{"id":1263,"date":"2020-11-16T08:29:04","date_gmt":"2020-11-16T08:29:04","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1263"},"modified":"2020-11-16T08:29:04","modified_gmt":"2020-11-16T08:29:04","slug":"michael-busch-at-readmagine-2020-the-future-of-brick-and-mortar-after-the-covid-19-crisis","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2020\/11\/16\/michael-busch-at-readmagine-2020-the-future-of-brick-and-mortar-after-the-covid-19-crisis\/","title":{"rendered":"MICHAEL BUSCH AT READMAGINE 2020: THE FUTURE OF BRICK AND MORTAR AFTER THE COVID-19 CRISIS"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-33e1bedec16d75c2ba4a7a96a10cbf52\">\n#top .av-special-heading.av-av_heading-33e1bedec16d75c2ba4a7a96a10cbf52{\npadding-bottom:18px;\nfont-size:40px;\n}\nbody .av-special-heading.av-av_heading-33e1bedec16d75c2ba4a7a96a10cbf52 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-33e1bedec16d75c2ba4a7a96a10cbf52 .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-av_heading-33e1bedec16d75c2ba4a7a96a10cbf52 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-33e1bedec16d75c2ba4a7a96a10cbf52 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-33e1bedec16d75c2ba4a7a96a10cbf52 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-33e1bedec16d75c2ba4a7a96a10cbf52 av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_video  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >MICHAEL BUSCH AT READMAGINE 2020: THE FUTURE OF BRICK AND MORTAR AFTER THE COVID-19 CRISIS <\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='avia-video av-av_video-5b3aa8e85917c47e6046929ec87de654 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/j2LXzmbQPbo'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"The future of the brick and mortar bookshops after the coronavirus crisis  How things will change\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/j2LXzmbQPbo?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-av_layout_row-edf07c93594a85695fda65c20c2393d8 entry-content-wrapper main_color av-flex-cells  avia-builder-el-2  el_after_av_video  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-3  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-feab96d2ca212fe2c5845c2515871f31\">\n#top .av_textblock_section.av-av_textblock-feab96d2ca212fe2c5845c2515871f31 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-feab96d2ca212fe2c5845c2515871f31 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Asking how the brick and mortar booksops will evolve after de Covid-19 crisis will evolve it\u2019s something a bit risky, as Michael Busch -CEO of Thalia B\u00fccher GmbH- said in the opening of his presentation at Readmagine 20. His participation took place during the first week of June when the lock-downs in several European countries were lasting for almost three months.<\/p>\n<p>After the introduction by Jordi Nadal (the managing director of the Spanish publishing house Plataforma Edtorial), Busch declared that the invitation from Readmagine team to talk \u201cabout the future of brick and mortar after the Covid-19 crisis and things will change is always a view into the crystal box and maybe in one, two or three years time a lot of people are laughing about this video and say: this is the one who totally underestimated the change or who was too panicked about it\u201d.<\/p>\n<p>However, one of the wonderful surprises that Busch&#8217;s intervention contained was that, before delving into the description of the current situation, he did a quick and complete review of the strategic evolution and results of each of the operational phases during the last decade of the group he leads.<\/p>\n<p>That description ended with an updating of the situation of Thalia during the Corona crisis, defined by the following situations:<\/p>\n<ul>\n<li>Permanent risk of insolvency in the retail sector with an expected 15-25% loss of sales in 2020.<\/li>\n<li>Ecommerce and business areas excluded from store closures are becoming more important.<\/li>\n<li>Massive increase in vacancies and erosion expected in city centres.<\/li>\n<li>Relevance and benefit of marketplaces and platforms increases.<\/li>\n<\/ul>\n<p>Other of the inspirational messages from Busch was his explanation of omni-channel optimization to tap the revenue potential, which is also a way to face the \u201cever-changing market situation where Thalia\u2019s position in the market changes dynamically\u201d, which Busch presented with as the relation between innovation and customers, illustrated with chessboards, because the transformations are moving much faster than in the last century. The chessboard is moving and you have to move in the same direction and faster and the CEO of Thalia is afraid that sometimes the book industry is not moving fast enough and in the right direction, furthermore \u201cCorona showed us that something can come out of the blue and might change direction and the necessity of speed\u201d.