{"id":1362,"date":"2021-03-23T15:24:57","date_gmt":"2021-03-23T15:24:57","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1362"},"modified":"2021-04-18T09:11:52","modified_gmt":"2021-04-18T09:11:52","slug":"applications-are-open-for-participation-at-the-sidt-training-modules","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2021\/03\/23\/applications-are-open-for-participation-at-the-sidt-training-modules\/","title":{"rendered":"TRAINING PROGRAMME WITH A FOCUS ON INNOVATION AND CULTURAL DIVERSITY IN LITERARY TRANSLATIONS LAUNCHED FOR SMALL AND MEDIUM SIZED PUBLISHERS."},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-5a51f98164970f296f86751ace2883ca\">\n#top .av-special-heading.av-av_heading-5a51f98164970f296f86751ace2883ca{\npadding-bottom:18px;\nfont-size:40px;\n}\nbody .av-special-heading.av-av_heading-5a51f98164970f296f86751ace2883ca .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-5a51f98164970f296f86751ace2883ca .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-av_heading-5a51f98164970f296f86751ace2883ca .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-5a51f98164970f296f86751ace2883ca .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-5a51f98164970f296f86751ace2883ca .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-5a51f98164970f296f86751ace2883ca av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_image  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >TRAINING PROGRAMME WITH A FOCUS ON INNOVATION AND CULTURAL DIVERSITY IN LITERARY TRANSLATIONS LAUNCHED FOR SMALL AND MEDIUM SIZED PUBLISHERS.<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-1d7bff6dda11b644a67455ef544fbec5\">\n.avia-image-container.av-av_image-1d7bff6dda11b644a67455ef544fbec5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-1d7bff6dda11b644a67455ef544fbec5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-1d7bff6dda11b644a67455ef544fbec5 av-styling- avia-align-center  avia-builder-el-1  el_after_av_heading  el_before_av_layout_row  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1361 avia-img-lazy-loading-not-1361 avia_image ' src=\"https:\/\/renodo.org\/en\/wp-content\/uploads\/2021\/03\/SIDT-training-modules.jpg\" alt='' title='Group of young business people working and communicating at the office'  height=\"550\" width=\"608\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/renodo.org\/en\/wp-content\/uploads\/2021\/03\/SIDT-training-modules.jpg 608w, https:\/\/renodo.org\/en\/wp-content\/uploads\/2021\/03\/SIDT-training-modules-300x271.jpg 300w, https:\/\/renodo.org\/en\/wp-content\/uploads\/2021\/03\/SIDT-training-modules-450x407.jpg 450w\" sizes=\"(max-width: 608px) 100vw, 608px\" \/><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-av_layout_row-edf07c93594a85695fda65c20c2393d8 entry-content-wrapper main_color av-flex-cells  avia-builder-el-2  el_after_av_image  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-3  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-feab96d2ca212fe2c5845c2515871f31\">\n#top .av_textblock_section.av-av_textblock-feab96d2ca212fe2c5845c2515871f31 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-feab96d2ca212fe2c5845c2515871f31 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>5 renowned book industry organizations team up, with support from Creative Europe, to disseminate market insights and practical leanings about novel approaches in publishing. (between April and June 2021)<\/p>\n<p>The SIDT initiative \u2013 standing for \u201cSustaining and Innovating cultural Diversity in literary Translations\u201d \u2013 introduces a pilot project for professional trainings to small and medium sized independent publishers, distributors, and retailers across Europe.<\/p>\n<p>These actors often spearhead translations of new literary voices across Europe. But in an increasingly competitive market for cultural media, including books, making such cultural diversity work commercially, too, has become a challenge to many stakeholders.<\/p>\n<p>Literature needs to be catered to multiple niche audiences, in print and digital, across various distribution channels, and marketed through dedicated communities of readers. This requires to venturing into innovative business and delivery practices, driven by digital tools and platforms.