{"id":1331,"date":"2021-02-26T10:00:59","date_gmt":"2021-02-26T10:00:59","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1331"},"modified":"2021-02-26T10:00:59","modified_gmt":"2021-02-26T10:00:59","slug":"peressons-analysis-on-the-positive-reaction-of-italian-book-industry-to-pandemic","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2021\/02\/26\/peressons-analysis-on-the-positive-reaction-of-italian-book-industry-to-pandemic\/","title":{"rendered":"PERESSON\u2019S ANALYSIS ON THE POSITIVE REACTION OF ITALIAN BOOK INDUSTRY TO PANDEMIC"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-0ac5ca0531bf39602be65dfe93d3ff8f\">\n#top .av-special-heading.av-av_heading-0ac5ca0531bf39602be65dfe93d3ff8f{\npadding-bottom:18px;\nfont-size:40px;\n}\nbody .av-special-heading.av-av_heading-0ac5ca0531bf39602be65dfe93d3ff8f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-0ac5ca0531bf39602be65dfe93d3ff8f .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-av_heading-0ac5ca0531bf39602be65dfe93d3ff8f .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-0ac5ca0531bf39602be65dfe93d3ff8f .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-0ac5ca0531bf39602be65dfe93d3ff8f .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-0ac5ca0531bf39602be65dfe93d3ff8f av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_image  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >PERESSON\u2019S ANALYSIS ON THE POSITIVE REACTION OF ITALIAN BOOK INDUSTRY TO PANDEMIC <\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-58b35121417e00607778c3af8caeae1a\">\n.avia-image-container.av-av_image-58b35121417e00607778c3af8caeae1a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-58b35121417e00607778c3af8caeae1a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-58b35121417e00607778c3af8caeae1a av-styling- avia-align-center  avia-builder-el-1  el_after_av_heading  el_before_av_layout_row  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1332 avia-img-lazy-loading-not-1332 avia_image ' src=\"https:\/\/renodo.org\/en\/wp-content\/uploads\/2021\/02\/ITALIAN-BOOK-.jpg\" alt='' title='ITALIAN BOOK'  height=\"520\" width=\"1500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/renodo.org\/en\/wp-content\/uploads\/2021\/02\/ITALIAN-BOOK-.jpg 1500w, https:\/\/renodo.org\/en\/wp-content\/uploads\/2021\/02\/ITALIAN-BOOK--300x104.jpg 300w, https:\/\/renodo.org\/en\/wp-content\/uploads\/2021\/02\/ITALIAN-BOOK--1030x357.jpg 1030w, https:\/\/renodo.org\/en\/wp-content\/uploads\/2021\/02\/ITALIAN-BOOK--768x266.jpg 768w, https:\/\/renodo.org\/en\/wp-content\/uploads\/2021\/02\/ITALIAN-BOOK--705x244.jpg 705w, https:\/\/renodo.org\/en\/wp-content\/uploads\/2021\/02\/ITALIAN-BOOK--450x156.jpg 450w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-av_layout_row-edf07c93594a85695fda65c20c2393d8 entry-content-wrapper main_color av-flex-cells 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#wrap_all .flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-feab96d2ca212fe2c5845c2515871f31\">\n#top .av_textblock_section.av-av_textblock-feab96d2ca212fe2c5845c2515871f31 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-feab96d2ca212fe2c5845c2515871f31 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Giovanni Peresson, Head of AIE Research Department, offers in the Knowledge Hub of Aldus Up a reflection on the figures of Italian publishing market during the tough 2020.<\/p>\n<p>During the past year, publishers, publishing retail businesses, and, more broadly, the whole supply chain have lived through one of the most difficult periods in recent history \u2013 a full-scale stress test of their ability to react.<\/p>\n<p>In this article you can have an evaluation on the positive reaction abilities within the Italian industry. \u00a0From the analysis made by Peresson the final +0.3% rise in the market, would reflect several factors: \u201cthe growth of e-commerce; the new ways in which information is exchanged and we acquire goods; the shift from physical to online sales channels (from 27% in 2019 to 43% in 2020); publishers\u2019 rapidly reorganising their editorial plans and processes; the restructuring of new-release schedules; and \u201cexperimentation\u201d with alternative forms of promotion\u201d.<\/p>\n<p>Please access to <a href=\"http:\/\/www.aldusnet.eu\/k-hub\/positive-end-2020-analysis-data-italian-book-industrys-reaction-pandemic\/\">Aldus Up K-HUB<\/a> for the whole content.<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-6  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div><\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div 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