable presentation by Franceschetti and discover some of the emerging trends and her suggestions about the impact on the business models and reading habits.<\/p>\n<p style=\"font-weight: 400;\">For the teenagers we are in a visual age in which hybrid modes of communication are natural, such as memes chats and with the spread of Iconotexts there is a need of new skills for decoding and specific reading skills. We can see that those \u201cIconotexts on social media are popular with Gen Z, such as <em>TikTok<\/em> and <em>IG<\/em>, where you have images and videos complemented by text captions\u201d. According to Franceschetti the reason behind the increasing success of comics and graphic novels among kids and children is because the share or require the same reading skills.<\/p>\n<p style=\"font-weight: 400;\">The first takeaway is \u201cthat we should engage readers with different reading experiences and conversations which are meaningful for them, which use codes they are familiar with and which they like\u201d.<\/p>\n<p style=\"font-weight: 400;\">Within this context the so called \u201cdeep reading\u201d is typically a lonely experience with a novel on a print book. The new experience are cases as <em>Wattpad<\/em> which manages to have kids and young adults reading long novels online and, what is more relevant,\u00a0 transforming deep reading into a social experience. They don\u00b4t read alone, but together with 94 million readers (the founder of Wattpad, Allen Lau, said that readers spend more time reading comments that the text itself).<\/p>\n<p style=\"font-weight: 400;\">Franceschetti pointed that something similar is happening with <em>Webtoon<\/em>, the most important publishing and self-publishing platform for webtoons. The webtoons have a totally different format and this is probably the reason why it is not that easy to adapt them to a graphic novel format; in webtoon users can read, comment, translate and create their own stories.<\/p>\n<p style=\"font-weight: 400;\">If on a webtoon episode, you can find thousands of thread of comments, with hundreds of answers and reactions by other readers, there is little doubt that this kind of reading becomes a social experience. There is interaction between readers and the interaction between the author and the audience, because in webtoon or in social media readers ask for more information, plot, come up with theories or make predictions. A cartoonist might apologize for publication delays, could introduce new projects and open Q&amp;A sessions, because authors need to nurture the relationship as it is linked to story\u2019s ranking (number of subscriptions, reads, likes and comments).<\/p>\n<p style=\"font-weight: 400;\">The second Franceschetti\u2019s conclusion is that \u201cwe should engage readers with a social experience, a space or a moment in which they can talk about the stories they love and create new narratives starting from the stories they like\u201d.<\/p>\n<p style=\"font-weight: 400;\">This trend has consequences for the type of business models that are emerging. This is the case of pay per view model, based on the desire to continue reading a story the readers like. As Roberta Franceschetti underlined \u201cthe serial structure fits perfectly with this model\u201d, fuelled by cliff-hangers of tv series productions. In the case of finished stories, the first episodes are for free and the following go in a daily pass. In the case of ongoing stories, the new episodes are released for free once a week.<\/p>\n<p style=\"font-weight: 400;\"><em>Webtoon<\/em> is a partner of <em>Patreon<\/em>, a platform that delivers exclusive content only for paying fans (previews, preparatory sketches, additional content and \u201cnon-canon\u201d and \u201cadult\u201d versions). This model implies different levels of payment both for the author and for fans.<\/p>\n<p style=\"font-weight: 400;\">The third conclusion offered by Franceschetti was: \u201cNurture your readers with exclusive content and experiment with new business models\u201d.<\/p>\n<p style=\"font-weight: 400;\">The most successful narrative worlds tend to migrate and adapt (from book to film, from TV series to video game &#8230;) and webtoons are no exception. For instance, <em>Lore Olympus<\/em>, from webtoon to graphic novel or the manga <em>The Tower of God<\/em> into an anime on Warner Media&#8217;s Crunchyroll platform, or the webtoon <em>Sweet Home<\/em> of the zombie thriller genre, into a Netflix live action TV series. In fact, Netflix has a tag: \u201cKorean Dramas based on webtoon\u201d. The community of fans supporting these stories encourages film studios to invest in TV series and films.<\/p>\n<p style=\"font-weight: 400;\">The success achieved by Lore Olympus probably convinced Webtoon to announce <em>Unscrolled<\/em>, a project which plans to publish some of the most successful series, such as <em>True Beauty<\/em>, <em>Tower of God<\/em> (already published as a manga) and <em>Cursed Princess Club<\/em>. It was conceived jointly with <em>WattpadBooks<\/em>, the division that publishes the most read stories on <em>Wattpad<\/em>.<\/p>\n<p style=\"font-weight: 400;\">The fourth takeaway from Franceschetti: \u201ctear down fences and curate your stories across different media\u201d.