{"id":1307,"date":"2020-12-03T12:00:34","date_gmt":"2020-12-03T12:00:34","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1307"},"modified":"2021-03-23T12:48:59","modified_gmt":"2021-03-23T12:48:59","slug":"visions-from-the-publishing-in-spain-during-the-exponential-era","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2020\/12\/03\/visions-from-the-publishing-in-spain-during-the-exponential-era\/","title":{"rendered":"VISIONS FROM THE PUBLISHING IN SPAIN DURING THE EXPONENTIAL ERA"},"content":{"rendered":"<section  class='av_textblock_section av-av_textblock-2de302bf1aa3cf4c9157dbe6f50ac7eb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\"><strong>VISIONS FROM THE PUBLISHING IN SPAIN DURING THE EXPONENTIAL ERA <\/strong><\/h1>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-av_layout_row-9c55a04451926ddb740c0d54a352c5c1 entry-content-wrapper main_color av-flex-cells  avia-builder-el-1  el_after_av_textblock  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_full-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_full-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_full-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_full-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_full no_margin  avia-builder-el-2  avia-builder-el-no-sibling  content-align-top'  ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf av_one_fifth  avia-builder-el-3  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_three_fifth  avia-builder-el-4  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-586e525e8b2f90af96d78819b81aa3fa\">\n#top .av_textblock_section.av-av_textblock-586e525e8b2f90af96d78819b81aa3fa .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-586e525e8b2f90af96d78819b81aa3fa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>This executive summary is a brief presentation in English of the document that the Germ\u00e1n S\u00e1nchez Ruip\u00e9rez Foundation has published in Spanish and that proposes both a new way of explaining the contribution of value that book professionals and companies make to society and a strategy to enhance the strengths of the book sector facing the challenges from the growing dominance of digital platforms. These big platforms work with a different parameter from that of the cultural industry: their fundamental asset is not creative content, but users.<\/p>\n<p>This Foundation\u2019s research is based upon two elements:<\/p>\n<ul>\n<li>The analysis and creation of a hypothesis from the results of a qualitative study, carried out with the opinions of writing, publishing, distribution and bookshop professionals on the situation of the Spanish book system.<\/li>\n<li>The contrast of the analysis of the field work with the document archive and experience of the Foundation, so as to build an understandable scheme and present a strategic proposal for the Spanish book system in the exponential and intervention context of the large platforms of the GAFA model.<\/li>\n<\/ul>\n<p>The analysis of the results of the questionnaires, interviews and focus groups present a panorama in which professionals try to combine a vocational vision\u2014which we have called \u2018the mystique of the book\u2019\u2014with the need to provide economic viability to their activities.<\/p>\n<p>The varied typology of opinions has been classified into two groups, into two kinds of \u2018discourse\u2019 from the publishing world:<\/p>\n<ul>\n<li>On the one hand, the components that we identify with the <strong>emotional and traditional aspect of the value proposition<\/strong>.<\/li>\n<li>On the other hand, the components of the <strong>value proposition referring to a more functional level<\/strong>, that is, to economic viability as an industry.<\/li>\n<\/ul>\n<p>The dialectical vision between these two categories of components arises when the participants have referred to the impact of the transformations affecting, above all, the most \u2018functional\u2019 part of the book business.<\/p>\n<p>You can download <a href=\"https:\/\/renodo.org\/en\/wp-content\/uploads\/2020\/12\/Visions_exec_summary_Eng.pdf\"><strong>here <\/strong><\/a>the document (English) or listen at the <strong>pod-cast<\/strong> (English):<\/p>\n<!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-1307-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/renodo.org\/en\/wp-content\/uploads\/2021\/03\/The-book-industry-facing-the-exponential-era.mp3?_=1\" \/><a href=\"https:\/\/renodo.org\/en\/wp-content\/uploads\/2021\/03\/The-book-industry-facing-the-exponential-era.mp3\">https:\/\/renodo.org\/en\/wp-content\/uploads\/2021\/03\/The-book-industry-facing-the-exponential-era.mp3<\/a><\/audio>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 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