{"id":1477,"date":"2021-12-31T19:09:01","date_gmt":"2021-12-31T19:09:01","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1477"},"modified":"2021-12-31T19:09:01","modified_gmt":"2021-12-31T19:09:01","slug":"a-modest-proposal-for-a-new-policymaking-for-the-european-publishing-industry","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2021\/12\/31\/a-modest-proposal-for-a-new-policymaking-for-the-european-publishing-industry\/","title":{"rendered":"A MODEST PROPOSAL FOR A NEW POLICYMAKING FOR THE EUROPEAN PUBLISHING INDUSTRY"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-fd20df41c9dfb35d385583c949788899\">\n#top .av-special-heading.av-av_heading-fd20df41c9dfb35d385583c949788899{\npadding-bottom:18px;\nfont-size:40px;\n}\nbody .av-special-heading.av-av_heading-fd20df41c9dfb35d385583c949788899 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-fd20df41c9dfb35d385583c949788899 .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-av_heading-fd20df41c9dfb35d385583c949788899 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-fd20df41c9dfb35d385583c949788899 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-fd20df41c9dfb35d385583c949788899 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-fd20df41c9dfb35d385583c949788899 av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_video  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >A MODEST PROPOSAL FOR A NEW POLICYMAKING FOR THE EUROPEAN PUBLISHING INDUSTRY<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='avia-video av-av_video-cf3a41e69a787f170f6c29d7cbdeb517 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/3ehPEu-ogeg'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Enrico Turrin\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/3ehPEu-ogeg?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-av_layout_row-edf07c93594a85695fda65c20c2393d8 entry-content-wrapper main_color av-flex-cells  avia-builder-el-2  el_after_av_video  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-3  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-feab96d2ca212fe2c5845c2515871f31\">\n#top .av_textblock_section.av-av_textblock-feab96d2ca212fe2c5845c2515871f31 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-feab96d2ca212fe2c5845c2515871f31 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<ul>\n<li>The most impactful policy is promote demand of books from readers.<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>From the perspective of supply: competition policy that really favours pluralism.<\/li>\n<li>The implementation guidelines would referred to a simple, holistic and evaluated policies.<\/li>\n<\/ul>\n<p>The three modest proposals are the result of the work carried out in the on-line Readmagine\u2019s 2020 edition. Based on the three documents prepared by Fundaci\u00f3n GSR a meeting was held on November 16 with the participation of some of the experts gathered during Readmagine 21.<\/p>\n<p>The three working groups aimed to build brief proposals on:<\/p>\n<p>Policy to promote reading in Europe (coordinated by Miha Kova\u010d), European policy to support the book industry (coordinated by Enrico Turrin) and Business models for the book (coordinated by Jos\u00e9 Manuel Anta).<\/p>\n<p>In this video you can follow the presentations corresponding to the proposals for \u00a0policymaking for the European publishing industry.<\/p>\n<p>The group of experts was integrated by:<\/p>\n<ul>\n<li>Piero Attanasio (AIE, Italy)<\/li>\n<li>J\u00f6rg Engelst\u00e4dter (Canon, Germany)<\/li>\n<li>Kristenn Einnersson (WEF, Norway)<\/li>\n<li>Simone Lippold (B\u00f6rsenverein, Germany)<\/li>\n<li>Rapporteur: Enrico Turrin (FEP, Europe)<\/li>\n<\/ul>\n<p>As rapporteur of the new policymaking for the European publishing industry, Enrico Turrin (Deputy Director of the European Federation of Publishers) presented an appealing conceptual framework with four dimensions:<\/p>\n<ul>\n<li>Demand<\/li>\n<li>Supply<\/li>\n<li>Funding<\/li>\n<li>Regulation<\/li>\n<\/ul>\n<p>The group of experts evaluated this conceptual framework\u00a0from the perspective\u00a0of the impact of each of the ideas and the feasibility that the measures would imply. As a result of this assessment\u00a0the presentation by Turrin was focused on eleven ideas with the highest degree on each of the criteria (being the highest 4).