{"id":1482,"date":"2022-01-03T18:43:09","date_gmt":"2022-01-03T18:43:09","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1482"},"modified":"2022-01-03T18:43:09","modified_gmt":"2022-01-03T18:43:09","slug":"anta","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2022\/01\/03\/anta\/","title":{"rendered":"A MODEST PROPOSAL FOR NEW BUSINESS MODELS FOR THE EUROPEAN PUBLISHING INDUSTRY"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-50bae28747e1e93f3a10d90043ae4039\">\n#top .av-special-heading.av-av_heading-50bae28747e1e93f3a10d90043ae4039{\npadding-bottom:18px;\nfont-size:40px;\n}\nbody .av-special-heading.av-av_heading-50bae28747e1e93f3a10d90043ae4039 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-50bae28747e1e93f3a10d90043ae4039 .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-av_heading-50bae28747e1e93f3a10d90043ae4039 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-50bae28747e1e93f3a10d90043ae4039 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-50bae28747e1e93f3a10d90043ae4039 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-50bae28747e1e93f3a10d90043ae4039 av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_video  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >A MODEST PROPOSAL FOR NEW BUSINESS MODELS FOR THE EUROPEAN PUBLISHING INDUSTRY<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='avia-video av-av_video-ed482c3880e2544292134659b5ac91d2 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/SSHtrBMeG3s'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Jose Manuel Anta\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/SSHtrBMeG3s?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-av_layout_row-edf07c93594a85695fda65c20c2393d8 entry-content-wrapper main_color av-flex-cells  avia-builder-el-2  el_after_av_video  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-3  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-feab96d2ca212fe2c5845c2515871f31\">\n#top .av_textblock_section.av-av_textblock-feab96d2ca212fe2c5845c2515871f31 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-feab96d2ca212fe2c5845c2515871f31 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>\n<blockquote>\n<p>Promote Book industry innovation hubs.<\/p>\n<\/blockquote>\n<\/li>\n<li>\n<blockquote>\n<p>Implement omnichannel strategies.<\/p>\n<\/blockquote>\n<\/li>\n<li>\n<blockquote>\n<p>Discoverability as a paramount goal in the Internet.<\/p>\n<\/blockquote>\n<\/li>\n<\/ul>\n<p>The three modest proposals are the result of the work carried out in the on-line Readmagine\u2019s 2020 edition. Based on the three documents prepared by Fundaci\u00f3n GSR a meeting was held on November 16 with the participation of some of the experts gathered during Readmagine 21.<\/p>\n<p>The three working groups aimed to build brief proposals on:<\/p>\n<p>Policy to promote reading in Europe (coordinated by Miha Kova\u010d), European policy to support the book industry (coordinated by Enrico Turrin) and Business models for Publishing in Europe (coordinated by Jos\u00e9 Manuel Anta).<\/p>\n<p>In this video you can follow the presentations corresponding to the proposals for Business models for Publishing in Europe and also a short conversation between the three rapporteurs, moderated by Luis Gonz\u00e1lez (FGSR).<\/p>\n<ul>\n<li>The working group was formed by:<\/li>\n<li>Christoph Bl\u00e4ssi (JGU, Germany)<\/li>\n<li>Carlo Carrenho (Streetlib, Sweden)<\/li>\n<li>R\u00fcdiger Wischenbart (WCC, Austria)<\/li>\n<li>Ruta Elijo\u0161aityt\u0117 (LLA, Lithuania)<\/li>\n<li>Rapporteur: Jos\u00e9 Manuel Anta (FANDE, Spain)<\/li>\n<\/ul>\n<p>As rapporteur of the new policymaking for the European publishing industry, Jos\u00e9 Manuel Anta presented eleven ideas selected by the group of experts.<\/p>\n<p>The experts suggested that the coronavirus crisis is the greatest test the world has faced in many decades and for everyone it\u2019s the very first time that a challenge like this is also a trial on the industry capabilities and Intelligence to overcome the problems stronger and fit. It has transformed people\u2019s lives and their behaviours at unprecedented scale, impacted every industry and specially those companies that didn&#8217;t have the chance to evolve prior to this crisis. This was the case of many players with legacies that had a different starting point than start-ups or digital platforms, such as the value chain of the publishing.\u00a0 Nevertheless, the pandemic is far from slowing innovation, it\u2019s amplifying it to unprecedented levels.<\/p>\n<p>Anta also reminded the conclusions from the previous works (Readmagine 2020) that the publishing industry needs to rethink its own position and its value proposition because customers&#8217; needs have changed. In response, organizations must adapt as far as how they position the value of their products and services within this new context.