<\/p>\n<p>Overall, 4 different training modules of around 10 to 12 hours each, will be offered to interested practitioners, first between April and June 2021, and then a second time in fall of this year. Topics will range from \u201cdigitization of the publishing workflow\u201d, and \u201cradical innovation\u201d approaches, to \u201cuser centric marketing\u201d and \u201cnew business models\u201d in notably publishing operations specializing in translated fiction.<\/p>\n<p>Each module will introduce a group of around 20 to 25 trainees to market overviews and practical case studies, introductions in innovative business practices and hands-on group work. Experienced industry practitioners will act as trainers, together with professional moderators.<\/p>\n<p>Participation at the modules is free but requires to submit an application with a detailed questionnaire and a motivational letter, through <a href=\"http:\/\/www.sidt-books.eu\/\">www.sidt-books.eu<\/a>, with the project management board retaining a final decision on applications.<\/p>\n<p>SIDT is a joint initiative of Beletrina Academic Press, Ljubljana, Slovenia, the Federation of European Publishers, Brussels, Belgium, the Fundaci\u00f3n Germ\u00e1n S\u00e1nchez Ruip\u00e9rez, Madrid, Spain, Lietuvos Leid\u0117j\u0173 Asociacija (Lithuanian Publishers\u2019 Association), Vilnius, Lithuania, and R\u00fcdiger Wischenbart Content and Consulting, Vienna, Austria, as a project coordinator.<\/p>\n<p>The project is funded under the Creative Europe programme by the European Commission.<\/p>\n<p>The first two modules are:<\/p>\n<ol>\n<li>Going digital in publishing: Make your mid-sized book business a front runner!<\/li>\n<\/ol>\n<p>Digital in the book business is so much more than ebooks and digital audio. The complete workflow has become digital, from authors preparing a manuscript, to contract management, editing and layout, all the way through to direct-to-consumer marketing, social media driven PR, and finally to read and analyze the book buyers\u2019 preferences for making it all even better the next time.<\/p>\n<p>While big corporate publishers spend millions on optimizing these processes, small independents have an ever-harder time to do the same with their small teams and limited resources.<\/p>\n<p>This module is an opportunity to understand and take advantage of the digital tools available for small and medium sized publishing enterprises (SMEs). This training combines a presentation on the state of the art of AI and workflow improvements with insights into six business cases. Each of the trainees will have the opportunity to interact with the leaders of the cases and build a collaborative business case canvas for each of the projects.<\/p>\n<p>The learning goals are to understand what is happening in the world of books in recent years and what trends are outlined for the future. This means providing data on the market and its evolution as well as how the different players in this environment are modifying their strategies.<\/p>\n<p>Additionally, the trainees will:<\/p>\n<ul>\n<li>Get introduced to using AI tools in marketing in the book industry;<\/li>\n<li>Discover how to establish alliances with technology start-ups so that they work with us as a white label,<\/li>\n<li>Learn how to integrate the dynamics of the pre-test that is common in other industries into their production processes,<\/li>\n<li>Incorporate the innovations derived from the changes in the type of content (e.g., audio) as another facet of their work and<\/li>\n<li>Practice how to redirect content based on readers\u2019 behavioural data.<\/li>\n<\/ul>\n<p>The duration of the entire module will be 10 hours (across two sessions).<\/p>\n<p>Target group: publishers, distributors and retailers<\/p>\n<p>More info:<\/p>\n<p>4, 7 and 8 June 2021<\/p>\n<p>Prepared by Fundaci\u00f3n Germ\u00e1n S\u00e1nchez Ruip\u00e9rez, Madrid, Spain<\/p>\n<p>4<sup>th<\/sup> Icebreaking work: how to colaborate and learn on business cases in a remote work session 10:30 \u2013 12:30 FGSR team<\/p>\n<p>7<sup>th<\/sup> The power of the information in a changing world<\/p>\n<p>9:30 &#8211; 10:30<\/p>\n<p>R\u00fcdiger Wischenbart (RWC) + Q&amp;A<\/p>\n<p>Understanding the structure and latest trends in the market. The surge of new business models in publishing.