<\/p>\n<p>Among many other insights that Busch shares in this video he explains how Thalia strategy is now to recover customers to the on-line business that were lost. Their plan is to reach a similar market share as the company has in stationary or digital (around 20%) by doing a very good job with the omni-channel system.<\/p>\n<p>Michael Busch, born 1964, is CEO and Managing Partner at Thalia B\u00fccher GmbH. After completing his degree in Economics at the University of Cologne, he began his professional career at KNIGHT WENDLING Consulting GmbH where he worked in the field of corporate restructuring and M&amp;A. Michael Busch joined DOUGLAS HOLDING AG in 1993 as a controller in the Douglas Group. In 1995 he was appointed to the management board in the DOUGLAS Group\u2019s Book division, before becoming the division\u2019s CEO in 1998. From January 2003 he represented the Book division within the executive board of the Douglas Group. From September 2012 to March 2015 he was an executive board member of Douglas Holding AG. After Thalia\u2019s separation from Douglas Holding AG Michael Busch remains CEO of Thalia B\u00fccher GmbH. In 2016 after acquiring Thalia together with three partners he has additionally become the Managing Partner.<\/p>\n<p>This was one of the presentations at Readmagine \/ Digital Publishing Summit. Readmagine 2020 managed to adapt to the impossibility of bringing the participants together at Casa del Lector as in previous editions through a collaboration and digitization strategy. This organization along with Digital Publishing Summit adapted to the difficulties that arose for a physical event during the first wave of Covid-19 for a meeting very much based on the interaction of some professionals with others at the very beginning of June. The bet that involved quite a few risks has catapulted Readmagine as a global event, which during these days is bringing together 550 professionals from the international publishing industry.<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-6  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div><\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1263'><div class='entry-content-wrapper clearfix'><div  class='av-social-sharing-box av-av_social_share-ab1295240bea1d1200dd92c8b0db438f av-social-sharing-box-default  avia-builder-el-7  el_after_av_layout_row  avia-builder-el-no-sibling  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Compartir esta entrada<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/renodo.org\/en\/2020\/11\/16\/michael-busch-at-readmagine-2020-the-future-of-brick-and-mortar-after-the-covid-19-crisis\/&#038;t=MICHAEL%20BUSCH%20AT%20READMAGINE%202020%3A%20THE%20FUTURE%20OF%20BRICK%20AND%20MORTAR%20AFTER%20THE%20COVID-19%20CRISIS' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en Facebook'><span class='avia_hidden_link_text'>Compartir en Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en X\" href='https:\/\/twitter.com\/share?text=MICHAEL%20BUSCH%20AT%20READMAGINE%202020%3A%20THE%20FUTURE%20OF%20BRICK%20AND%20MORTAR%20AFTER%20THE%20COVID-19%20CRISIS&#038;url=https:\/\/renodo.org\/en\/?p=1263' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en X'><span class='avia_hidden_link_text'>Compartir en X<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Compartir por correo\" href='mailto:?subject=MICHAEL%20BUSCH%20AT%20READMAGINE%202020%3A%20THE%20FUTURE%20OF%20BRICK%20AND%20MORTAR%20AFTER%20THE%20COVID-19%20CRISIS&#038;body=https:\/\/renodo.org\/en\/2020\/11\/16\/michael-busch-at-readmagine-2020-the-future-of-brick-and-mortar-after-the-covid-19-crisis\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir por correo'><span class='avia_hidden_link_text'>Compartir por correo<\/span><\/a><\/li><\/ul><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[3,21],"tags":[],"class_list":["post-1263","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-home","category-ideasen","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/comments?post=1263"}],"version-history":[{"count":1,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1263\/revisions"}],"predecessor-version":[{"id":1266,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1263\/revisions\/1266"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media\/1264"}],"wp:attachment":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media?parent=1263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/categories?post=1263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/tags?post=1263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}