{"id":1440,"date":"2021-12-15T22:16:37","date_gmt":"2021-12-15T22:16:37","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1440"},"modified":"2021-12-15T22:17:09","modified_gmt":"2021-12-15T22:17:09","slug":"blassi-different-forms-of-reading-require-different-forms-of-reading-policies","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2021\/12\/15\/blassi-different-forms-of-reading-require-different-forms-of-reading-policies\/","title":{"rendered":"BL\u00c4SSI: DIFFERENT FORMS OF READING REQUIRE DIFFERENT FORMS OF READING POLICIES"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-64560d4161955add62e74b80bac814db\">\n#top .av-special-heading.av-av_heading-64560d4161955add62e74b80bac814db{\npadding-bottom:18px;\nfont-size:40px;\n}\nbody .av-special-heading.av-av_heading-64560d4161955add62e74b80bac814db .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-64560d4161955add62e74b80bac814db .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-av_heading-64560d4161955add62e74b80bac814db .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-64560d4161955add62e74b80bac814db .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-64560d4161955add62e74b80bac814db .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-64560d4161955add62e74b80bac814db av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_video  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >BL\u00c4SSI: DIFFERENT FORMS OF READING REQUIRE DIFFERENT FORMS OF READING POLICIES<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='avia-video av-av_video-e9c59ab57d63bfab0310c9e9f864e11b avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/40YKAWYYwwo'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Christoph Bl\u00e4si\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/40YKAWYYwwo?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-av_layout_row-edf07c93594a85695fda65c20c2393d8 entry-content-wrapper main_color av-flex-cells  avia-builder-el-2  el_after_av_video  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-3  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-feab96d2ca212fe2c5845c2515871f31\">\n#top .av_textblock_section.av-av_textblock-feab96d2ca212fe2c5845c2515871f31 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-feab96d2ca212fe2c5845c2515871f31 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>\n<blockquote>\n<p>Which are the forms of reading that should be targeted by policies?<\/p>\n<\/blockquote>\n<\/li>\n<li>\n<blockquote>\n<p>Reading promotion policies and measures can only work, if the forms of reading they should promote are specified.<\/p>\n<\/blockquote>\n<\/li>\n<li>\n<blockquote>\n<p>What does a particular form of reading, represented by a typical reading situation, do for long-term objectives ?<\/p>\n<\/blockquote>\n<\/li>\n<\/ul>\n<p>Christoph Bl\u00e4si offered in Readmagine 21 a brief and inspiring sample of his deep insights about reading. He is professor for book studies at Johannes Gutenberg University Mainz, Germany since 2009 and is one of the most influential experts in the field of book industry analysis and research about reading.<\/p>\n<p>Bl\u00e4ssi begun his presentation formulating the question: which forms of reading do we see and which of them would be targeted by reading promotion policies. Reading policies should help people to achieve objectives in life.<\/p>\n<p>The hypothesis of Bl\u00e4ssi is that \u00abReading promotion policies and measures can only work, if the forms of reading they should promote are specified and if there is a clear fit between these form(s) and the long-term objectives aimed for \u2026\u00bb<\/p>\n<p>He also described the different forms of reading by formulating questions that could be asked regarding every reading situation in order to get a multidimensional space; questions such as: What is read ? (book genre; newspaper\/magazine, (blog) discussion, \u2026) \/ What influenced the choice of the reading material ? \/ as part of a (educational or professional) task or for leisure ? \/ on paper or on a screen, or as audio ? \/ alone or in a group ? \/ quietly or aloud ? \/ in a dedicated reading set-up or not ? \/ as a ritualized part of life; if so: in which \u00b4rhythm\u00b4 ? \/ in which length of a reading session ?<\/p>\n<p>This multidimensional space of possible forms of reading is hard to handle and that it&#8217;s why Bl\u00e4si chose a typical reading situation to work with, in order to help the design process like personas do in design thinking methodology.