{"id":1494,"date":"2022-01-03T20:31:03","date_gmt":"2022-01-03T20:31:03","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1494"},"modified":"2022-01-03T20:31:03","modified_gmt":"2022-01-03T20:31:03","slug":"klingelhoefer","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2022\/01\/03\/klingelhoefer\/","title":{"rendered":"KLINGELH\u00d6EFER: 8 PRINCIPLES FOR GROWING INTERNATIONALLY FROM EUROPE"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-072cca075fc5d8624c005a66a1c20305\">\n#top .av-special-heading.av-av_heading-072cca075fc5d8624c005a66a1c20305{\npadding-bottom:18px;\nfont-size:40px;\n}\nbody .av-special-heading.av-av_heading-072cca075fc5d8624c005a66a1c20305 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-072cca075fc5d8624c005a66a1c20305 .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-av_heading-072cca075fc5d8624c005a66a1c20305 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-072cca075fc5d8624c005a66a1c20305 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-072cca075fc5d8624c005a66a1c20305 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-072cca075fc5d8624c005a66a1c20305 av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_video  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >KLINGELH\u00d6EFER: 8 PRINCIPLES FOR GROWING INTERNATIONALLY FROM EUROPE<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='avia-video av-av_video-6862b227010d462251c74369ce698170 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/J3WG4M-gfYA'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Klingelh\u00f6efer: 8 principles for growing internationally from Europe\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/J3WG4M-gfYA?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-av_layout_row-edf07c93594a85695fda65c20c2393d8 entry-content-wrapper main_color av-flex-cells  avia-builder-el-2  el_after_av_video  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-3  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-feab96d2ca212fe2c5845c2515871f31\">\n#top .av_textblock_section.av-av_textblock-feab96d2ca212fe2c5845c2515871f31 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-feab96d2ca212fe2c5845c2515871f31 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>\n<blockquote>\n<p>The European companies need a growth mindset.<\/p>\n<\/blockquote>\n<\/li>\n<li>\n<blockquote>\n<p>Being European strengthens the diversity of team and skills.<\/p>\n<\/blockquote>\n<\/li>\n<li>\n<blockquote>\n<p>You need a strong foundation in a core market.<\/p>\n<\/blockquote>\n<\/li>\n<\/ul>\n<p>The 8th International Digital Distributors Meeting is organised once more by IPDA in collaboration with GSR Foundation within the umbrella of Readmagine. In this occasion the challenge proposed\u00a0 to the participants was to discuss how to ensure the positive pattern in book markets continues throughout the next few years. This idea was linked to the European approach of this edition and focused on the means to overcome some threatening trends that underlie those good results (namely, the bigger role of huge platforms such as Amazon).<\/p>\n<p>Precisely, the first session was titled \u00abMade in Europe to the world\u00bb, moderated by\u00a0Arantza Larrauri (Managing Director at Libranda) presented two different European business cases for digital books: Bookwire and Streetlib.<\/p>\n<p>One of the most important challenges for European companies is internationalisation. Compared with the USA&#8217;s companies the European has a much more fragmented market and this leads to more difficult conditions to grow and expand.<\/p>\n<p>Precisely this was the issue that Klingelh\u00f6fer -CEO of Bookwire- centred his presentation on. You can see in this video you can see his presentation.<\/p>\n<p>Kligelh\u00f6fer said: \u00abOur goal is to provide publishers with\u00a0the best service and access to the latest\u00a0digital technologies so that their content can reach its full potential\u00bb and defined Bookwire as a\u00a0Global Leading Digital\u00a0PubTech Company.<\/p>\n<p>He reminded the audience how in 2014 he presented Bookwire precisely at the same stage (the GSR Foundantion&#8217;s\u00a0auditorium in Madrid) during the first days of the ebook economy when there were many different companies. On that occasion he explained that the goal of the company was \u00abWe get your books into the shops\u00bb and described the process of growth of the company from its first moments in 2014 with a staff of 17 employees in Germany and local teams in Spain and Russia until this moment with\u00a0140 people,\u00a0125.000 audiobooks and\u00a0750.000 e-Books on the catalogue.<\/p>\n<p>In this video you can follow his inspiring explanation of the pathway focused on growing by reaching new markets, with all the most important milestones and a very useful set of eight main principles for a company to grow internationally.<\/p>\n<p>After his presentation took place a very interesting dialogue between Larrauri (Demarque), D\u2019Angelo (Streetlib) and Klingelh\u00f6efer in this <a href=\"https:\/\/renodo.org\/en\/2022\/01\/03\/the-challenges-and-the-chances\/\">other video about internationalisation.<\/a><\/p>\n<p>Jens Jens Klingelh\u00f6fer is CEO and co-founder of the internationally established digital PubTech company Bookwire (www.bookwire.de) with offices in Frankfurt, London, Barcelona, Paris, Sao Paulo and Mexico-City. Bookwire is specializing in marketing ebooks, digital audiobooks and Print-on-demand products in all existing and emerging sales channels worldwide. The company works with over 2000 publishing houses for which it provides the world\u2019s largest network and a fully integrated distribution and marketing platform solution \u201cBookwire OS\u201d. Prior to the founding of Bookwire, he was a media manager in the music industry for over 10 years and was involved in many major and successful projects in music and entertainment.<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-6  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div><\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1494'><div class='entry-content-wrapper clearfix'><div  class='av-social-sharing-box av-av_social_share-ab1295240bea1d1200dd92c8b0db438f av-social-sharing-box-default  avia-builder-el-7  el_after_av_layout_row  avia-builder-el-no-sibling  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Compartir esta entrada<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/renodo.org\/en\/2022\/01\/03\/klingelhoefer\/&#038;t=KLINGELH%C3%96EFER%3A%208%20PRINCIPLES%20FOR%20GROWING%20INTERNATIONALLY%20FROM%20EUROPE' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en Facebook'><span class='avia_hidden_link_text'>Compartir en Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en X\" href='https:\/\/twitter.com\/share?text=KLINGELH%C3%96EFER%3A%208%20PRINCIPLES%20FOR%20GROWING%20INTERNATIONALLY%20FROM%20EUROPE&#038;url=https:\/\/renodo.org\/en\/?p=1494' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en X'><span class='avia_hidden_link_text'>Compartir en X<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Compartir por correo\" href='mailto:?subject=KLINGELH%C3%96EFER%3A%208%20PRINCIPLES%20FOR%20GROWING%20INTERNATIONALLY%20FROM%20EUROPE&#038;body=https:\/\/renodo.org\/en\/2022\/01\/03\/klingelhoefer\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir por correo'><span class='avia_hidden_link_text'>Compartir por correo<\/span><\/a><\/li><\/ul><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[3,21],"tags":[],"class_list":["post-1494","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-home","category-ideasen","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/comments?post=1494"}],"version-history":[{"count":1,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1494\/revisions"}],"predecessor-version":[{"id":1495,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1494\/revisions\/1495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media\/1493"}],"wp:attachment":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media?parent=1494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/categories?post=1494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/tags?post=1494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}