{"id":1518,"date":"2022-01-07T10:44:09","date_gmt":"2022-01-07T10:44:09","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1518"},"modified":"2022-01-07T10:44:09","modified_gmt":"2022-01-07T10:44:09","slug":"communities-and-audiences-in-readmagine-21","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2022\/01\/07\/communities-and-audiences-in-readmagine-21\/","title":{"rendered":"COMMUNITIES AND AUDIENCES IN READMAGINE 21"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-bf9bff025b9401fe1d870d5658be288f\">\n#top .av-special-heading.av-av_heading-bf9bff025b9401fe1d870d5658be288f{\npadding-bottom:18px;\nfont-size:40px;\n}\nbody .av-special-heading.av-av_heading-bf9bff025b9401fe1d870d5658be288f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-bf9bff025b9401fe1d870d5658be288f .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-av_heading-bf9bff025b9401fe1d870d5658be288f .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-bf9bff025b9401fe1d870d5658be288f .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-bf9bff025b9401fe1d870d5658be288f .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-bf9bff025b9401fe1d870d5658be288f av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_video  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >COMMUNITIES AND AUDIENCES IN READMAGINE 21<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='avia-video av-av_video-f2ddd3e406c2590d915a10ba5e9e1f46 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/Gx99A9VmdDs'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Communities and audiences in Readmagine 21\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/Gx99A9VmdDs?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-av_layout_row-edf07c93594a85695fda65c20c2393d8 entry-content-wrapper main_color av-flex-cells  avia-builder-el-2  el_after_av_video  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-3  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-feab96d2ca212fe2c5845c2515871f31\">\n#top .av_textblock_section.av-av_textblock-feab96d2ca212fe2c5845c2515871f31 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-feab96d2ca212fe2c5845c2515871f31 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>One of the key issues when we think about the future of a European publishing business that is likely to succeed is dealing with the new behaviours\u00a0of the audiences and the building or nurturing\u00a0of communities\u00a0as part of the business strategy. Usually when we talk about audiences and communities these elements are considered exclusively from the perspective of a marketing tool, but this session of Readmagine was designed to talk about the business opportunities and a way to better understand the market.<\/p>\n<p>This session was moderated by Javier Celaya, a person who has an extensive experience\u00a0in this publishing industry from the digital perspective. In this video you can follow the presentation by one of the three panellists:<\/p>\n<ul>\n<li>Luc Bourcier, who is the CEO of Izneo (France), an innovative digital graphic stories business which is number 1 in European markets.<\/li>\n<li>Fabrice Piault, editor-in-chief of \u00a0Livres Hebdo, the most prestigious publishing magazine in French.<\/li>\n<li>Eric Brys, CEO of Cyberlibris, the pioneer of digital libraries predicated on streaming + subscription.<\/li>\n<\/ul>\n<p>Celaya started the debate with a challenging question: Why do publishers resist to embrace these data, these business opportunities when you have been twenty years in the market trying to convince them? And from there Brys exposed his ideas about the feelings among some publishers that could think that the book lending means losing\u00a0sales.<\/p>\n<p>Bourcier referred to some obstacles for the engagement of potential readers due to the EU regulations and recognised that there are chances to replicate the Izneo&#8217;s experience with communities in other book categories different from comics. Izneo is the third platform for selling this kind of content in French speaking markets (after Amazon and Apple), so Bourcier acknowledged that they are successful\u00a0by using specialisation and addressing\u00a0a specific community of comic lovers. That is why Brys agreed that this platform is a perfect example of segmentation as a tool to leverage.<\/p>\n<p>When Celaya asked if Frankfurt was a good platform for discoverability, Piault said that such an institution could be very important in terms of trust. But he also added that the discoverability is something that changed during the last years, because we entered in the age of recommendation.<\/p>\n<p>Afterwards there was a very interesting debate with the speakers and the audience about the existing frictions between the concept of book lending and the chances for the publishers to address a market.<\/p>\n<p>You can see the interesting conversation in this video.<\/p>\n<p>Javier Celaya is the CEO and founder of Dosdoce.com, member of the Executive Board of the Digital Economy Association of Spain, as well as Head of the Institutional Relations Area at the Spanish Digital Publishing Association (ASELID). He is also Head of the Spanish Markets at Podimo, one of the leading European audiobook and podcasts subscription platforms.<\/p>\n<p>Eric Briys is the co-founder of Cyberlibris, a French firm established in 2001. Cyberlibris is the pioneer of digital libraries predicated on streaming + subscription.\u00a0Cyberlibris clients include business schools, universities, corporations, public libraries . Cyberlibris partners with 900 + publishing houses. One of his main topics of interest is how to use reading data and data visualization to enhance content discoverability.<\/p>\n<p>Luc Bourcier is the CEO of Izneo, Europe\u2019s leading digital comic platform. He has achieved most of his career in video games. In 1988, he launched the Sega brand in France and later managed regional subsidiaries of major international video games publisher : before joining Izneo, he was Vice President Publishing Southern Europe for Codemasters. Graduated from Audencia Business School he also holds a PhD from Celsa Paris Sorbonne and an MBA \u201cMarketing and Commerce on Internet\u201d. He joined Izneo when Fnac-Darty became a shareholder in Izneo in 2016.<\/p>\n<p>Fabrice Piault, born 1959, is the Editor in Chief of the French Book Trade media Livres Hebdo, and a co-founder of the international Book Trade magazines network PubMagNet. Graduated in History and Political Sciences from the Panth\u00e9on-Sorbonne University, and in Journalism from the Centre de Formation des Journalistes (Paris), he started his career as a journalist at the Agency France Presse (AFP). Since he joined in 1987 Livres Hebdo<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-6  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div><\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1518'><div class='entry-content-wrapper clearfix'><div  class='av-social-sharing-box av-av_social_share-ab1295240bea1d1200dd92c8b0db438f av-social-sharing-box-default  avia-builder-el-7  el_after_av_layout_row  avia-builder-el-no-sibling  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Compartir esta entrada<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/renodo.org\/en\/2022\/01\/07\/communities-and-audiences-in-readmagine-21\/&#038;t=COMMUNITIES%20AND%20AUDIENCES%20IN%20READMAGINE%2021' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en Facebook'><span class='avia_hidden_link_text'>Compartir en Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en X\" href='https:\/\/twitter.com\/share?text=COMMUNITIES%20AND%20AUDIENCES%20IN%20READMAGINE%2021&#038;url=https:\/\/renodo.org\/en\/?p=1518' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en X'><span class='avia_hidden_link_text'>Compartir en X<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Compartir por correo\" href='mailto:?subject=COMMUNITIES%20AND%20AUDIENCES%20IN%20READMAGINE%2021&#038;body=https:\/\/renodo.org\/en\/2022\/01\/07\/communities-and-audiences-in-readmagine-21\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir por correo'><span class='avia_hidden_link_text'>Compartir por correo<\/span><\/a><\/li><\/ul><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[3,21],"tags":[],"class_list":["post-1518","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-home","category-ideasen","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/comments?post=1518"}],"version-history":[{"count":1,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1518\/revisions"}],"predecessor-version":[{"id":1519,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1518\/revisions\/1519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media\/1516"}],"wp:attachment":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media?parent=1518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/categories?post=1518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/tags?post=1518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}