{"id":1533,"date":"2022-01-08T11:49:44","date_gmt":"2022-01-08T11:49:44","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1533"},"modified":"2022-01-08T11:49:44","modified_gmt":"2022-01-08T11:49:44","slug":"omnichannel-strategies-of-bookstores-in-europe","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2022\/01\/08\/omnichannel-strategies-of-bookstores-in-europe\/","title":{"rendered":"OMNICHANNEL STRATEGIES OF BOOKSTORES IN EUROPE"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-45b0cbeec2cdc91ed9fb06711c32cc3e\">\n#top .av-special-heading.av-av_heading-45b0cbeec2cdc91ed9fb06711c32cc3e{\npadding-bottom:18px;\nfont-size:40px;\n}\nbody .av-special-heading.av-av_heading-45b0cbeec2cdc91ed9fb06711c32cc3e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-45b0cbeec2cdc91ed9fb06711c32cc3e .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-av_heading-45b0cbeec2cdc91ed9fb06711c32cc3e .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-45b0cbeec2cdc91ed9fb06711c32cc3e .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-45b0cbeec2cdc91ed9fb06711c32cc3e .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-45b0cbeec2cdc91ed9fb06711c32cc3e av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_video  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >OMNICHANNEL STRATEGIES OF BOOKSTORES IN EUROPE<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='avia-video av-av_video-dee06a4e2f2d820ca50e0c15f6621fa0 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/27fniMpcwV8'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Omnichannel strategies of bookstores in Europe\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/27fniMpcwV8?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-av_layout_row-edf07c93594a85695fda65c20c2393d8 entry-content-wrapper main_color av-flex-cells  avia-builder-el-2  el_after_av_video  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-3  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-feab96d2ca212fe2c5845c2515871f31\">\n#top .av_textblock_section.av-av_textblock-feab96d2ca212fe2c5845c2515871f31 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-feab96d2ca212fe2c5845c2515871f31 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>One of the sessions of Readmagine 21 was devoted\u00a0to the bookshops under the title of\u00a0 \u00abThe hybrid bookshop\u00bb, focused on presenting the challenges of the book outlets within\u00a0the pandemic crisis and the new models to compete with the big platforms. Enrique Pascual, Director of Marcial Pons booksellers and President of the Madrid Bookseller Association, moderated the session with the participation of Fabian Paagman, Director-owner of Paagman Bookshops and co-president of the European and International Booksellers Federation\u00a0and Alberto Rivolta, Chief Executive Officer retail and COO Feltrinelli Group.<\/p>\n<p>Enrique Pascual opened the conversation by saying that \u00abBookstores can change but our main task remains, I mean, we sell books, we have to know our customers, we have to select the book for our customers and we have to put the books in the way our customers like; that&#8217;s our main task\u00bb. Later on the three of the speakers talked about the chances of smaller bookshops than Feltrinelli or Paagman to implement omnichannel strategies.<\/p>\n<p>You can follow their conversation on this video and listen to different ideas and answers to the questions from the audience.<\/p>\n<p>Enrique Pascual Pons has developed his entire professional career in Marcial Pons, where he has held different positions until he became the current Director of Bookstores and Counselor of the publishing houses of Law and History. He is currently the President of the Madrid Booksellers Guild and the Madrid Book Fair. He has been a member of the Board of Directors of the Madrid Publishers Association for seven years, where he has coordinated the Scientific, Technical and Academic Publishers Commission. Professor of the Master of Cultural Management at the Universidad Carlos III. Author of different articles for Trama y Texturas magazine and the book \u201cBuild loyalty through the profession\u201d, published by Fundaci\u00f3n GSR.<\/p>\n<p>Fabian Paagman is Director-owner of family business Paagman bookshops: 4 stores in The Hague and surroundings (Netherlands). A fifth store will be added in April 2022. Together with his sister, he is the third generation to manage this completely independent family business with approximately 130 employees. In addition, since 2012 Fabian is executive-committee member of the European and International Booksellers Federation (EIBF) and since 2014 involved in the position of co-president. Through its member associations, EIBF speaks on behalf of more than 25,000 individual booksellers. In this capacity, EIBF is the legitimate voice of booksellers in Europe and worldwide.<\/p>\n<p>Alberto Rivolta is\u00a0Chief Executive Officer retail and COO Feltrinelli Group. Graduated in Management Engineering at Polytechnic of Milan, he began his career as a strategic management consultant, achieving top positions within the board and management team. He has led complex projects for important companies in the publishing, media, insurance and asset management industries, as an expert in strategy, start-ups and change management. In January 2015 he joined Feltrinelli Group, with the aim to develop and manage all business activities of the Group, above all in the the Retail Business Unit, where he starts and leads a digital transformation and omnichannel strategy path with LaFeltrinelli, Ibs.it and Libraccio.it brands.<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-6  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div><\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1533'><div class='entry-content-wrapper clearfix'><div  class='av-social-sharing-box av-av_social_share-ab1295240bea1d1200dd92c8b0db438f av-social-sharing-box-default  avia-builder-el-7  el_after_av_layout_row  avia-builder-el-no-sibling  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Compartir esta entrada<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/renodo.org\/en\/2022\/01\/08\/omnichannel-strategies-of-bookstores-in-europe\/&#038;t=OMNICHANNEL%20STRATEGIES%20OF%20BOOKSTORES%20IN%20EUROPE' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en Facebook'><span class='avia_hidden_link_text'>Compartir en Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en X\" href='https:\/\/twitter.com\/share?text=OMNICHANNEL%20STRATEGIES%20OF%20BOOKSTORES%20IN%20EUROPE&#038;url=https:\/\/renodo.org\/en\/?p=1533' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en X'><span class='avia_hidden_link_text'>Compartir en X<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Compartir por correo\" href='mailto:?subject=OMNICHANNEL%20STRATEGIES%20OF%20BOOKSTORES%20IN%20EUROPE&#038;body=https:\/\/renodo.org\/en\/2022\/01\/08\/omnichannel-strategies-of-bookstores-in-europe\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir por correo'><span class='avia_hidden_link_text'>Compartir por correo<\/span><\/a><\/li><\/ul><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[3,21],"tags":[],"class_list":["post-1533","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-home","category-ideasen","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/comments?post=1533"}],"version-history":[{"count":1,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1533\/revisions"}],"predecessor-version":[{"id":1534,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1533\/revisions\/1534"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media\/1524"}],"wp:attachment":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media?parent=1533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/categories?post=1533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/tags?post=1533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}