<\/p>\n<p>He offered some examples:<\/p>\n<ul>\n<li>Reading a borrowed genre fiction title in a printed book while commuting (for leisure)<\/li>\n<li>Reading a bought classic of the national literature in a printed book \u00b4in an armchair\u00b4 (for leisure)<\/li>\n<li>Reading educational media on a tablet in school.Reading a fashion blog on a smartphone in a break from work (for leisure)<\/li>\n<li>Reading a borrowed printed newspaper in a caf\u00e9 (for leisure)<\/li>\n<li>*Listening* to a subscribed audiobook of a classic of national literature while running (for leisure)<\/li>\n<li>Reading a self-published genre fiction ebook title in an online reading group (for leisure)<\/li>\n<\/ul>\n<p>Watching this video you can follow the very interesting explanation and how Bl\u00e4si also refers to the long term objectives of reading promotion policies. He uses inspiring diagrams which he calls \u00b4signatures\u00b4 of forms of reading or typical reading situations, respectively. These diagrams help to answer the question: What does a particular form of reading, represented by a typical reading situation, do for long-term objectives ?<\/p>\n<p>One of the most important takeaways of Bl\u00e4ssi&#8217;s presentation in Readmagine 21 was his conclusion that \u00abit is very plausible to assume that these different forms of reading require very different forms of reading policies and reading promotion measures\u00bb.<\/p>\n<p>Christoph Bl\u00e4si (born 1960) is professor for book studies at Johannes Gutenberg University Mainz, Germany (since 2009); before coming back to academia he had held senior positions in digital publishing and strategic information management of various major German publishing houses (1992-2004).<\/p>\n<p>Christoph Bl\u00e4si\u00b4s current research areas include artificial intelligence applications in publishing, (particularly economic aspects of) educational publishing as well as cookbooks (following an approach including Digital Humanities); at the moment, he is involved in two collaborative research projects, Aldus Up, the Creative Europe-funded European Network of Bookfairs, and AuROA, a project funded by the German government on aspects of the Open Access book in the humanities and social science.<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-6  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div><\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1440'><div class='entry-content-wrapper clearfix'><div  class='av-social-sharing-box av-av_social_share-ab1295240bea1d1200dd92c8b0db438f av-social-sharing-box-default  avia-builder-el-7  el_after_av_layout_row  avia-builder-el-no-sibling  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Compartir esta entrada<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/renodo.org\/en\/2021\/12\/15\/blassi-different-forms-of-reading-require-different-forms-of-reading-policies\/&#038;t=BL%C3%84SSI%3A%20DIFFERENT%20FORMS%20OF%20READING%20REQUIRE%20DIFFERENT%20FORMS%20OF%20READING%20POLICIES' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en Facebook'><span class='avia_hidden_link_text'>Compartir en Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en X\" href='https:\/\/twitter.com\/share?text=BL%C3%84SSI%3A%20DIFFERENT%20FORMS%20OF%20READING%20REQUIRE%20DIFFERENT%20FORMS%20OF%20READING%20POLICIES&#038;url=https:\/\/renodo.org\/en\/?p=1440' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en X'><span class='avia_hidden_link_text'>Compartir en X<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Compartir por correo\" href='mailto:?subject=BL%C3%84SSI%3A%20DIFFERENT%20FORMS%20OF%20READING%20REQUIRE%20DIFFERENT%20FORMS%20OF%20READING%20POLICIES&#038;body=https:\/\/renodo.org\/en\/2021\/12\/15\/blassi-different-forms-of-reading-require-different-forms-of-reading-policies\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir por correo'><span class='avia_hidden_link_text'>Compartir por correo<\/span><\/a><\/li><\/ul><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[3,21],"tags":[],"class_list":["post-1440","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-home","category-ideasen","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/comments?post=1440"}],"version-history":[{"count":1,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1440\/revisions"}],"predecessor-version":[{"id":1441,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1440\/revisions\/1441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media\/1439"}],"wp:attachment":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media?parent=1440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/categories?post=1440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/tags?post=1440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}