{"id":1527,"date":"2022-01-08T11:41:27","date_gmt":"2022-01-08T11:41:27","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1527"},"modified":"2022-01-08T11:41:27","modified_gmt":"2022-01-08T11:41:27","slug":"paagman","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2022\/01\/08\/paagman\/","title":{"rendered":"PAAGMAN: BOOKSTORE AS CANDY STORE, COMBINING PLACES TO MEET AND TO FIND, CULTURAL HUBS IN COMMUNITIES AND DIGITAL MEDIA"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-e27bfa7e3705198280dbc94b28111bfa\">\n#top .av-special-heading.av-av_heading-e27bfa7e3705198280dbc94b28111bfa{\npadding-bottom:18px;\nfont-size:40px;\n}\nbody .av-special-heading.av-av_heading-e27bfa7e3705198280dbc94b28111bfa .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-e27bfa7e3705198280dbc94b28111bfa .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-av_heading-e27bfa7e3705198280dbc94b28111bfa .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-e27bfa7e3705198280dbc94b28111bfa .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-e27bfa7e3705198280dbc94b28111bfa .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-e27bfa7e3705198280dbc94b28111bfa av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_video  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >PAAGMAN: BOOKSTORE AS CANDY STORE, COMBINING PLACES TO MEET AND TO FIND, CULTURAL HUBS IN COMMUNITIES AND DIGITAL MEDIA<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='avia-video av-av_video-16440288acefed73b6bf7ff4ca6bbcb3 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/8qGCUytQ6FQ'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Paagman: bookstore as candy store, combining places to meet and to find...\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/8qGCUytQ6FQ?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-av_layout_row-edf07c93594a85695fda65c20c2393d8 entry-content-wrapper main_color av-flex-cells  avia-builder-el-2  el_after_av_video  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-3  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-feab96d2ca212fe2c5845c2515871f31\">\n#top .av_textblock_section.av-av_textblock-feab96d2ca212fe2c5845c2515871f31 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-feab96d2ca212fe2c5845c2515871f31 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>\n<blockquote>\n<p>In the midst of the pandemic, the future for the industry has not been so bright in over a decade.<\/p>\n<\/blockquote>\n<\/li>\n<li>\n<blockquote>\n<p>Hybrid bookstores refers to benefit from lower thresholds to access to customers digitally than before.<\/p>\n<\/blockquote>\n<\/li>\n<li>\n<blockquote>\n<p>European regulation should ensure a fair level playing field, referring to the advantages that big platforms.<\/p>\n<\/blockquote>\n<\/li>\n<\/ul>\n<p>One of the sessions of Readmagine 21 was devoted\u00a0to the bookshops under the title of\u00a0 \u00abThe hybrid bookshop\u00bb, focused on presenting the challenges of the book outlets within\u00a0the pandemic crisis and the new models to compete with the big platforms. Enrique Pascual, Director of Marcial Pons booksellers and President of the Madrid Bookseller Association, moderated the session with the participation of Fabian Paagman, Director-owner of Paagman Bookshops and co-president of the European and International Booksellers Federation\u00a0and Alberto Rivolta, Chief Executive Officer retail and COO Feltrinelli Group.<\/p>\n<p>The presentation by Paagman had the title of \u00abBookselling in the pandemic: threats &amp; opportunities\u00bb. The Paagman bookstores are independent booksellers in four locations with a turnover of 15 millions (30% online sales).<\/p>\n<p>During his presentation he talked about four different issues: the impact of the Covid-19 crisis upon the brick and mortar bookstores in Europe, the idea of Hybrid bookshops by integrating the print books and digital strategies into the B&amp;M shop, the lobby and policymaking in Europe and the present trends in bookshops.<\/p>\n<p>After a general overview of the impact of Corona crisis in the world bookshops stage he referred to the effects in Europe: as the city centres &amp; and the tourist locations became deserted there were big losses in the high traffic areas and a big boost to the on-line sales with a 90% of market share during lockdowns, but also a customer trend of buy local.<\/p>\n<p>The principles that are underneath of the concept of \u00abHybrid bookstore\u00bb were synthesized by the concept: Bookstore as candy store, combining \u00abgreat places to meet and to find what you are looking for and what you weren\u2019t looking for (serendipity)\u00bb, but also are cultural local hubs were to meet authors and sharing the joy of literature and contributing to a better society by using inspiring places and digital media.