<\/p>\n<p>The bunch of ideas selected by the group of experts was:<\/p>\n<ol>\n<li>Boost readership and Book vs other cultural and entertainment options (Attention Economy).<\/li>\n<li>Use publishing intellectual property (IP) as raw material (Partnership out of the silo \/ Backlist as an asset).<\/li>\n<li>Need to add Innovation and Research and Link to the traditional assets of the book industry (Book Innovation Hubs).<\/li>\n<li>Present (and future) of the brick &amp; mortar bookshops in front of tech platforms.<\/li>\n<li>Omnichannel strategy.<\/li>\n<li>Print on Demand in market\u00a0 &#8211; close to customers, always available and better for carbon footprint (Green Publishing).<\/li>\n<li>Discoverability as a paramount goal in the Internet.<\/li>\n<li>Data sharing: Metadata \/ Sell Out \/ Readers Profiles.<\/li>\n<li>Direct and interactive relation to readers \/ fan communities (Digital Marketing Tools\/AI).<\/li>\n<li>Target specific marketing, comprehensive brand experience and user-friendly online presences (Accessibility).<\/li>\n<li>Reinvent the book professional community itself (Cooperation \/ Local and International level).<\/li>\n<\/ol>\n<p>Jos\u00e9 Manuel Anta is Managing Director of FANDE (Spanish Dsitributors Association) and the International Publishing Distribution Association (IPDA). Graduated in Economics by the Universidad Complutense de Madrid, Master in Foreign Trade by CEOE and Postgraduate Course in Market Research at the Autonomous University of Madrid (1995). Since 1997 Anta is working as Managing Director of the Federation of National Associations of Distributors (FANDE), umbrella organization in Spain for about 200 companies engaged in the distribution of books, magazines, newspapers and digital contents. He is a frequent speaker at various conferences and seminars on the field of books and print media trade.<\/p>\n<p>Is the coordinator, under the IPDA framework, of the European Press Distribution Round Table, The International Meeting of Booksellers and Distributors at the Frankfurt Book Fair and the International Digital Distributors Group. He is the author of many articles published in Spanish and foreign publications related to the distribution of publishing products.<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-6  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div><\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1482'><div class='entry-content-wrapper clearfix'><div  class='av-social-sharing-box av-av_social_share-ab1295240bea1d1200dd92c8b0db438f av-social-sharing-box-default  avia-builder-el-7  el_after_av_layout_row  avia-builder-el-no-sibling  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Compartir esta entrada<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/renodo.org\/en\/2022\/01\/03\/anta\/&#038;t=A%20MODEST%20PROPOSAL%20FOR%20NEW%20BUSINESS%20MODELS%20FOR%20THE%20EUROPEAN%20PUBLISHING%20INDUSTRY' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en Facebook'><span class='avia_hidden_link_text'>Compartir en Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en X\" href='https:\/\/twitter.com\/share?text=A%20MODEST%20PROPOSAL%20FOR%20NEW%20BUSINESS%20MODELS%20FOR%20THE%20EUROPEAN%20PUBLISHING%20INDUSTRY&#038;url=https:\/\/renodo.org\/en\/?p=1482' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en X'><span class='avia_hidden_link_text'>Compartir en X<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Compartir por correo\" href='mailto:?subject=A%20MODEST%20PROPOSAL%20FOR%20NEW%20BUSINESS%20MODELS%20FOR%20THE%20EUROPEAN%20PUBLISHING%20INDUSTRY&#038;body=https:\/\/renodo.org\/en\/2022\/01\/03\/anta\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir por correo'><span class='avia_hidden_link_text'>Compartir por correo<\/span><\/a><\/li><\/ul><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[3,21],"tags":[],"class_list":["post-1482","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-home","category-ideasen","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/comments?post=1482"}],"version-history":[{"count":1,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1482\/revisions"}],"predecessor-version":[{"id":1483,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1482\/revisions\/1483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media\/1481"}],"wp:attachment":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media?parent=1482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/categories?post=1482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/tags?post=1482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}