<\/p>\n<p style=\"font-weight: 400;\">Each year <em>Wattpad <\/em>is publishing data on the reading trends on its platform, but the 2021 information was less extensive and interesting, they seem to be less willing to share for free insights on users, because the data are their \u201csuperpowers\u201d, data are precious, they are a key feature of Wattpad business.<\/p>\n<p style=\"font-weight: 400;\"><em>Wattpad <\/em>collects and analyse data to find potentially successful stories. They use machine learning to discover great stories; they use mathematical models to analyse language, to find stories similar to past hits or to evaluate readability. This is used not only to find new bestsellers on <em>Wattpad<\/em>, but also to identify stories that can be published through <em>Wattpad <\/em>books or become a movie or a tv series.<\/p>\n<p style=\"font-weight: 400;\"><em>Wattpad<\/em> is not the only platform that is using data to identify potentially successful content: <em>Epic!<\/em> Is a digital reading platform which targets children and kids up to 12 years old. It includes 40,000 books by publishers across the world. It has launched in 2019 <em>Epic Originals<\/em> as a project of exclusive books devised to meet children preferences, according to reading data collected by the platform.<\/p>\n<p style=\"font-weight: 400;\">This is another conclusion: content sharing platforms have extended their role: from content distributors to producers of original content.<\/p>\n<p style=\"font-weight: 400;\">What happens if the ones who have data and insights of media consumers start to produce content?<\/p>\n<p style=\"font-weight: 400;\">Roberta Franceschetti has been working in publishing and children\u2019s media for the past 20 years. She co-founded Mamam\u00f2, a website that promotes media education for children, and ContentMakers, a creative studio that produces content for kids and families across different media.<\/p>\n<p style=\"font-weight: 400;\">A journalist and content creator, she graduated in literature and earned a Master of Arts in Design History at the Royal College of Art, London and a postgraduate specialization in digital publishing at the Politecnico di Milano. She\u2019s been a member of the jury of the BolognaRagazzi Digital Award (Bologna Children\u2019s Book Fair).<\/p>\n<p style=\"font-weight: 400;\">Roberta is co-author of \u00abYoutuber. Manuale per aspiranti creator\u00bb (Editoriale Scienza), a children\u2019s guide to Youtube and videomaking, and \u00abEducare ai nuovi media. Percorsi di cittadinanza digitale per l\u2019educazione civica\u00bb (Pearson Academy) a media education guide for teachers. She\u2019s also co-author of the story of the animated series \u00abMeteoHeroes\u00bb.<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-6  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div><\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1565'><div class='entry-content-wrapper clearfix'><div  class='av-social-sharing-box av-av_social_share-ab1295240bea1d1200dd92c8b0db438f av-social-sharing-box-default  avia-builder-el-7  el_after_av_layout_row  avia-builder-el-no-sibling  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Compartir esta entrada<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/renodo.org\/en\/2022\/06\/11\/roberta-franceschetti\/&#038;t=ROBERTA%20FRANCESCHETTI%3A%20TEAR%20DOWN%20FENCES%20AND%20CURATE%20YOUR%20STORIES%20ACROSS%20DIFFERENT%20MEDIA' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en Facebook'><span class='avia_hidden_link_text'>Compartir en Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en X\" href='https:\/\/twitter.com\/share?text=ROBERTA%20FRANCESCHETTI%3A%20TEAR%20DOWN%20FENCES%20AND%20CURATE%20YOUR%20STORIES%20ACROSS%20DIFFERENT%20MEDIA&#038;url=https:\/\/renodo.org\/en\/?p=1565' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en X'><span class='avia_hidden_link_text'>Compartir en X<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Compartir por correo\" href='mailto:?subject=ROBERTA%20FRANCESCHETTI%3A%20TEAR%20DOWN%20FENCES%20AND%20CURATE%20YOUR%20STORIES%20ACROSS%20DIFFERENT%20MEDIA&#038;body=https:\/\/renodo.org\/en\/2022\/06\/11\/roberta-franceschetti\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir por correo'><span class='avia_hidden_link_text'>Compartir por correo<\/span><\/a><\/li><\/ul><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[3,4,21],"tags":[],"class_list":["post-1565","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-home","category-ideas","category-ideasen","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/comments?post=1565"}],"version-history":[{"count":1,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1565\/revisions"}],"predecessor-version":[{"id":1566,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1565\/revisions\/1566"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media\/1558"}],"wp:attachment":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media?parent=1565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/categories?post=1565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/tags?post=1565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}