{"id":1530,"date":"2022-01-08T11:46:01","date_gmt":"2022-01-08T11:46:01","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1530"},"modified":"2022-01-08T11:46:01","modified_gmt":"2022-01-08T11:46:01","slug":"rivolta","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2022\/01\/08\/rivolta\/","title":{"rendered":"RIVOLTA: THE FELTRINELLI\u2019S DETERMINED HYBRID STRATEGY FOR BOOKS RETAIL"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-3cf86fa1fa4ab2fe434ec37e114e27a4\">\n#top .av-special-heading.av-av_heading-3cf86fa1fa4ab2fe434ec37e114e27a4{\npadding-bottom:18px;\nfont-size:40px;\n}\nbody .av-special-heading.av-av_heading-3cf86fa1fa4ab2fe434ec37e114e27a4 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-3cf86fa1fa4ab2fe434ec37e114e27a4 .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-av_heading-3cf86fa1fa4ab2fe434ec37e114e27a4 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-3cf86fa1fa4ab2fe434ec37e114e27a4 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-3cf86fa1fa4ab2fe434ec37e114e27a4 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-3cf86fa1fa4ab2fe434ec37e114e27a4 av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_video  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >RIVOLTA: THE FELTRINELLI\u2019S DETERMINED HYBRID STRATEGY FOR BOOKS RETAIL<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='avia-video av-av_video-c79e1e0917e37fc36a54434bd11b9225 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/TUIczgspUWc'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Rivolta: the Feltrinelli\u2019s determined hybrid strategy for books retail\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/TUIczgspUWc?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-av_layout_row-edf07c93594a85695fda65c20c2393d8 entry-content-wrapper main_color av-flex-cells  avia-builder-el-2  el_after_av_video  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-3  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-feab96d2ca212fe2c5845c2515871f31\">\n#top .av_textblock_section.av-av_textblock-feab96d2ca212fe2c5845c2515871f31 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-feab96d2ca212fe2c5845c2515871f31 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>\n<blockquote>\n<p>Omnichannel strategy in order to maximize customer satisfaction.<\/p>\n<\/blockquote>\n<\/li>\n<li>\n<blockquote>\n<p>Building a customer experience integrating the book offer with a quality experience enhanced with digital tools.<\/p>\n<\/blockquote>\n<\/li>\n<li>\n<blockquote>\n<p>Digital tools allow to personalise the customer journey according to their needs.<\/p>\n<\/blockquote>\n<\/li>\n<\/ul>\n<p>One of the sessions of Readmagine 21 was devoted\u00a0to the bookshops under the title of\u00a0 \u00abThe hybrid bookshop\u00bb, focused on presenting the challenges of the book outlets within\u00a0the pandemic crisis and the new models to compete with the big platforms. Enrique Pascual, Director of Marcial Pons booksellers and President of the Madrid Bookseller Association, moderated the session with the participation of Fabian Paagman, Director-owner of Paagman Bookshops and co-president of the European and International Booksellers Federation\u00a0and Alberto Rivolta, Chief Executive Officer retail and COO Feltrinelli Group.<\/p>\n<p>The presentation by Rivolta referred to the idea of\u00a0\u00abhybrid bookshop\u00bb by using the example of the new big store in Piazza Piamonte\u00a0in Milano, a milestone in this new concept of brick and mortar shop with digital tools, something\u00a0that Feltrinelli defines as their \u00abretail innovation\u00bb.<\/p>\n<p>After his brief explanation about the structure of the Feltrinelli group (born as a publishing house), Alberto Rivolta defined this idea of hybridity as the result of \u00abOmnichannel strategy in order to maximize customer satisfaction\u00bb which links brick and mortar (almost1.500 sqm for books) with e-commerce. The retail strategy implies widespread presence all over the national territory with a strong connection with the local community, enhanced by the ecommerce \u00abentertainment\u00bb portal.<\/p>\n<p>The hybrid model is developed in Piazza di Piamonte\u00a0store by blending tradition and innovation and building a customer experience with the integration of the book offer (50.000 different titles) with a quality experience enhanced with digital tools: video reviews the customers can access to the expertise of 1.200 booksellers all over Italy at customers\u2019 service wherever they are through screens. Different new digital tools allow to personalise the customer journey according to their needs; as Rivolta said \u201cdigital humanised\u201d would be the key to understand how Feltrinelli is dealing with this technological means.<\/p>\n<p>Digital tools also could make the buying experience frictionless. Feltrinelli retail now has a 30% of sales through their app that allows customers to scan the QR of books and pay with application without passing through the cashiers.<\/p>\n<p>This strategy is boosted by cool spaces which promote social interaction and a platform that provides online and live training courses, to support the customer in a path of lifelong learning.<\/p>\n<p>Alberto Rivolta is\u00a0Chief Executive Officer retail and COO Feltrinelli Group. Graduated in Management Engineering at Polytechnic of Milan, he began his career as a strategic management consultant, achieving top positions within the board and management team. He has led complex projects for important companies in the publishing, media, insurance and asset management industries, as an expert in strategy, start-ups and change management. In January 2015 he joined Feltrinelli Group, with the aim to develop and manage all business activities of the Group, above all in the the Retail Business Unit, where he starts and leads a digital transformation and omnichannel strategy path with LaFeltrinelli, Ibs.it and Libraccio.it brands.<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-6  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div><\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1530'><div class='entry-content-wrapper clearfix'><div  class='av-social-sharing-box av-av_social_share-ab1295240bea1d1200dd92c8b0db438f av-social-sharing-box-default  avia-builder-el-7  el_after_av_layout_row  avia-builder-el-no-sibling  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Compartir esta entrada<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/renodo.org\/en\/2022\/01\/08\/rivolta\/&#038;t=RIVOLTA%3A%20THE%20FELTRINELLI%E2%80%99S%20DETERMINED%20HYBRID%20STRATEGY%20FOR%20BOOKS%20RETAIL' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en Facebook'><span class='avia_hidden_link_text'>Compartir en Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en X\" href='https:\/\/twitter.com\/share?text=RIVOLTA%3A%20THE%20FELTRINELLI%E2%80%99S%20DETERMINED%20HYBRID%20STRATEGY%20FOR%20BOOKS%20RETAIL&#038;url=https:\/\/renodo.org\/en\/?p=1530' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en X'><span class='avia_hidden_link_text'>Compartir en X<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Compartir por correo\" href='mailto:?subject=RIVOLTA%3A%20THE%20FELTRINELLI%E2%80%99S%20DETERMINED%20HYBRID%20STRATEGY%20FOR%20BOOKS%20RETAIL&#038;body=https:\/\/renodo.org\/en\/2022\/01\/08\/rivolta\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir por correo'><span class='avia_hidden_link_text'>Compartir por correo<\/span><\/a><\/li><\/ul><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[3,21],"tags":[],"class_list":["post-1530","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-home","category-ideasen","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/comments?post=1530"}],"version-history":[{"count":1,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1530\/revisions"}],"predecessor-version":[{"id":1531,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1530\/revisions\/1531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media\/1522"}],"wp:attachment":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media?parent=1530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/categories?post=1530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/tags?post=1530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}