{"id":1427,"date":"2021-12-14T20:12:07","date_gmt":"2021-12-14T20:12:07","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1427"},"modified":"2021-12-14T20:18:00","modified_gmt":"2021-12-14T20:18:00","slug":"wischenbart-5-patterns-in-the-industry-as-children-stories","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2021\/12\/14\/wischenbart-5-patterns-in-the-industry-as-children-stories\/","title":{"rendered":"WISCHENBART: 5 PATTERNS IN THE INDUSTRY AS CHILDREN STORIES"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-1f86c2c39ad5e5e5963537bd8244180a\">\n#top .av-special-heading.av-av_heading-1f86c2c39ad5e5e5963537bd8244180a{\npadding-bottom:18px;\nfont-size:40px;\n}\nbody .av-special-heading.av-av_heading-1f86c2c39ad5e5e5963537bd8244180a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-1f86c2c39ad5e5e5963537bd8244180a .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-av_heading-1f86c2c39ad5e5e5963537bd8244180a .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-1f86c2c39ad5e5e5963537bd8244180a .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-1f86c2c39ad5e5e5963537bd8244180a .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-1f86c2c39ad5e5e5963537bd8244180a av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_video  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >WISCHENBART: 5 PATTERNS IN THE INDUSTRY AS CHILDREN STORIES<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='avia-video av-av_video-7ab8b3d5563a31ea9a27d4442b48c65e avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/4du3Gm9Gktg'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"R\u00fcdiger Wischenbart\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/4du3Gm9Gktg?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-av_layout_row-edf07c93594a85695fda65c20c2393d8 entry-content-wrapper main_color av-flex-cells  avia-builder-el-2  el_after_av_video  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-3  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-feab96d2ca212fe2c5845c2515871f31\">\n#top .av_textblock_section.av-av_textblock-feab96d2ca212fe2c5845c2515871f31 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-feab96d2ca212fe2c5845c2515871f31 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>R\u00fcdiger Wischenbart structured his presentation using titles of \u00abiconic children books\u00bb because those books tell us about the very basic and fundamental narratives organise\u00a0our lives and allow us to make sense. Thus, the title of his intervention was: \u00abWhere the Wild Things Are. The big trends in book publishing, as seen in late fall 2021\u00bb and there were some wild things and a lot of valuable insights.<\/p>\n<p>Following this idea the sotory of \u00abCinderella\u00bb would show how there are winners and losers, being the winners \u00abthose who connected, collaborated, experimented, and ventured along new paths\u00bb.<\/p>\n<p>Also there is a parallelism of \u00abThe Very Hungry Caterpillar\u201d\u00a0with some consolidation processes.<\/p>\n<ol>\n<li>The US model is that the big buys are less big guys: Penguin Random House acquires Simon and Schuster and also Harper Collins acquires Houghton Mifflin Harcourt. The challenge from this scheme would be referred to creators and diversity.<\/li>\n<li>Wischenbart explained that the French model is more similar to \u00abGame of Thrones\u00bb : Parent Lagard\u00e8re fires a CEO of France\u2018s biggest publisher Hachette, collides with the Covid-19 iceberg in its division; \u00abTravel Retail\u201c, calls on a \u00abWhite Knight\u201c for help, yet fails to recognize a new deadly threat: Vivendi. The challenge of this model could be formulated as just Books versus \u00abeverything-under-the-digital-skies\u201c.<\/li>\n<li>The German model is, said Wischenbart, \u00abComing as a friend\u00bb: Not in publishing, but in retail, a leading book chain picks up all those regional jewels that cannot keep up \u2013 and re-invents the entire game. Here the challenge would be making \u00abomni-channel\u201c<br \/>\nsustainable, and avoiding many traps.<\/li>\n<li>Spotify is a different model, \u00abA family table\u00bb consisting\u00a0in \u00abEverybody help yourself<br \/>\nwith whatever you like. All the time. Anywhere.\u00bb And in this case the challenge is<br \/>\nmaking it work everywhere and for all.<\/li>\n<\/ol>\n<p>Afterwards he presented the most relevant data from the \u00abThe digital consumer book barometer\u00bb for six markets under the tag of \u201cA Series of (Un-)Fortunate Events\u201d.<\/p>\n<p>R\u00fcdiger Wischenbart, born in 1956 in Graz, Austria, is the founder of \u201cContent and Consulting\u201d (since 2003), and a writer specialized in culture, cultural industries, the global book markets, innovation in the book industry, literature, media, and communication. Most recently, he co-founded ReBoot Books, a series of professional debates on the international book business (www.rebootbooks.org ), and the Digital Consumer Book Barometer, a market report series with a focus on ebooks, audiobooks, online sales and subscription. (www.global-ebook.com ) Since 2007, he annually updates the Global 50 Ranking of the Publishing Industry (www.wischenbart.com\/ranking), co-authors the Diversity Report series n literary translation in Europe (since 2008, www.culturaltransfers.org ), and he coordinates SIDT, a collaborative project for innovation trainings under a Creative Europe grant. (www.sidt-books.eu )<\/p>\n<p>A former Head of Communications at the Frankfurt Book Fair and Director of International Affairs at BookExpo America, Wischenbart authored several books on migration and modernization in Central and South East Europe, notably \u201cCanettis Angst\u201d (1994).<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-6  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1427'><div class='entry-content-wrapper clearfix'>\n<div  class='av-social-sharing-box av-av_social_share-ab1295240bea1d1200dd92c8b0db438f av-social-sharing-box-default  avia-builder-el-7  el_after_av_layout_row  avia-builder-el-no-sibling  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Compartir esta entrada<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/renodo.org\/en\/2021\/12\/14\/wischenbart-5-patterns-in-the-industry-as-children-stories\/&#038;t=WISCHENBART%3A%205%20PATTERNS%20IN%20THE%20INDUSTRY%20AS%20CHILDREN%20STORIES' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en Facebook'><span class='avia_hidden_link_text'>Compartir en Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en X\" href='https:\/\/twitter.com\/share?text=WISCHENBART%3A%205%20PATTERNS%20IN%20THE%20INDUSTRY%20AS%20CHILDREN%20STORIES&#038;url=https:\/\/renodo.org\/en\/?p=1427' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en X'><span class='avia_hidden_link_text'>Compartir en X<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Compartir por correo\" href='mailto:?subject=WISCHENBART%3A%205%20PATTERNS%20IN%20THE%20INDUSTRY%20AS%20CHILDREN%20STORIES&#038;body=https:\/\/renodo.org\/en\/2021\/12\/14\/wischenbart-5-patterns-in-the-industry-as-children-stories\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir por correo'><span class='avia_hidden_link_text'>Compartir por correo<\/span><\/a><\/li><\/ul><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[3,21],"tags":[],"class_list":["post-1427","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-home","category-ideasen","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/comments?post=1427"}],"version-history":[{"count":3,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1427\/revisions"}],"predecessor-version":[{"id":1430,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1427\/revisions\/1430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media\/1426"}],"wp:attachment":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media?parent=1427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/categories?post=1427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/tags?post=1427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}