{"id":1472,"date":"2021-12-31T18:52:47","date_gmt":"2021-12-31T18:52:47","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1472"},"modified":"2021-12-31T18:52:47","modified_gmt":"2021-12-31T18:52:47","slug":"a-modest-proposal-for-reading-promotion-in-europe","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2021\/12\/31\/a-modest-proposal-for-reading-promotion-in-europe\/","title":{"rendered":"A MODEST PROPOSAL FOR READING PROMOTION IN EUROPE"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-6dca798c306ffade10447e1cd7cae65a\">\n#top .av-special-heading.av-av_heading-6dca798c306ffade10447e1cd7cae65a{\npadding-bottom:18px;\nfont-size:40px;\n}\nbody .av-special-heading.av-av_heading-6dca798c306ffade10447e1cd7cae65a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-6dca798c306ffade10447e1cd7cae65a .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-av_heading-6dca798c306ffade10447e1cd7cae65a .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-6dca798c306ffade10447e1cd7cae65a .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-6dca798c306ffade10447e1cd7cae65a .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-6dca798c306ffade10447e1cd7cae65a av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_video  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >A MODEST PROPOSAL FOR READING PROMOTION IN EUROPE<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='avia-video av-av_video-fa0c1d708a500a5fe9052e954fa9fa4a avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/Xexxb9L_LQk'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Mihael Kova\u010d\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/Xexxb9L_LQk?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-av_layout_row-edf07c93594a85695fda65c20c2393d8 entry-content-wrapper main_color av-flex-cells  avia-builder-el-2  el_after_av_video  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-3  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-feab96d2ca212fe2c5845c2515871f31\">\n#top .av_textblock_section.av-av_textblock-feab96d2ca212fe2c5845c2515871f31 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-feab96d2ca212fe2c5845c2515871f31 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>A narrative for reading promotion is needed.<\/li>\n<\/ul>\n<ul>\n<li>The present diversification in the forms of reading requires a new definition of book reading.<\/li>\n<li>Focus on book reading positive externalities.<\/li>\n<\/ul>\n<p>The three modest proposals are the result of the work carried out in the on-line Readmagine\u2019s 2020 edition. Based on the three documents prepared by Fundaci\u00f3n GSR a meeting was held on November 16 with the participation of some of the experts gathered during Readmagine 21.<\/p>\n<p>The three working groups aimed to build brief proposals on:<\/p>\n<p>Policy to promote reading in Europe (coordinated by Mihael Kova\u010d): European policy to support the book industry (coordinated by Enrico Turrin) and Business models for the book (coordinated by Jos\u00e9 Manuel Anta).<\/p>\n<p>In this video you can follow the presentations corresponding to the proposals for reading promotion in Europe.<\/p>\n<p>The working group on Reading promotion in Europe was integrated by:<\/p>\n<ul>\n<li>Anne Bergman (FEP, Europe)<\/li>\n<li>D\u00f6rthe Fr\u00f6hlich (JGU, Germany)<\/li>\n<li>Luis Gonz\u00e1lez (FGSR, Spain)<\/li>\n<li>Javier Pascual (Madrid City Council, Spain)<\/li>\n<li>Ver\u00f3nica Reyero (Antropolog\u00eda 2.0, Spain)<\/li>\n<li>Rapporteur: Mihael Kova\u010d (Beletrina, Slovenia)<\/li>\n<\/ul>\n<p>As rapporteur of the reading promotion group, Mihael Kova\u010d began his presentation with the idea that the European policy agenda needs new narratives in reading promotion. The foundation for that purpose would be describing what books can do that other media can\u2018t, in terms of positive impact on persons and society.<\/p>\n<p>Furthermore he said that \u00abwe need new definitions of book reading because there is a diversification of the concept\u00bb. There is reading on paper vs. reading on screen; (Book) reading vs. (book + other) listening; reading linear texts vs. hypertexts or long form reading vs. reading in bursts.<\/p>\n<p>The working group decided that the reading policies in the EU need to focus on a certain kind of reading\u00a0as a priority: reading promotion should be referred to as \u201cBook reading\u201c, meaning reading long form linear texts.<\/p>\n<p>From the perspective of the design of a new narrative for reading the working group proposed to focus on book reading positive externalities:<\/p>\n<ul>\n<li>Breadth and depth vocabulary<\/li>\n<li>Empathy<\/li>\n<li>Mind focus<\/li>\n<li>Thinking about complex issues<\/li>\n<li>Social health &amp; better economy<\/li>\n<\/ul>\n<p>This group of experts also supported the idea that digital and print can work together or at least be complementary.<\/p>\n<p>The screens are great for:<\/p>\n<ul>\n<li>Surfing the sea of information<\/li>\n<li>Fast decision making<\/li>\n<li>Collaboration<\/li>\n<\/ul>\n<p>The books are great for:<\/p>\n<ul>\n<li>In-depth understanding<\/li>\n<li>Strategic and analytical thinking<\/li>\n<li>A feel for living together<\/li>\n<\/ul>\n<p>The last specific proposals on reading promotion were:<\/p>\n<ul>\n<li>European convergence on reading surveys<\/li>\n<li>Database on European reading habits<\/li>\n<li>Database on Publishing stats<\/li>\n<li>European strategy for a reading promotion policy (with many national variants)<\/li>\n<\/ul>\n<p>Miha Kova\u010d is professor at the Department of Library and Information Science and Book Studies at the University of Ljubljana. In his publishing career in late eighties and nineties, he worked as editorial director in the two largest Slovene publishing houses, DZS and Mladinska knjiga and as an editorial director of Slovene edition of National Geographic Magazine. He is the author of more than fifty articles and four books on reading and book publishing. His main research interest is publishing and reading statistics. In 2020, he published his first mass-market book Read to Breathe that will be also published in Spanish in early 2022 by editorial Dalya as \u201cLeer es respirar\u201d.<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-6  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div><\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1472'><div class='entry-content-wrapper clearfix'><div  class='av-social-sharing-box av-av_social_share-ab1295240bea1d1200dd92c8b0db438f av-social-sharing-box-default  avia-builder-el-7  el_after_av_layout_row  avia-builder-el-no-sibling  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Compartir esta entrada<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/renodo.org\/en\/2021\/12\/31\/a-modest-proposal-for-reading-promotion-in-europe\/&#038;t=A%20MODEST%20PROPOSAL%20FOR%20READING%20PROMOTION%20IN%20EUROPE' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en Facebook'><span class='avia_hidden_link_text'>Compartir en Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en X\" href='https:\/\/twitter.com\/share?text=A%20MODEST%20PROPOSAL%20FOR%20READING%20PROMOTION%20IN%20EUROPE&#038;url=https:\/\/renodo.org\/en\/?p=1472' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en X'><span class='avia_hidden_link_text'>Compartir en X<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Compartir por correo\" href='mailto:?subject=A%20MODEST%20PROPOSAL%20FOR%20READING%20PROMOTION%20IN%20EUROPE&#038;body=https:\/\/renodo.org\/en\/2021\/12\/31\/a-modest-proposal-for-reading-promotion-in-europe\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir por correo'><span class='avia_hidden_link_text'>Compartir por correo<\/span><\/a><\/li><\/ul><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[3,21],"tags":[],"class_list":["post-1472","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-home","category-ideasen","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/comments?post=1472"}],"version-history":[{"count":1,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1472\/revisions"}],"predecessor-version":[{"id":1473,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1472\/revisions\/1473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media\/1471"}],"wp:attachment":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media?parent=1472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/categories?post=1472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/tags?post=1472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}