<\/p>\n<p>The first area of interest was to focus on funding for the demand side, referring to all sorts of measures the European governments could do to promote demand for books from readers (F = Feasibility \/ I= Impact):<\/p>\n<ol>\n<li>Support for demand (book vouchers). F 4 \/ I 4<\/li>\n<li>Targeted literacy and reading promotion policies. F 3 \/ I 4<\/li>\n<li>Investing in education, socioeconomic welfare, SDGs. F 2 \/ I 4<\/li>\n<li>Support innovation: neutral, infrastructural, software. F 3 \/ I 4<\/li>\n<li>Support stakeholders in key positions: networks, matching, multipliers, incubators, accelerators. F 2 \/ I 4<\/li>\n<\/ol>\n<p>The second bunch of ideas was linked to the regulation for supply (and demand) side<\/p>\n<ol start=\"6\">\n<li>Back to basics: copyright and freedom to publish (also in education) as a prerequisite. F 2 \/ I 4<\/li>\n<li>A competition policy that really favours pluralism. F 1 \/ I 4<\/li>\n<\/ol>\n<p>Those proposals were accompanied by a few\u00a0guiding principles for implementation:<\/p>\n<ol start=\"8\">\n<li>Keep it clear, if not simple. F 3 \/ I 3<\/li>\n<li>Survey and measure the needs and impact. F 2, I 3<\/li>\n<li>Take a holistic approach. F 1, I 4<\/li>\n<li>Let the data flow. F 1, I 3<\/li>\n<\/ol>\n<p>In this video you can follow the presentations corresponding to each of the proposals.<\/p>\n<p>Enrico Turrin got a degree in Economics at the University Luigi Bocconi in Milan in 2000 and a master\u2019s degree in International Affairs at the Institute for International Political Studies (ISPI), Milan, in 2001. After internships at the Italian Embassy in Madrid and at the United Nation\u2019s Global Programme against Money Laundering in Vienna, in 2002 he became Project Manager in the Training Area at ISPI and lecturer of International Organisations. From 2005 to 2008 he worked as an external expert and lecturer for ISPI and for a project by the Italian Foreign Ministry in the field of Cooperation. In 2008 he was hired as an economist by FEP, where he has been involved in the ARROW, ARROW plus, TISP and Ambrosia projects, and is currently working in the Aldus network and in the ASAP project. He is Deputy Director of FEP since 2012.<\/li>\n<\/ul>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-6  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div><\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1477'><div class='entry-content-wrapper clearfix'><div  class='av-social-sharing-box av-av_social_share-ab1295240bea1d1200dd92c8b0db438f av-social-sharing-box-default  avia-builder-el-7  el_after_av_layout_row  avia-builder-el-no-sibling  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Compartir esta entrada<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/renodo.org\/en\/2021\/12\/31\/a-modest-proposal-for-a-new-policymaking-for-the-european-publishing-industry\/&#038;t=A%20MODEST%20PROPOSAL%20FOR%20A%20NEW%20POLICYMAKING%20FOR%20THE%20EUROPEAN%20PUBLISHING%20INDUSTRY' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en Facebook'><span class='avia_hidden_link_text'>Compartir en Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en X\" href='https:\/\/twitter.com\/share?text=A%20MODEST%20PROPOSAL%20FOR%20A%20NEW%20POLICYMAKING%20FOR%20THE%20EUROPEAN%20PUBLISHING%20INDUSTRY&#038;url=https:\/\/renodo.org\/en\/?p=1477' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en X'><span class='avia_hidden_link_text'>Compartir en X<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Compartir por correo\" href='mailto:?subject=A%20MODEST%20PROPOSAL%20FOR%20A%20NEW%20POLICYMAKING%20FOR%20THE%20EUROPEAN%20PUBLISHING%20INDUSTRY&#038;body=https:\/\/renodo.org\/en\/2021\/12\/31\/a-modest-proposal-for-a-new-policymaking-for-the-european-publishing-industry\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir por correo'><span class='avia_hidden_link_text'>Compartir por correo<\/span><\/a><\/li><\/ul><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[3,21],"tags":[],"class_list":["post-1477","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-home","category-ideasen","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/comments?post=1477"}],"version-history":[{"count":1,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1477\/revisions"}],"predecessor-version":[{"id":1478,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1477\/revisions\/1478"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media\/1476"}],"wp:attachment":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media?parent=1477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/categories?post=1477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/tags?post=1477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}