<\/p>\n<p>On this matter he added that during the next stages of the Corona crisis \u00abwith bookstores remaining open, more books are to be sold and read: the future for the industry has not been so bright in over a decade. And we do not have to conquer space to prove that\u00bb. The idea of hybrid bookstores refers to trying to benefit from lower thresholds to access to customers \/ readers digitally than before and taking advantage of the overall digitization that is becoming more accessible for entrepreneurs as well as readers.<\/p>\n<p>In a nutshell, a bookstore could be conceived as a third place, a sort of the \u00abliving room of your local community\u00bb where to find inspiration, serendipity, meeting each other and authors, some time for digital detox in a fully connected fashion.<\/p>\n<p>From the perspective of the political ground he insisted on the need of European and national policies to ensure a fair level playing field, referring to the advantages that big platforms could\u00a0enjoy for\u00a0regulatory\u00a0reasons. Moreover, he supported a new Digital Services Act and a Digital Markets Act to promote interoperability and identifying gatekeepers. Legislation is key to ensure the entire European ecosystem \u00abcan participate in de technological developments and developing demands of our readers, to ensure cultural and commercial diversity for buyers and readers\u00bb.<\/p>\n<p>Director-owner of family business Paagman bookshops: 4 stores in The Hague and surroundings (Netherlands). A fifth store will be added in April 2022. Together with his sister, he is the third generation to manage this completely independent family business with approximately 130 employees.<\/p>\n<p>In addition, since 2012 Fabian is executive-committee member of the European and International Booksellers Federation (EIBF) and since 2014 involved in the position of co-president. Through its member associations, EIBF speaks on behalf of more than 25,000 individual booksellers. In this capacity, EIBF is the legitimate voice of booksellers in Europe and worldwide.<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-6  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div><\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1527'><div class='entry-content-wrapper clearfix'><div  class='av-social-sharing-box av-av_social_share-ab1295240bea1d1200dd92c8b0db438f av-social-sharing-box-default  avia-builder-el-7  el_after_av_layout_row  avia-builder-el-no-sibling  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Compartir esta entrada<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/renodo.org\/en\/2022\/01\/08\/paagman\/&#038;t=PAAGMAN%3A%20BOOKSTORE%20AS%20CANDY%20STORE%2C%20COMBINING%20PLACES%20TO%20MEET%20AND%20TO%20FIND%2C%20CULTURAL%20HUBS%20IN%20COMMUNITIES%20AND%20DIGITAL%20MEDIA' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en Facebook'><span class='avia_hidden_link_text'>Compartir en Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en X\" href='https:\/\/twitter.com\/share?text=PAAGMAN%3A%20BOOKSTORE%20AS%20CANDY%20STORE%2C%20COMBINING%20PLACES%20TO%20MEET%20AND%20TO%20FIND%2C%20CULTURAL%20HUBS%20IN%20COMMUNITIES%20AND%20DIGITAL%20MEDIA&#038;url=https:\/\/renodo.org\/en\/?p=1527' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en X'><span class='avia_hidden_link_text'>Compartir en X<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Compartir por correo\" href='mailto:?subject=PAAGMAN%3A%20BOOKSTORE%20AS%20CANDY%20STORE%2C%20COMBINING%20PLACES%20TO%20MEET%20AND%20TO%20FIND%2C%20CULTURAL%20HUBS%20IN%20COMMUNITIES%20AND%20DIGITAL%20MEDIA&#038;body=https:\/\/renodo.org\/en\/2022\/01\/08\/paagman\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir por correo'><span class='avia_hidden_link_text'>Compartir por correo<\/span><\/a><\/li><\/ul><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[3,21],"tags":[],"class_list":["post-1527","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-home","category-ideasen","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/comments?post=1527"}],"version-history":[{"count":1,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1527\/revisions"}],"predecessor-version":[{"id":1528,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1527\/revisions\/1528"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media\/1526"}],"wp:attachment":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media?parent=1527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/categories?post=1527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/tags?post=1527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}