{"id":1503,"date":"2022-01-05T20:52:48","date_gmt":"2022-01-05T20:52:48","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1503"},"modified":"2022-01-05T20:52:48","modified_gmt":"2022-01-05T20:52:48","slug":"bourcier","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2022\/01\/05\/bourcier\/","title":{"rendered":"BOURCIER: BEING A PURE-PLAYER MEANS TO ADDRESS TO A COMMUNITY"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-22ff4a5df2dc3ecc2dc34b1ef47e5911\">\n#top .av-special-heading.av-av_heading-22ff4a5df2dc3ecc2dc34b1ef47e5911{\npadding-bottom:18px;\nfont-size:40px;\n}\nbody .av-special-heading.av-av_heading-22ff4a5df2dc3ecc2dc34b1ef47e5911 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-22ff4a5df2dc3ecc2dc34b1ef47e5911 .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-av_heading-22ff4a5df2dc3ecc2dc34b1ef47e5911 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-22ff4a5df2dc3ecc2dc34b1ef47e5911 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-22ff4a5df2dc3ecc2dc34b1ef47e5911 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-22ff4a5df2dc3ecc2dc34b1ef47e5911 av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_video  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >BOURCIER: BEING A PURE-PLAYER MEANS TO ADDRESS TO A COMMUNITY<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='avia-video av-av_video-747822d2a44ff3e15d7ebc03fcb107d2 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/1pV8XdQYeZU'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Bourcier: being a pure-player means to address to a community\" width=\"1333\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/1pV8XdQYeZU?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-av_layout_row-edf07c93594a85695fda65c20c2393d8 entry-content-wrapper main_color av-flex-cells  avia-builder-el-2  el_after_av_video  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-3  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-feab96d2ca212fe2c5845c2515871f31\">\n#top .av_textblock_section.av-av_textblock-feab96d2ca212fe2c5845c2515871f31 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-feab96d2ca212fe2c5845c2515871f31 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>\n<blockquote>\n<p>Choosing to be a pure-player means that you have to define your level of granularity.<\/p>\n<\/blockquote>\n<\/li>\n<li>\n<blockquote>\n<p>The definition of the audience implies the definition of the content.<\/p>\n<\/blockquote>\n<\/li>\n<li>\n<blockquote>\n<p>The idea of community means to facilitate the interaction with other passionate readers.<\/p>\n<\/blockquote>\n<\/li>\n<\/ul>\n<p>The 8th International Digital Distributors Meeting is organised once more by IPDA in collaboration with GSR Foundation within the umbrella of Readmagine. In this occasion the challenge proposed\u00a0 to the participants was to discuss how to ensure the positive pattern in book markets continues throughout the next few years. This idea was linked to the European approach of this edition and focused on the means to overcome some threatening trends that underlie those good results (namely, the bigger role of huge platforms such as Amazon).<\/p>\n<p>One of the key issues when we think about the future of a European publishing business that is likely to succeed is dealing with the new behaviours\u00a0of the audiences and the building or nurturing\u00a0of communities\u00a0as part of the business strategy. Usually when we talk about audiences and communities these elements are considered exclusively from the perspective of a marketing tool, but this session of Readmagine was designed to talk about the business opportunities and a way to better understand the market.<\/p>\n<p>This session was moderated by Javier Celaya, a person who has an extensive experience\u00a0in this publishing industry from the digital perspective. In this video you can follow the presentation by one of the three panellists: Luc Bourcier, who is the CEO of Izneo (France), an innovative digital graphic stories business which is number 1 in European markets.<\/p>\n<p>Bourcier started his presentation clarifying that the goal of Izneo is not transform print readers into digital ones, but convert digital entertainment users into readers on their smartphones (because it is the central device for the potential readers of comics). This is a key insight because they started trying to convert from readers and that didn\u2019t work. At the end of his presentation he explains to Celaya that now Izneo is focused on gain new readers from the goungest generation (millennials and Gen Z) such as the video gamers or other kind of consumers.<\/p>\n<p>The short presentation by Bourcier explains his business model based on four ideas (mobility, reading comfort, personalisation and community):<\/p>\n<ol>\n<li>Mobility means that the model requires an experience\u00a0based on reading on the move, anytime, anywhere on the smartphone. Discover and use IZNEO on many devices and platforms.<\/li>\n<li>Reading comfort implies reading smoothly thanks to a bespoke player.<\/li>\n<li>Personalisation with reading suggestions fitted to each one&#8217;s taste.<\/li>\n<li>And finally, the idea of community means to facilitate the interaction with other passionate readers and sharing their preferences with other users.<\/li>\n<\/ol>\n<p>From the later perspective -which was the core topic of the session- Bourcier said that it is crucial to define the\u00a0audience and being a pure-player means that you address specific communities, not everybody. Choosing to be a pure-player means that you have to define your level of granularity. There are always those who are more generalist or more specialist than yourself. In the case of Izneo, the definition of the audience implies the definition of the content and therefore the business model: comics, graphic novels, webtoons, manga and <em>bande dessin\u00e9e<\/em>.<\/p>\n<p>You can see the interesting presentation by Luc Bourcier in this video.<\/p>\n<p>LUC BOURCIER is the CEO of Izneo, Europe\u2019s leading digital comic platform. He has achieved most of his career in video games. In 1988, he launched the Sega brand in France and later managed regional subsidiaries of major international video games publisher : before joining izneo, he was Vice President Publishing Southern Europe for Codemasters. Graduated from Audencia Business School he also holds a PhD from Celsa Paris Sorbonne and an MBA \u201cMarketing and Commerce on Internet\u201d. He joined izneo when Fnac-Darty became a shareholder in izneo in 2016. Set up in 2010, Izneo allows you to discover, acquire and read the most extensive catalog in all genres of comics, bande dessin\u00e9e, mangas<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-6  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div><\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1503'><div class='entry-content-wrapper clearfix'><div  class='av-social-sharing-box av-av_social_share-ab1295240bea1d1200dd92c8b0db438f av-social-sharing-box-default  avia-builder-el-7  el_after_av_layout_row  avia-builder-el-no-sibling  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Compartir esta entrada<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/renodo.org\/en\/2022\/01\/05\/bourcier\/&#038;t=BOURCIER%3A%20BEING%20A%20PURE-PLAYER%20MEANS%20TO%20ADDRESS%20TO%20A%20COMMUNITY' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en Facebook'><span class='avia_hidden_link_text'>Compartir en Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en X\" href='https:\/\/twitter.com\/share?text=BOURCIER%3A%20BEING%20A%20PURE-PLAYER%20MEANS%20TO%20ADDRESS%20TO%20A%20COMMUNITY&#038;url=https:\/\/renodo.org\/en\/?p=1503' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en X'><span class='avia_hidden_link_text'>Compartir en X<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Compartir por correo\" href='mailto:?subject=BOURCIER%3A%20BEING%20A%20PURE-PLAYER%20MEANS%20TO%20ADDRESS%20TO%20A%20COMMUNITY&#038;body=https:\/\/renodo.org\/en\/2022\/01\/05\/bourcier\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir por correo'><span class='avia_hidden_link_text'>Compartir por correo<\/span><\/a><\/li><\/ul><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[3,21],"tags":[],"class_list":["post-1503","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-home","category-ideasen","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/comments?post=1503"}],"version-history":[{"count":1,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1503\/revisions"}],"predecessor-version":[{"id":1504,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1503\/revisions\/1504"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media\/1502"}],"wp:attachment":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media?parent=1503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/categories?post=1503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/tags?post=1503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}