<\/p>\n<p>11:00 \u2013 12:00<\/p>\n<p>Tropo: Testing and surveying users to improve the success of audiobooks + Business model canvas blueprint<\/p>\n<p>12:00 \u2013 13:00<\/p>\n<p>Quantified Reading: Assessing the behaviour of readers + Business model canvas blueprint<\/p>\n<p>8<sup>th<\/sup> Adapting our workflow<\/p>\n<p>9:30 \u2013 10:30<\/p>\n<p>Jos\u00e9 Manuel Anta (IPDA) + Q&amp;A<\/p>\n<p>10:30 \u2013 11:10<\/p>\n<p>Canon (J\u00f6rg Engelst\u00e4der): Solutions for innovation in publishing + Business model canvas blueprint<\/p>\n<p>11:10 \u2013 11:50<\/p>\n<p>Logista (Arturo \u00c1lvaro): Innovation throughout the value chain, from standardisation to retail<\/p>\n<p>11:50 \u2013 12:30<\/p>\n<p>Podiprint (Elisa Gonz\u00e1lez): How POD multiplied opportunities for SMEs in the publishing industry<\/p>\n<p>12:30 \u2013 13:00<\/p>\n<p>FGSR : Conclusions<\/p>\n<ol start=\"2\">\n<li>Become a book business like a start-up: Fast, innovative, and yet high quality.<\/li>\n<\/ol>\n<p>What would a book company look like if conceived as a digital start-up from scratch? How would the team discuss novel ideas \u2013 not only new content, but new ways for getting things done? How will relations with authors change, or with retailers, and readers? What cultural values must be preserved despite all the creative new thinking? What methods are available to initiate, and handle such a process?<\/p>\n<p>During one sprint design thinking session, participants will generate ideas for digital marketing. The group will learn together to understand the impact of pandemic in the role of Internet for SMEs and prioritize the marketing triggers most useful during at this moment. The main objective of this module is to offer participants the opportunity to build knowledge, through a collaborative and active process using a remote canvas tool, about the meaning of disruptions that will impact the publishing sector in 2021 and how to create, interact with and derive value from radical innovation. The purpose of the second part of the module is to teach the basics of interaction design and state-of-the-art design software that have allowed big platforms to excel. Participants will then evaluate the value of lean and agile methodologies for publishing SMEs. Understanding these cornerstones of UX is essential to leveraging the strengths of the publishing industry and to understanding the mindset of the big platforms. Participants will learn the principles of user-centred design as well as how to organise and conduct research to discover user needs and meet business goals.<\/p>\n<p>More info:<\/p>\n<p>Dates: 28, 29 and 30 April 2021<\/p>\n<p>Prepared by Fundaci\u00f3n Germ\u00e1n S\u00e1nchez Ruip\u00e9rez, Madrid, Spain<\/p>\n<p>28<sup>th<\/sup> Design thinking in a new context for publishing: Inspiration<\/p>\n<p>Icebreaking session and \u201cHow Might We\u201d<\/p>\n<ol>\n<li>Learning to use the collaborative tool<\/li>\n<li>Identifying the challenges (long term goals and HMW) for a digital interaction with your clients<\/li>\n<\/ol>\n<p>10:30 \u2013 12:30<\/p>\n<p><em>By FGSR<\/em><\/p>\n<p>29<sup>th<\/sup> Design thinking in a new context for publishing: Ideation<\/p>\n<p>Building a digital mindset for marketing<\/p>\n<ol>\n<li>Psychological patterns<\/li>\n<li>Prototype for marketing in the internet<\/li>\n<\/ol>\n<p>9:30 \u2013 12:30<\/p>\n<p><em>By FGSR<\/em><\/p>\n<p>30<sup>th<\/sup> Building a digital link for publishing: 4 hours developing with wordpress<\/p>\n<p>9:30 \u2013 13:30<\/p>\n<ol>\n<li>Link with the previous session<\/li>\n<li>What is UX\/UI?<\/li>\n<li>CMS<\/li>\n<li>Using WordPress (DIVI)<\/li>\n<li>How to get a brilliant web structure design<\/li>\n<li>Optimization for customer conversion<\/li>\n<li>Build a good user experience<\/li>\n<\/ol>\n<p><em>By Ironhack<\/em><\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-6  el_after_av_cell_three_fifth  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